Personal schedule for Mark J. Levitt
Download or subscribe to Mark J. Levitt's schedule.
Adam Witwer (O'Reilly Media, Inc.),
Keith Fahlgren (Threepress Consulting Inc.)
In this time of growing, distributed teams, multiple versions, vendors, and formats, and digital sales, it has never been more important for publishers to actively manage their manuscripts as they move from author to production to post-production phases. This workshop will provide you with a concrete understanding of why digital files should be actively managed.
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Mike Hendrickson (O'Reilly Media, Inc.)
This would go through some basic metrics of using Twitter and how Publishers can improve their reach, following or response. Actual publishers will be used as examples of what to do and what not to do.
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Nilofer Merchant (Rubicon)
It's obvious "business as usual" isn't working. All of us need to create new approaches that will win market share, create lasting value, and drive new profits for our organizations. Unfortunately, the tools for creating business solutions that work haven't changed in more than 20 years -- until now. This session shows you how to help your organization reimagine its future.
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Hadrien Gardeur (Feedbooks),
Keith Fahlgren (Threepress Consulting Inc.),
Liza Daly (Safari Books Online)
Discover an open standard for ebooks distribution on mobile devices.
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Location: Wilder (4th Floor)
Moderated by: Dianne Kennedy
This roundtable discussion is designed to engage magazine publishers and technology providers in a discussion about bring magazines to emerging eReader devices. Current eReader technologies are great for displaying books, but what about magazines? What are current delivery options? What are the limitations? What display capabilities are needed? What techcnology standards?
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Location: O'Neill (4th Floor)
Moderated by: Nick Weir-Williams, Senior Business Consultant, Publishing Technology
In the drive to monetize digital content, publishers are experimenting or considering strategies to drive customers to purchase their content, including offering some or all of the content free, either in total for a limited period of time, or in fragments to encourage purchase of full access. This session will consider actual examples from publishers who have tried this and discuss its efficacy.
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Arianna Huffington (The Huffington Post)
We hear it all the time: newspapers are dying, magazines are dying, book publishing is dying. But, like Mark Twain’s demise, these gloom and doom pronouncements are greatly exaggerated. The online explosion has actually created a renaissance in reading. Publishers just need to find new and innovative ways to reach these digitally-focused eyeballs.
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Matthew Bernius (Open Publishing Lab at the Rochester Institute of Technology),
Michael Riordan (Open Publishing Lab at the Rochester Institute of Technology),
David Cohn (Spot.Us),
Dan Pacheco (BookBrewer.com)
In order to survive in this time of radical change, research and development is becoming an integral part of the newspaper industry. This panel brings together the heads of three cutting-edge open source, news R&D projects (Spot.Us, Printcasting, and the Innovation News) to discuss their work and the alternative news publishing models they believe are the future of the news.
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Sarah Wendell (Smart Bitches, Trashy Books LLC),
Malle Vallik (Harlequin Enterprises Ltd),
Kate Dugan (Sony USA)
In the summer of 2009, a romance weblog collaborated with Sony and Harlequin LTD to place 30 Sony Readers into the hands of 30 novice ebook readers. Sarah Wendell, from Smart Bitches, Malle Vallik, Director of Digital Content for Harlequin, and Kate S. Dugan, Marketing Manager for the Sony Reader in the US and Canada, will share the key lessons learned from the experience.
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Michael Mace (Rubicon Consulting)
The embrace of Amazon's Kindle, growing sales of ebooks, and the rise of smart mobile devices are creating a widespread belief that electronic publishing has finally arrived. But those same factors appeared to be aligned in 2000, just before the market collapsed. A look at the causes of that failure gives seven key insights on the future of e-publishing.
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Sean Gargan (SAS Institute Inc),
Kirsten Hamstra (SAS Institute Inc)
Social media adds a layer of complexity and opportunity to the marketing landscape. We will discuss how to evaluate, integrate, and measure social media within a corporate publishing environment. We’ll share the approach we took to building the foundation upon which our social media strategy is built and explore the realities of integrating social media into the marketing mix.
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Jane Litte (DearAuthor.com),
Sarah Wendell (Smart Bitches, Trashy Books LLC),
Angela James (Carina Press)
Three voracious readers will present what the consumer wants in terms of a point of sale experience, actual content, and post sale interaction.
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Ray Kurzweil (Kurzweil Technologies, Inc.),
Tim O'Reilly (O'Reilly Media, Inc.)
Our evening keynote will be a conversation between Ray Kurzweil, creator of the Blio e-reader, and Tim O'Reilly, founder and CEO of O'Reilly Media.
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Peter Costanzo (The Perseus Books Group),
Rick Joyce (Perseus Books Group)
...because they haven't been asked like this before. The results of a survey of the current state of digital among independent publishers that aims to understand what they are actually doing, their highest priorities, and what their biggest unmet needs are, in this tipping point moment for publishing and digital.
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Bob Pritchett (Logos Bible Software)
Content prices are spiraling towards zero. We’ll look at how a leading digital publisher is maintaining premium prices in a category with unlimited free alternatives using network effects and solutions-oriented digital content. Custom data sets, controlled vocabularies, and community-building work together to support premium pricing.
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Peter Meyers (Independent)
Tired of vague talk about how digital books are gonna do things that aren’t possible in print? Pull up your chair and listen to 10 specific, ready-to-implement, digital book-enhancing features for publishers of all stripes.
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Christine Perey (PEREY Research & Consulting)
Yet another wave of technology is building momentum and will soon be upon us. This time it isn’t just technology looking for a problem to solve. Augmented Reality is a way of mixing digital information and the real world in a highly interactive manner and, though in its infancy, it is already proving to be useful.
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Tim O'Reilly (O'Reilly Media, Inc.)
In this talk, Tim O'Reilly will outline some of the key competencies in distribution, marketing and sales that are required of publishers in the ebook era.
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