Personal schedule for Robin Kershaw
Download or subscribe to Robin Kershaw's schedule.
Bill Kasdorf (Apex Content Solutions),
Daniel Pitti (University of Virginia),
Brad Inman (Vook),
Peter B. Kaufman (Intelligent Television)
Publishing isn't just about text and tiffs anymore. This tutorial will help you get a handle on the emerging standards and best practices for rich media: the file formats, metadata, and semantics that enable you to create intelligent images, audio, and video. The speakers will focus on significant, real-world projects in all areas that are paving the way to our rich media future.
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Arianna Huffington (The Huffington Post)
We hear it all the time: newspapers are dying, magazines are dying, book publishing is dying. But, like Mark Twain’s demise, these gloom and doom pronouncements are greatly exaggerated. The online explosion has actually created a renaissance in reading. Publishers just need to find new and innovative ways to reach these digitally-focused eyeballs.
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Sameer Shariff (iPublishCentral)
Epublishing began with plain ebooks. In the future an ebook will mean more than just a PDF version. Publishers need to leverage technology to constantly innovate and provide superior offerings like interactivity and community features that maximize the value of their content. This session will study industry trends as publishers are successfully adapting to change through constant innovation.
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Kassia Krozser (Booksquare.com),
Angela James (Carina Press)
What if you shook up the publishing business model, re-evaluated the process, and focused on what really matters? What if publishing looked different? What if publishing did work? This workshop looks at how the digital publishing business model, how it works, myths and best practices, and the critical money questions.
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Michael Mace (Rubicon Consulting)
The embrace of Amazon's Kindle, growing sales of ebooks, and the rise of smart mobile devices are creating a widespread belief that electronic publishing has finally arrived. But those same factors appeared to be aligned in 2000, just before the market collapsed. A look at the causes of that failure gives seven key insights on the future of e-publishing.
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Jane Litte (DearAuthor.com),
Sarah Wendell (Smart Bitches, Trashy Books LLC),
Angela James (Carina Press)
Three voracious readers will present what the consumer wants in terms of a point of sale experience, actual content, and post sale interaction.
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If you had five minutes on stage what would you say? What if you were only allotted 20 slides and they rotated automatically after 15 seconds? Would you pitch a project? Introduce a service? Teach a hack? We're going to find out when we try our first Ignite event at TOC 2010.
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Bob Carlton (Kirkus Reviews)
Consumers are shifting their book reading habits at a rapid pace - they’re using social networking and websites to discover, recommend and purchase books and reading books on new mobile phones and ereading devices. For publishers to remain relevant, they need to embrace different ways to “handsell” books in the digital world and package their content to reach consumers both online and offline.
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TOC Lightning Demos will give you invaluable insight into new technologies and up-and-coming companies that serve publishers. A snappy series of five-minute demonstrations, the event includes time to chat with presenters.
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Andy Hunter (Electric Literature),
Paul Morris (BOMB Magazine),
Kelly Burdick (Melville House),
Denise Oswald (Soft Skull Press),
Alexandra Heifetz (N+1),
James Yeh (Gigantic)
What role will independent presses play in the future publishing landscape? How can independents use new technology and approaches to grow into that role?
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Peter Meyers (Independent)
Tired of vague talk about how digital books are gonna do things that aren’t possible in print? Pull up your chair and listen to 10 specific, ready-to-implement, digital book-enhancing features for publishers of all stripes.
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Dave Thomas (Pragmatic Programmers, LLC),
Andrew Hunt (Pragmatic Programmers, LLC)
We're two guys who know nothing about publishing, but know a whole
bunch about creating agile and effective organizations and systems.
And for the last seven years we've been having a blast creating award
winning technical books. In this talk we'll describe how we do it, the principles that underly why we do it, and (with any luck) show you our toolchain in action.
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