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Personal schedule for Ned May
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Christopher Kenneally (Copyright Clearance Center),
Dru Zuretti (Copyright Clearance Center),
Ned May (Outsell)
Copyright in Motion is a 3-hour primer covering all that is important regarding copyright in today’s world of publishing.
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Location: O'Neill (4th Floor)
Moderated by: Nick Weir-Williams, Senior Business Consultant, Publishing Technology
In the drive to monetize digital content, publishers are experimenting or considering strategies to drive customers to purchase their content, including offering some or all of the content free, either in total for a limited period of time, or in fragments to encourage purchase of full access. This session will consider actual examples from publishers who have tried this and discuss its efficacy.
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Peter Collingridge (Enhanced Editions)
Enhanced Editions was set up with the idea of tailor making ebooks for the iPhone. The first title was Nick Cave's Bunny Munro, followed by David Simon, creator of The Wire. Co-founder (and publishing native) Peter Collingridge explains who and what was involved, and the lessons learned along the way.
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William Patry (Google, Inc. )
Industries who rely on copyright laws face a number of problems caused by by the disaggregation of their works (think CDs and newspapers) as well as the problems caused by the disintermediation of distribution chains. These problems are not, however, legal problems, but rather market problems, and they can only be solved by responding to market demands.
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Skip Prichard (Ingram Content Group Inc.)
The rapid pace of technology and its adoption by users has increased exponentially in the last few years. At the first O’Reilly TOC conference in June 2007, the Kindle was still on the horizon and mobile apps were just beginning to create buzz in the market.
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Sameer Shariff (iPublishCentral)
The rising popularity of the web has changed the dynamics of the way businesses function. Business models that were once thought to be purely built on b2b relationships are experiencing the rapid transition to one that is more directly consumer oriented.
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Arianna Huffington (The Huffington Post)
We hear it all the time: newspapers are dying, magazines are dying, book publishing is dying. But, like Mark Twain’s demise, these gloom and doom pronouncements are greatly exaggerated. The online explosion has actually created a renaissance in reading. Publishers just need to find new and innovative ways to reach these digitally-focused eyeballs.
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Marcus Woodburn (Ingram Content Group Inc.),
Kristi Gillis (Ingram Content Group Inc. )
For many publishers the addition of a digital distribution model is complex and challenging with as many roadblocks as opportunities. The benefits of reaching new audiences through new distribution channels are weighed against complex jargon-ridden technologies, concerns over rights management, and copyright theft, as well as the logistics and costs associated with a complex digital strategy.
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Sameer Shariff (iPublishCentral)
Epublishing began with plain ebooks. In the future an ebook will mean more than just a PDF version. Publishers need to leverage technology to constantly innovate and provide superior offerings like interactivity and community features that maximize the value of their content. This session will study industry trends as publishers are successfully adapting to change through constant innovation.
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Arthur Attwell (Electric Book Works)
Existing rights structures and processes are often so clumsy and manual that innovating around them can leave startups in a tricky legal grey area, so innovation is more likely to happen outside the most litigious and highly regulated parts of the world like the US and Europe. Hear about new business and licensing models and what they mean for publishers.
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Liza Daly (Threepress Consulting Inc.),
Keith Fahlgren (Threepress Consulting Inc.)
Forrester Research expects ereader sales to double in 2010. What choices are consumers being given today? This session will get you up to speed on what's come out in the last year and how and where consumers will be using the devices.
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Michael Mace (Rubicon Consulting)
The embrace of Amazon's Kindle, growing sales of ebooks, and the rise of smart mobile devices are creating a widespread belief that electronic publishing has finally arrived. But those same factors appeared to be aligned in 2000, just before the market collapsed. A look at the causes of that failure gives seven key insights on the future of e-publishing.
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Sarah Wendell (Smart Bitches, Trashy Books LLC),
Malle Vallik (Harlequin Enterprises Ltd),
Kate Dugan (Sony USA)
In the summer of 2009, a romance weblog collaborated with Sony and Harlequin LTD to place 30 Sony Readers into the hands of 30 novice ebook readers. Sarah Wendell, from Smart Bitches, Malle Vallik, Director of Digital Content for Harlequin, and Kate S. Dugan, Marketing Manager for the Sony Reader in the US and Canada, will share the key lessons learned from the experience.
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Abe Murray (Google, Inc. )
Google is building an open ebook platform enabling consumers to buy and read ebooks wherever they are - on Google, on their device of choice, or through retail partners. User's ebooks are stored in their Google Books library, and accessible on the web (online and offline) as well as through many partner devices preserving user choice as we move into the world of cloud content.
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Ray Kurzweil (Kurzweil Technologies, Inc.),
Tim O'Reilly (O'Reilly Media, Inc.)
Our evening keynote will be a conversation between Ray Kurzweil, creator of the Blio e-reader, and Tim O'Reilly, founder and CEO of O'Reilly Media.
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Angela Bole (Book Industry Study Group, Inc.),
Kelly Gallagher (R R Bowker)
Do you know what actual ebook consumers really think about purchasing and using ebooks and ereaders? Now’s your chance to find out! Over the course of nine months (Nov 2009 – July 2010) the Book Industry Study Group (BISG) is conducting a widespread survey of hundreds of ebook consumers with the goal of understanding real-time purchase and reading habits.
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