BEGIN:VCALENDAR X-WR-CALNAME:O'Reilly Tools of Change for Publishing Conference 2010 VERSION:2.0 PRODID:Expectnation CALSCALE:GREGORIAN BEGIN:VEVENT DTEND;TZID=US/Eastern:20100222T123000 DTSTART;TZID=US/Eastern:20100222T090000 DTSTAMP:20100303T164126 LOCATION:Broadway South (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/12497 UID:http://www.toccon.com/--s2010-02-22-09:00--12497 SUMMARY:Practical Ebook Formatting: Limitations and Optimizations DESCRIPTION:Presented by Joshua Tallent (eBook Architects), Phil Frank ( Hendrickson Publishers). The number of eBook devices and reading applica tions is growing larger monthly. That can make it difficult to know how to format your eBooks in a way that works well across the board. We will cover the ins and outs of creating good-looking eBooks that work well o n all the major platforms, including the Kindle, Sony Reader, Stanza on the iPhone, Adobe Digital Editions, and the Barnes & Noble nook. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100222T150000 DTSTART;TZID=US/Eastern:20100222T133000 DTSTAMP:20100225T194731 LOCATION:O'Neill (4th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/11226 UID:http://www.toccon.com/--s2010-02-22-13:30--11226 SUMMARY:Digital Printing DESCRIPTION:Presented by Brian O’Leary (Magellan Media), Ashley Gordon ( Mockingbird Publishing). Using print-on-demand (POD) technologies, publi shers can keep content in digital form, avoiding waste and offering opti ons that lower or avoid inventory expense. This session describes the s tate of the art in digital printing technology, offers a framework for e valuating when POD makes sense, and provides an interactive opportunity to compare current (conventional) practices against POD. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100222T170000 DTSTART;TZID=US/Eastern:20100222T153000 DTSTAMP:20100225T134449 LOCATION:Odets (4th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/10806 UID:http://www.toccon.com/--s2010-02-22-15:30--10806 SUMMARY:Open Publication Distribution System DESCRIPTION:Presented by Hadrien Gardeur (Feedbooks), Keith Fahlgren (Th reepress Consulting Inc.), Liza Daly (Safari Books Online). Discover an open standard for ebooks distribution on mobile devices. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100222T183000 DTSTART;TZID=US/Eastern:20100222T173000 DTSTAMP:20100122T172927 LOCATION:8th Floor Atrium URL:http://www.toccon.com/toc2010/public/schedule/detail/12004 UID:http://www.toccon.com/--s2010-02-22-17:30--12004 SUMMARY:Opening Cocktail Hour DESCRIPTION:We're kicking off the conference with a no-host cocktail rec eption Monday evening on the 8th floor in the Atrium Lounge. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100222T200000 DTSTART;TZID=US/Eastern:20100222T190000 DTSTAMP:20100219T172231 LOCATION:Ziegfeld (4th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/14221 UID:http://www.toccon.com/--s2010-02-22-19:00--14221 SUMMARY:Leveraging MarkLogic Server in the Cloud to Integrate the Conten t Supply Chain DESCRIPTION:Innovative publishers are using MarkLogic Server in the clou d to reduce costs, integrate disparate content workflows, and rapidly pr ototype new products. How will you compete? Join Mark Logic and Innoda ta-Isogen for a clear-headed conversation about the cloud. Moderated by Stephen Ryden-Lloyd, Senior Vice President, Innodata-Isogen, and Fernan do Mesa, Principal Technologist, Mark Logic END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100222T220000 DTSTART;TZID=US/Eastern:20100222T190000 DTSTAMP:20100105T201209 LOCATION:O'Neill, Odets, Wilder, Ziegfeld URL:http://www.toccon.com/toc2010/public/schedule/detail/12692 UID:http://www.toccon.com/--s2010-02-22-19:00--12692 SUMMARY:Roundtables DESCRIPTION:Roundtable sessions provide face to face exposure to those i nterested in the same projects and concepts. Roundtables can be organize d for individual projects or broader topics (best practices, digital con tent, standards). Roundtables are entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engag ing topic. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T091000 DTSTART;TZID=US/Eastern:20100223T084500 DTSTAMP:20100227T171714 LOCATION:Broadway Ballroom (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/10961 UID:http://www.toccon.com/--s2010-02-23-08:45--10961 SUMMARY:Enhancing the Ebook DESCRIPTION:Presented by Peter Collingridge (Enhanced Editions). Enhance d Editions was set up with the idea of tailor making ebooks for the iPho ne. The first title was Nick Cave's Bunny Munro, followed by David Simon , creator of The Wire. Co-founder (and publishing native) Peter Collingr idge explains who and what was involved, and the lessons learned along t he way. