Personal schedule for Erin McKean

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8:45am Tuesday, 02/23/2010

Keynote
Location: Broadway Ballroom (6th Floor)

Peter Collingridge (Enhanced Editions)

Enhanced Editions was set up with the idea of tailor making ebooks for the iPhone. The first title was Nick Cave's Bunny Munro, followed by David Simon, creator of The Wire. Co-founder (and publishing native) Peter Collingridge explains who and what was involved, and the lessons learned along the way. Read more.

10:00am Tuesday, 02/23/2010

Publishing is Dead; Long Live Publishing!

Keynote
Location: Broadway Ballroom (6th Floor)

Arianna Huffington (The Huffington Post)

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We hear it all the time: newspapers are dying, magazines are dying, book publishing is dying. But, like Mark Twain’s demise, these gloom and doom pronouncements are greatly exaggerated. The online explosion has actually created a renaissance in reading. Publishers just need to find new and innovative ways to reach these digitally-focused eyeballs. Read more.

4:00pm Tuesday, 02/23/2010

Ignite TOC

Event
Location: Broadway Ballroom (6th Floor)

If you had five minutes on stage what would you say? What if you were only allotted 20 slides and they rotated automatically after 15 seconds? Would you pitch a project? Introduce a service? Teach a hack? We're going to find out when we try our first Ignite event at TOC 2010. Read more.

10:35am Wednesday, 02/24/2010

Book Meets Tablet: 10 Ways to Enhance Your iPad Books

General
Location: Broadway South (6th Floor)

Peter Meyers (Independent)

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Tired of vague talk about how digital books are gonna do things that aren’t possible in print? Pull up your chair and listen to 10 specific, ready-to-implement, digital book-enhancing features for publishers of all stripes. Read more.

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