Personal schedule for Monica McCormick
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We're kicking off the conference with a no-host cocktail reception Monday evening on the 8th floor in the Atrium Lounge.
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Roundtable sessions provide face to face exposure to those interested in the same projects and concepts. Roundtables can be organized for individual projects or broader topics (best practices, digital content, standards). Roundtables are entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic.
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Peter Collingridge (Enhanced Editions)
Enhanced Editions was set up with the idea of tailor making ebooks for the iPhone. The first title was Nick Cave's Bunny Munro, followed by David Simon, creator of The Wire. Co-founder (and publishing native) Peter Collingridge explains who and what was involved, and the lessons learned along the way.
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William Patry (Google, Inc. )
Industries who rely on copyright laws face a number of problems caused by by the disaggregation of their works (think CDs and newspapers) as well as the problems caused by the disintermediation of distribution chains. These problems are not, however, legal problems, but rather market problems, and they can only be solved by responding to market demands.
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Skip Prichard (Ingram Content Group Inc.)
The rapid pace of technology and its adoption by users has increased exponentially in the last few years. At the first O’Reilly TOC conference in June 2007, the Kindle was still on the horizon and mobile apps were just beginning to create buzz in the market.
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Sameer Shariff (iPublishCentral)
The rising popularity of the web has changed the dynamics of the way businesses function. Business models that were once thought to be purely built on b2b relationships are experiencing the rapid transition to one that is more directly consumer oriented.
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Arianna Huffington (The Huffington Post)
We hear it all the time: newspapers are dying, magazines are dying, book publishing is dying. But, like Mark Twain’s demise, these gloom and doom pronouncements are greatly exaggerated. The online explosion has actually created a renaissance in reading. Publishers just need to find new and innovative ways to reach these digitally-focused eyeballs.
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Marcus Woodburn (Ingram Content Group Inc.),
Kristi Gillis (Ingram Content Group Inc. )
For many publishers the addition of a digital distribution model is complex and challenging with as many roadblocks as opportunities. The benefits of reaching new audiences through new distribution channels are weighed against complex jargon-ridden technologies, concerns over rights management, and copyright theft, as well as the logistics and costs associated with a complex digital strategy.
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Arthur Attwell (Electric Book Works)
Existing rights structures and processes are often so clumsy and manual that innovating around them can leave startups in a tricky legal grey area, so innovation is more likely to happen outside the most litigious and highly regulated parts of the world like the US and Europe. Hear about new business and licensing models and what they mean for publishers.
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Caren Milloy (JISC Collections)
The aim of the presentation will be to share the snapshot of real- time evidence gathered in the JISC national ebooks observatory project (www.jiscebooksproject.org) and provide publishers and aggregators with practical recommendations that will help them to develop their ebook offerings to the education market.
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Abe Murray (Google, Inc. )
Google is building an open ebook platform enabling consumers to buy and read ebooks wherever they are - on Google, on their device of choice, or through retail partners. User's ebooks are stored in their Google Books library, and accessible on the web (online and offline) as well as through many partner devices preserving user choice as we move into the world of cloud content.
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Michael Mace (Rubicon Consulting)
The embrace of Amazon's Kindle, growing sales of ebooks, and the rise of smart mobile devices are creating a widespread belief that electronic publishing has finally arrived. But those same factors appeared to be aligned in 2000, just before the market collapsed. A look at the causes of that failure gives seven key insights on the future of e-publishing.
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Eric Freese (Aptara)
Today’s content consumers are voracious omnivores. They want everything from print to Tweets to iPhone apps. Yet traditional content publishers are often dealing with production processes rooted in print practices that may be 10 to 40 years old. How can publishers prepare their company and their content for a more flexible and certain future?
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Jane Litte (Dear Author),
Sarah Wendell (Smart Bitches, Trashy Books LLC),
Angela James (Carina Press)
Three voracious readers will present what the consumer wants in terms of a point of sale experience, actual content, and post sale interaction.
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If you had five minutes on stage what would you say? What if you were only allotted 20 slides and they rotated automatically after 15 seconds? Would you pitch a project? Introduce a service? Teach a hack? We're going to find out when we try our first Ignite event at TOC 2010.