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T093500 DTSTART;TZID=US/Eastern:20100223T091000 DTSTAMP:20100227T171729 LOCATION:Broadway Ballroom (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/13232 UID:http://www.toccon.com/--s2010-02-23-09:10--13232 SUMMARY:Law Is Not a Business Solution DESCRIPTION:Presented by William Patry (Google, Inc. ). Industries who r ely on copyright laws face a number of problems caused by by the disagg regation of their works (think CDs and newspapers) as well as the proble ms caused by the disintermediation of distribution chains. These problem s are not, however, legal problems, but rather market problems, and they can only be solved by responding to market demands. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T095500 DTSTART;TZID=US/Eastern:20100223T093500 DTSTAMP:20110217T211613 LOCATION:Broadway Ballroom (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/13006 UID:http://www.toccon.com/--s2010-02-23-09:35--13006 SUMMARY:Are Ebooks Dead? DESCRIPTION:Presented by David "Skip" Prichard (Ingram Content Group Inc .). The rapid pace of technology and its adoption by users has increased exponentially in the last few years. At the first O’Reilly TOC conferen ce in June 2007, the Kindle was still on the horizon and mobile apps wer e just beginning to create buzz in the market. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T100000 DTSTART;TZID=US/Eastern:20100223T095500 DTSTAMP:20100226T213314 LOCATION:Broadway Ballroom (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/13236 UID:http://www.toccon.com/--s2010-02-23-09:55--13236 SUMMARY:The New Dynamics of Publishing DESCRIPTION:Presented by Sameer Shariff (iPublishCentral). The rising po pularity of the web has changed the dynamics of the way businesses funct ion. Business models that were once thought to be purely built on b2b re lationships are experiencing the rapid transition to one that is more di rectly consumer oriented. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T101500 DTSTART;TZID=US/Eastern:20100223T100000 DTSTAMP:20100322T193953 LOCATION:Broadway Ballroom (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/11831 UID:http://www.toccon.com/--s2010-02-23-10:00--11831 SUMMARY:Publishing is Dead; Long Live Publishing! DESCRIPTION:Presented by Arianna Huffington (The Huffington Post). We he ar it all the time: newspapers are dying, magazines are dying, book publ ishing is dying. But, like Mark Twain’s demise, these gloom and doom pro nouncements are greatly exaggerated. The online explosion has actually c reated a renaissance in reading. Publishers just need to find new and i nnovative ways to reach these digitally-focused eyeballs. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T113000 DTSTART;TZID=US/Eastern:20100223T104500 DTSTAMP:20100227T171755 LOCATION:Odets (4th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/10710 UID:http://www.toccon.com/--s2010-02-23-10:45--10710 SUMMARY:Rewiring Journalism: Open Source Models, Software, and Workflows DESCRIPTION:Presented by Matthew Bernius (Open Publishing Lab at the Roc hester Institute of Technology), Michael Riordan (Open Publishing Lab at the Rochester Institute of Technology), David Cohn (Spot.Us), Dan Pache co (BookBrewer.com). In order to survive in this time of radical change, research and development is becoming an integral part of the newspaper industry. This panel brings together the heads of three cutting-edge ope n source, news R&D projects (Spot.Us, Printcasting, and the Innovation N ews) to discuss their work and the alternative news publishing models th ey believe are the future of the news. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T113000 DTSTART;TZID=US/Eastern:20100223T104500 DTSTAMP:20100312T205448 LOCATION:Broadway South (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/10958 UID:http://www.toccon.com/--s2010-02-23-10:45--10958 SUMMARY:The Future of Digital Textbooks DESCRIPTION:Presented by John Warren (RAND Corporation), Eric Frank (Fla t World Knowledge), Frank Lyman (LibreDigital), Nicholas Smith (Agile Mi nd), Neeru Khosla (CK12 Foundation). Technology is driving change in edu cation as it is in publishing. This session examines the emerging future of digital textbooks in K-12 and higher education, including innovative texts that include multimedia, simulation models, and automated assessm ents, as well as business models such as open access, subscriptions, and bundling, that will allow publishers to survive and thrive in the futur e. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T122000 DTSTART;TZID=US/Eastern:20100223T113500 DTSTAMP:20100312T205505 LOCATION:O'Neill (4th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/10704 UID:http://www.toccon.com/--s2010-02-23-11:35--10704 SUMMARY:How Academics and Students Use Ebooks: Evidence from the JISC Na tional Ebooks Observatory Project DESCRIPTION:Presented by Caren Milloy (JISC Collections). The aim of the presentation will be to share the snapshot of real- time evidence gathe red in the JISC national ebooks observatory project (www.jiscebooksproje ct.org) and provide publishers and aggregators with practical recommenda tions that will help them to develop their ebook offerings to the educat ion market. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T122000 DTSTART;TZID=US/Eastern:20100223T113500 DTSTAMP:20100311T162624 LOCATION:Broadway South (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/10669 UID:http://www.toccon.com/--s2010-02-23-11:35--10669 SUMMARY:A Different Model: Building a Digital Publishing House DESCRIPTION:Presented by Kassia Krozser (Booksquare.com), Angela James ( Carina Press). What if you shook up the publishing business model, re-ev aluated the process, and focused on what really matters? What if publish ing looked different? What if publishing did work? This workshop looks a t how the digital publishing business model, how it works, myths and bes t practices, and the critical money questions. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T122000 DTSTART;TZID=US/Eastern:20100223T113500 DTSTAMP:20100301T114906 LOCATION:Broadway North (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/10612 UID:http://www.toccon.com/--s2010-02-23-11:35--10612 SUMMARY:Networked, Mobile, & Landlocked: Current Ereaders DESCRIPTION:Presented by Liza Daly (Safari Books Online), Keith Fahlgren (Threepress Consulting Inc.). Forrester Research expects ereader sales to double in 2010. What choices are consumers being given today? This se ssion will get you up to speed on what's come out in the last year and h ow and where consumers will be using the devices. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T142500 DTSTART;TZID=US/Eastern:20100223T134000 DTSTAMP:20100224T200346 LOCATION:Ziegfeld (4th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/13320 UID:http://www.toccon.com/--s2010-02-23-13:40--13320 SUMMARY:Consumers in the Cloud - Google and Digital Books DESCRIPTION:Presented by Abe Murray (Google, Inc. ). Google is building an open ebook platform enabling consumers to buy and read ebooks whereve r they are - on Google, on their device of choice, or through retail par tners. User's ebooks are stored in their Google Books library, and acce ssible on the web (online and offline) as well as through many partner d evices preserving user choice as we move into the world of cloud content . END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T142500 DTSTART;TZID=US/Eastern:20100223T134000 DTSTAMP:20100312T205520 LOCATION:O'Neill (4th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/10686 UID:http://www.toccon.com/--s2010-02-23-13:40--10686 SUMMARY:Test Driving the Digital Reading Experience DESCRIPTION:Presented by Sarah Wendell (Smart Bitches, Trashy Books LLC) , Malle Vallik (Harlequin Enterprises Ltd), Kate Dugan (Sony USA). In th e summer of 2009, a romance weblog collaborated with Sony and Harlequin LTD to place 30 Sony Readers into the hands of 30 novice ebook readers. Sarah Wendell, from Smart Bitches, Malle Vallik, Director of Digital Con tent for Harlequin, and Kate S. Dugan, Marketing Manager for the Sony Re ader in the US and Canada, will share the key lessons learned from the e xperience. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T151500 DTSTART;TZID=US/Eastern:20100223T143000 DTSTAMP:20100224T200036 LOCATION:O'Neill (4th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/10627 UID:http://www.toccon.com/--s2010-02-23-14:30--10627 SUMMARY:Open Government Comes to the Department of State: The Office of the Historian’s Digital Publishing Revolution DESCRIPTION:Presented by Stephanie Williams (Department of State), Mandy Chalou (Department of State), Joseph Wicentowski (Department of State). Embracing Government transparency, the Office of the Historian at the D epartment of State is publishing its entire archive of U.S. Government d ocuments online. Adopting cutting-edge open source technologies, the Of fice has revamped its workflow and developed new digital publishing tool s to enhance access to government documents. