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Joshua Tallent (eBook Architects),
Phil Frank (Hendrickson Publishers)
The number of eBook devices and reading applications is growing larger monthly. That can make it difficult to know how to format your eBooks in a way that works well across the board. We will cover the ins and outs of creating good-looking eBooks that work well on all the major platforms, including the Kindle, Sony Reader, Stanza on the iPhone, Adobe Digital Editions, and the Barnes & Noble nook.
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Brian O’Leary (Magellan Media),
Ashley Gordon (Mockingbird Publishing)
Using print-on-demand (POD) technologies, publishers can keep content in digital form, avoiding waste and offering options that lower or avoid inventory expense. This session describes the state of the art in digital printing technology, offers a framework for evaluating when POD makes sense, and provides an interactive opportunity to compare current (conventional) practices against POD.
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Hadrien Gardeur (Feedbooks),
Keith Fahlgren (Threepress Consulting Inc.),
Liza Daly (Threepress Consulting Inc.)
Discover an open standard for ebooks distribution on mobile devices.
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We're kicking off the conference with a no-host cocktail reception Monday evening on the 8th floor in the Atrium Lounge.
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Location: Ziegfeld (4th Floor)
Moderated by: Fernando Mesa
Innovative publishers are using MarkLogic Server in the cloud to reduce costs, integrate disparate content workflows, and rapidly prototype new products. How will you compete? Join Mark Logic and Innodata-Isogen for a clear-headed conversation about the cloud. Moderated by Stephen Ryden-Lloyd, Senior Vice President, Innodata-Isogen, and Fernando Mesa, Principal Technologist, Mark Logic
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Roundtable sessions provide face to face exposure to those interested in the same projects and concepts. Roundtables can be organized for individual projects or broader topics (best practices, digital content, standards). Roundtables are entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic.
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Peter Collingridge (Enhanced Editions)
Enhanced Editions was set up with the idea of tailor making ebooks for the iPhone. The first title was Nick Cave's Bunny Munro, followed by David Simon, creator of The Wire. Co-founder (and publishing native) Peter Collingridge explains who and what was involved, and the lessons learned along the way.
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William Patry (Google, Inc. )
Industries who rely on copyright laws face a number of problems caused by by the disaggregation of their works (think CDs and newspapers) as well as the problems caused by the disintermediation of distribution chains. These problems are not, however, legal problems, but rather market problems, and they can only be solved by responding to market demands.
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Skip Prichard (Ingram Content Group Inc.)
The rapid pace of technology and its adoption by users has increased exponentially in the last few years. At the first O’Reilly TOC conference in June 2007, the Kindle was still on the horizon and mobile apps were just beginning to create buzz in the market.
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Sameer Shariff (iPublishCentral)
The rising popularity of the web has changed the dynamics of the way businesses function. Business models that were once thought to be purely built on b2b relationships are experiencing the rapid transition to one that is more directly consumer oriented.
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Arianna Huffington (The Huffington Post)
We hear it all the time: newspapers are dying, magazines are dying, book publishing is dying. But, like Mark Twain’s demise, these gloom and doom pronouncements are greatly exaggerated. The online explosion has actually created a renaissance in reading. Publishers just need to find new and innovative ways to reach these digitally-focused eyeballs.
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Matthew Bernius (Open Publishing Lab at the Rochester Institute of Technology),
Michael Riordan (Open Publishing Lab at the Rochester Institute of Technology),
David Cohn (Spot.Us),
Dan Pacheco (Printcasting.com)
In order to survive in this time of radical change, research and development is becoming an integral part of the newspaper industry. This panel brings together the heads of three cutting-edge open source, news R&D projects (Spot.Us, Printcasting, and the Innovation News) to discuss their work and the alternative news publishing models they believe are the future of the news.
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John Warren (RAND Corporation),
Eric Frank (Flat World Knowledge),
Frank Lyman (LibreDigital),
Nicholas Smith (Agile Mind),
Neeru Khosla (CK12 Foundation)
Technology is driving change in education as it is in publishing. This session examines the emerging future of digital textbooks in K-12 and higher education, including innovative texts that include multimedia, simulation models, and automated assessments, as well as business models such as open access, subscriptions, and bundling, that will allow publishers to survive and thrive in the future.
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Caren Milloy (JISC Collections)
The aim of the presentation will be to share the snapshot of real- time evidence gathered in the JISC national ebooks observatory project (www.jiscebooksproject.org) and provide publishers and aggregators with practical recommendations that will help them to develop their ebook offerings to the education market.