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Brewster Kahle (Internet Archive)
The widespread success of digital reading devices has proven that the world is ready to read books on screens. While the BookServer system is still in development by many players, this talk will demonstrate pieces working and discuss how it works.
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James Cathey (Qualcomm MEMS Technologies, Inc. )
As the hottest devices of 2010, eReader display technology is providing the means for publishers to deliver color images, a glossy magazine experience, and video content. The most dynamic display technology will allow publishers to seek out new revenue streams and provide users with an unparalleled media experience.
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Jeff Gomez (Starlight Runner Entertainment)
In this keynote seminar Jeff Gomez, CEO of Starlight Runner and one of the world’s leading producers of global transmedia properties, will lay the groundwork toward developing methods, tools and business models that will generate new paradigms for publishers large and small.
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Have a drink and mingle with fellow TOC participants and visit with sponsors during this informal evening event.
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Ray Kurzweil (Kurzweil Technologies, Inc.),
Tim O'Reilly (O'Reilly Media, Inc.)
Our evening keynote will be a conversation between Ray Kurzweil, creator of the Blio e-reader, and Tim O'Reilly, founder and CEO of O'Reilly Media.
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Peter Costanzo (The Perseus Books Group),
Rick Joyce (Perseus Books Group)
...because they haven't been asked like this before. The results of a survey of the current state of digital among independent publishers that aims to understand what they are actually doing, their highest priorities, and what their biggest unmet needs are, in this tipping point moment for publishing and digital.
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Carrie O'Donnell (O'Donnell & Associates, LLC),
Ed Keating (Software & Information Industry Association),
Lara Oerter (BlackBoard Inc.)
Does digital content really make life easier for faculty and students? What new challenges does it create in the distribution process? Blackboard and research firm O’Donnell & Associates surveyed 250 stakeholders in the higher education content workflow, and they will share their findings on participants’ desired ways to find, access, adopt, and share content.
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D.C. Denison (The Boston Globe)
Websites are commonly used to promote books, but ebooks enable a deeper integration between an ebook and the Internet. This 45-minute talk will examine one ebook/website project that attempts to push new levels of interactivity between ebook formats and the Web. Focus will be on both minimally connected devices (Kindle), and more Internet aware platforms (iPhone ereaders).
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Allison Belan (Duke University Press),
Bill Kasdorf (Apex Content Solutions),
Scott Lubeck (Book Industry Study Group),
Maureen McMahon (Kaplan Publishing)
If change is constant, why does it take so long? Four panelists from across the publishing landscape share their experiences, successful and otherwise, driving change within their organizations. We explore the myths and truths of change, offer anecdotal guidance and useful tactics, and discuss our successes and fruitful failures. Attendees will see how to create change in their own organizations.
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Angela Bole (Book Industry Study Group, Inc.),
Kelly Gallagher (R R Bowker)
Do you know what actual ebook consumers really think about purchasing and using ebooks and ereaders? Now’s your chance to find out! Over the course of nine months (Nov 2009 – July 2010) the Book Industry Study Group (BISG) is conducting a widespread survey of hundreds of ebook consumers with the goal of understanding real-time purchase and reading habits.
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Scott Sigler (Dark Øverlord Media)
Scott Sigler started giving away free podcast novels in 2005. He built an audience that landed him a five-book deal with Crown Publishing and soon hit the New York Times best-seller list. Scott skipped print-on-demand and instead started his own small press that sold out a 3,000-copy hardcover print run. Selling directly, he makes ten times more per unit than he makes from standard royalties.
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Frances Pinter (Bloomsbury Academic)
This keynote looks at how the ‘long form publication’ (historically known as the book) could be funded in order to make the most of the ‘free at point of use’ opportunities of the Internet.
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Ramy Habeeb (Kotobarabia)
An examination of the state of epublishing in the Arab World with a close look at the obstacles preventing the growth of the field, specifically the lack of organization and the lack of standardized numbering such as ISBNs. Additional challenges are the ambiguous laws regarding copyrights. This presentation will look at these challenges and potential solutions.
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Tim O'Reilly (O'Reilly Media, Inc.)
In this talk, Tim O'Reilly will outline some of the key competencies in distribution, marketing and sales that are required of publishers in the ebook era.
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