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T171000 DTSTART;TZID=US/Eastern:20100223T160000 DTSTAMP:20100226T160238 LOCATION:Broadway Ballroom (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/11293 UID:http://www.toccon.com/--s2010-02-23-16:00--11293 SUMMARY:Ignite TOC DESCRIPTION:If you had five minutes on stage what would you say? What if you were only allotted 20 slides and they rotated automatically after 1 5 seconds? Would you pitch a project? Introduce a service? Teach a hack? We're going to find out when we try our first Ignite event at TOC 2010. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T173000 DTSTART;TZID=US/Eastern:20100223T171000 DTSTAMP:20100226T213432 LOCATION:Broadway Ballroom (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/13233 UID:http://www.toccon.com/--s2010-02-23-17:10--13233 SUMMARY:A Future for Books: BookServer DESCRIPTION:Presented by Brewster Kahle (Internet Archive). The widespre ad success of digital reading devices has proven that the world is ready to read books on screens. While the BookServer system is still in devel opment by many players, this talk will demonstrate pieces working and di scuss how it works. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T174000 DTSTART;TZID=US/Eastern:20100223T173000 DTSTAMP:20100225T223825 LOCATION:Broadway Ballroom (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/13235 UID:http://www.toccon.com/--s2010-02-23-17:30--13235 SUMMARY:Can the Right Display Technology Drive New Revenue Streams for t he Publishing Industry? DESCRIPTION:Presented by James Cathey (Qualcomm MEMS Technologies, Inc. ). As the hottest devices of 2010, eReader display technology is providi ng the means for publishers to deliver color images, a glossy magazine e xperience, and video content. The most dynamic display technology will a llow publishers to seek out new revenue streams and provide users with a n unparalleled media experience. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T180000 DTSTART;TZID=US/Eastern:20100223T174000 DTSTAMP:20100225T224829 LOCATION:Broadway Ballroom (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/11236 UID:http://www.toccon.com/--s2010-02-23-17:40--11236 SUMMARY:Storyworlds: The New Transmedia Business Paradigm DESCRIPTION:Presented by Jeff Gomez (Starlight Runner Entertainment). In this keynote seminar Jeff Gomez, CEO of Starlight Runner and one of the world’s leading producers of global transmedia properties, will lay the groundwork toward developing methods, tools and business models that wi ll generate new paradigms for publishers large and small. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T190000 DTSTART;TZID=US/Eastern:20100223T180000 DTSTAMP:20091102T193913 LOCATION:Exhibit Hall - 6th Floor URL:http://www.toccon.com/toc2010/public/schedule/detail/11294 UID:http://www.toccon.com/--s2010-02-23-18:00--11294 SUMMARY:Exhibit Hall Reception DESCRIPTION:Have a drink and mingle with fellow TOC participants and vis it with sponsors during this informal evening event. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T194500 DTSTART;TZID=US/Eastern:20100223T190000 DTSTAMP:20100310T134611 LOCATION:Broadway Ballroom (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/13189 UID:http://www.toccon.com/--s2010-02-23-19:00--13189 SUMMARY:A Conversation with Ray Kurzweil and Tim O'Reilly DESCRIPTION:Presented by Ray Kurzweil (Kurzweil Technologies, Inc.), Tim O'Reilly (O'Reilly Media, Inc.). Our evening keynote will be a conversa tion between Ray Kurzweil, creator of the Blio e-reader, and Tim O'Reill y, founder and CEO of O'Reilly Media. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T210000 DTSTART;TZID=US/Eastern:20100223T200000 DTSTAMP:20100205T195701 LOCATION:Odets (4th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/14072 UID:http://www.toccon.com/--s2010-02-23-20:00--14072 SUMMARY:Publishing, Emerging Technologies, and Education DESCRIPTION:Emerging technologies are impacting teaching, learning, and creative expression in K-12, higher education, and professional learning . Join the moderator and panelists from the “The Future of Digital Textb ooks” session in a lively roundtable discussion of the devices, business models, and technologies impacting education and textbook publishers. