Personal schedule for Sean Harrison
Download or subscribe to Sean Harrison's schedule.
Rana Sobhany (Independent)
Mobile applications represent the next stage of evolution for computing and digital media. Emerging mobile markets will be bigger than the Web we already know, they’ll be worldwide, and they already have thriving built-in payment models. How do you plan and execute a strategy for delivering content to customers in mobile markets?
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Nilofer Merchant (Rubicon)
It's obvious "business as usual" isn't working. All of us need to create new approaches that will win market share, create lasting value, and drive new profits for our organizations. Unfortunately, the tools for creating business solutions that work haven't changed in more than 20 years -- until now. This session shows you how to help your organization reimagine its future.
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Kat Meyer (Next Chapter Communications),
Jesse McDougall (Catalyst Webworks)
In spite of claims to the opposite by many gurus, experts and mavens--social media is not a get-customers-quick scheme. It is, however, a fantastic opportunity to slowly and consistently build meaningful relationships with readers, engage directly with publishing's movers and shakers, and participate in an active and passionate community of book lovers.
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We're kicking off the conference with a no-host cocktail reception Monday evening on the 8th floor in the Atrium Lounge.
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Roundtable sessions provide face to face exposure to those interested in the same projects and concepts. Roundtables can be organized for individual projects or broader topics (best practices, digital content, standards). Roundtables are entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic.
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Arianna Huffington (The Huffington Post)
We hear it all the time: newspapers are dying, magazines are dying, book publishing is dying. But, like Mark Twain’s demise, these gloom and doom pronouncements are greatly exaggerated. The online explosion has actually created a renaissance in reading. Publishers just need to find new and innovative ways to reach these digitally-focused eyeballs.
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Dominique Raccah (Sourcebooks)
Book publishers are now running two companies simultaneously, the (old media) company which is their current business (and most of their revenue stream) and a (new media) company with new and often different business models. There has never been more opportunity (or greater challenges) for book publishers.
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Sameer Shariff (iPublishCentral)
Epublishing began with plain ebooks. In the future an ebook will mean more than just a PDF version. Publishers need to leverage technology to constantly innovate and provide superior offerings like interactivity and community features that maximize the value of their content. This session will study industry trends as publishers are successfully adapting to change through constant innovation.
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Kassia Krozser (Booksquare.com),
Angela James (Carina Press)
What if you shook up the publishing business model, re-evaluated the process, and focused on what really matters? What if publishing looked different? What if publishing did work? This workshop looks at how the digital publishing business model, how it works, myths and best practices, and the critical money questions.
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Brian O’Leary (Magellan Media)
In 2008, Magellan Media began monitoring file sharing on peer-to-peer sites to determine its impact on paid content sales. Using front-list titles from O'Reilly Media, the research to date has revealed a possible positive correlation between piracy and paid sales. This session will update the researching for O'Reilly titles and add results from other participants, including Thomas Nelson.
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Stephen Cohen (Innodata Isogen)
Discover how innovative companies are integrating semantic technologies into their publishing processes. We will discuss why, how, and where publishers are using semantic tools and examine their impact on the publishing process.
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Eric Freese (Aptara)
Today’s content consumers are voracious omnivores. They want everything from print to Tweets to iPhone apps. Yet traditional content publishers are often dealing with production processes rooted in print practices that may be 10 to 40 years old. How can publishers prepare their company and their content for a more flexible and certain future?
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Sean Gargan (SAS Institute Inc),
Kirsten Hamstra (SAS Institute Inc)
Social media adds a layer of complexity and opportunity to the marketing landscape. We will discuss how to evaluate, integrate, and measure social media within a corporate publishing environment. We’ll share the approach we took to building the foundation upon which our social media strategy is built and explore the realities of integrating social media into the marketing mix.
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Have a drink and mingle with fellow TOC participants and visit with sponsors during this informal evening event.
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Roundtable sessions provide face to face exposure to those interested in the same projects and concepts. Roundtables can be organized for individual projects or broader topics (best practices, digital content, standards). Roundtables are entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic.
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Peter Costanzo (The Perseus Books Group),
Rick Joyce (Perseus Books Group)
...because they haven't been asked like this before. The results of a survey of the current state of digital among independent publishers that aims to understand what they are actually doing, their highest priorities, and what their biggest unmet needs are, in this tipping point moment for publishing and digital.
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Andy Hunter (Electric Literature),
Paul Morris (BOMB Magazine),
Kelly Burdick (Melville House),
Denise Oswald (Soft Skull Press),
Alexandra Heifetz (N+1),
James Yeh (Gigantic)
What role will independent presses play in the future publishing landscape? How can independents use new technology and approaches to grow into that role?
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D.C. Denison (The Boston Globe)
Websites are commonly used to promote books, but ebooks enable a deeper integration between an ebook and the Internet. This 45-minute talk will examine one ebook/website project that attempts to push new levels of interactivity between ebook formats and the Web. Focus will be on both minimally connected devices (Kindle), and more Internet aware platforms (iPhone ereaders).
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Allison Belan (Duke University Press),
Bill Kasdorf (Apex Content Solutions),
Scott Lubeck (Book Industry Study Group),
Maureen McMahon (Kaplan Publishing)
If change is constant, why does it take so long? Four panelists from across the publishing landscape share their experiences, successful and otherwise, driving change within their organizations. We explore the myths and truths of change, offer anecdotal guidance and useful tactics, and discuss our successes and fruitful failures. Attendees will see how to create change in their own organizations.
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Lisa Shannon (Wiley)
Initially published in 1987 as a hardcover book, The Leadership Challenge has evolved into a multi-million dollar publishing franchise with a vibrant brand, multiple books, training materials, a website, online assessments, and a conference -- with more to come. This real life case study will tell an exciting story of business growth and transformation including a major shift to online revenue.
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Frances Pinter (Bloomsbury Academic)
This keynote looks at how the ‘long form publication’ (historically known as the book) could be funded in order to make the most of the ‘free at point of use’ opportunities of the Internet.
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