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100224T091500 DTSTART;TZID=US/Eastern:20100224T083000 DTSTAMP:20100310T140356 LOCATION:Ziegfeld (4th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/13138 UID:http://www.toccon.com/--s2010-02-24-08:30--13138 SUMMARY:Streamlining Content Workflows: A Report on Content Use in Highe r Education DESCRIPTION:Presented by Carrie O'Donnell (O'Donnell & Associates, LLC), Ed Keating (Software & Information Industry Association), Lara Oerter ( BlackBoard Inc.). Does digital content really make life easier for facul ty and students? What new challenges does it create in the distribution process? Blackboard and research firm O’Donnell & Associates surveyed 25 0 stakeholders in the higher education content workflow, and they will s hare their findings on participants’ desired ways to find, access, adopt , and share content. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100224T100500 DTSTART;TZID=US/Eastern:20100224T092000 DTSTAMP:20100301T115104 LOCATION:Broadway North (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/10662 UID:http://www.toccon.com/--s2010-02-24-09:20--10662 SUMMARY:Integrating an Ebook with the Internet DESCRIPTION:Presented by D.C. Denison (The Boston Globe). Websites are c ommonly used to promote books, but ebooks enable a deeper integration be tween an ebook and the Internet. This 45-minute talk will examine one eb ook/website project that attempts to push new levels of interactivity be tween ebook formats and the Web. Focus will be on both minimally connect ed devices (Kindle), and more Internet aware platforms (iPhone ereaders) . END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100224T100500 DTSTART;TZID=US/Eastern:20100224T092000 DTSTAMP:20100224T144829 LOCATION:Wilder (4th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/13239 UID:http://www.toccon.com/--s2010-02-24-09:20--13239 SUMMARY:MarkLogic Server and the Mobile Opportunity: Developing a New Ge neration of Personalized, Task-Aware Applications for Mobile Devices DESCRIPTION:Presented by Fernando Mesa (Mark Logic Corporation). Publish ers are continually challenged to find ways to differentiate their conte nt products in the mobile space. Discover how you can increase the value of your information using a new breed of technology Infrastructure that provides the tools for publishers to quickly build innovative mobile ap plications. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100224T112000 DTSTART;TZID=US/Eastern:20100224T103500 DTSTAMP:20100308T114300 LOCATION:Broadway South (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/14110 UID:http://www.toccon.com/--s2010-02-24-10:35--14110 SUMMARY:Book Meets Tablet: 10 Ways to Enhance Your iPad Books DESCRIPTION:Presented by Peter Meyers (Independent). Tired of vague talk about how digital books are gonna do things that aren’t possible in pri nt? Pull up your chair and listen to 10 specific, ready-to-implement, di gital book-enhancing features for publishers of all stripes. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100224T121000 DTSTART;TZID=US/Eastern:20100224T112500 DTSTAMP:20100312T205614 LOCATION:O'Neill (4th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/13329 UID:http://www.toccon.com/--s2010-02-24-11:25--13329 SUMMARY:Agile Publishing Model DESCRIPTION:Presented by Dave Thomas (Pragmatic Programmers, LLC), Andre w Hunt (Pragmatic Programmers, LLC). We're two guys who know nothing abo ut publishing, but know a whole bunch about creating agile and effective organizations and systems. And for the last seven years we've been havi ng a blast creating award winning technical books. In this talk we'll de scribe how we do it, the principles that underly why we do it, and (with any luck) show you our toolchain in action. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100224T150000 DTSTART;TZID=US/Eastern:20100224T143500 DTSTAMP:20100304T184643 LOCATION:Broadway Ballroom (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/11234 UID:http://www.toccon.com/--s2010-02-24-14:35--11234 SUMMARY:The Future of Digital Distribution and Ebook Marketing DESCRIPTION:Presented by Tim O'Reilly (O'Reilly Media, Inc.). In this ta lk, Tim O'Reilly will outline some of the key competencies in distributi on, marketing and sales that are required of publishers in the ebook era . END:VEVENT END:VCALENDAR