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Kassia Krozser (Booksquare.com),
Angela James (Carina Press)
What if you shook up the publishing business model, re-evaluated the process, and focused on what really matters? What if publishing looked different? What if publishing did work? This workshop looks at how the digital publishing business model, how it works, myths and best practices, and the critical money questions.
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Liza Daly (Threepress Consulting Inc.),
Keith Fahlgren (Threepress Consulting Inc.)
Forrester Research expects ereader sales to double in 2010. What choices are consumers being given today? This session will get you up to speed on what's come out in the last year and how and where consumers will be using the devices.
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Abe Murray (Google, Inc. )
Google is building an open ebook platform enabling consumers to buy and read ebooks wherever they are - on Google, on their device of choice, or through retail partners. User's ebooks are stored in their Google Books library, and accessible on the web (online and offline) as well as through many partner devices preserving user choice as we move into the world of cloud content.
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Sarah Wendell (Smart Bitches, Trashy Books LLC),
Malle Vallik (Harlequin Enterprises Ltd),
Kate Dugan (Sony USA)
In the summer of 2009, a romance weblog collaborated with Sony and Harlequin LTD to place 30 Sony Readers into the hands of 30 novice ebook readers. Sarah Wendell, from Smart Bitches, Malle Vallik, Director of Digital Content for Harlequin, and Kate S. Dugan, Marketing Manager for the Sony Reader in the US and Canada, will share the key lessons learned from the experience.
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Stephanie Williams (Department of State),
Mandy Chalou (Department of State),
Joseph Wicentowski (Department of State)
Embracing Government transparency, the Office of the Historian at the Department of State is publishing its entire archive of U.S. Government documents online. Adopting cutting-edge open source technologies, the Office has revamped its workflow and developed new digital publishing tools to enhance access to government documents.
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If you had five minutes on stage what would you say? What if you were only allotted 20 slides and they rotated automatically after 15 seconds? Would you pitch a project? Introduce a service? Teach a hack? We're going to find out when we try our first Ignite event at TOC 2010.
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Brewster Kahle (Internet Archive)
The widespread success of digital reading devices has proven that the world is ready to read books on screens. While the BookServer system is still in development by many players, this talk will demonstrate pieces working and discuss how it works.
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James Cathey (Qualcomm MEMS Technologies, Inc. )
As the hottest devices of 2010, eReader display technology is providing the means for publishers to deliver color images, a glossy magazine experience, and video content. The most dynamic display technology will allow publishers to seek out new revenue streams and provide users with an unparalleled media experience.
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Jeff Gomez (Starlight Runner Entertainment)
In this keynote seminar Jeff Gomez, CEO of Starlight Runner and one of the world’s leading producers of global transmedia properties, will lay the groundwork toward developing methods, tools and business models that will generate new paradigms for publishers large and small.
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Have a drink and mingle with fellow TOC participants and visit with sponsors during this informal evening event.
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Ray Kurzweil (Kurzweil Technologies, Inc.),
Tim O'Reilly (O'Reilly Media, Inc.)
Our evening keynote will be a conversation between Ray Kurzweil, creator of the Blio e-reader, and Tim O'Reilly, founder and CEO of O'Reilly Media.
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Location: Odets (4th Floor)
Moderated by: John Warren
Emerging technologies are impacting teaching, learning, and creative expression in K-12, higher education, and professional learning. Join the moderator and panelists from the “The Future of Digital Textbooks” session in a lively roundtable discussion of the devices, business models, and technologies impacting education and textbook publishers.
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Carrie O'Donnell (O'Donnell & Associates, LLC),
Ed Keating (Software & Information Industry Association),
Lara Oerter (BlackBoard Inc.)
Does digital content really make life easier for faculty and students? What new challenges does it create in the distribution process? Blackboard and research firm O’Donnell & Associates surveyed 250 stakeholders in the higher education content workflow, and they will share their findings on participants’ desired ways to find, access, adopt, and share content.
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D.C. Denison (The Boston Globe)
Websites are commonly used to promote books, but ebooks enable a deeper integration between an ebook and the Internet. This 45-minute talk will examine one ebook/website project that attempts to push new levels of interactivity between ebook formats and the Web. Focus will be on both minimally connected devices (Kindle), and more Internet aware platforms (iPhone ereaders).
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Fernando Mesa (Mark Logic Corporation)
Publishers are continually challenged to find ways to differentiate their content products in the mobile space. Discover how you can increase the value of your information using a new breed of technology Infrastructure that provides the tools for publishers to quickly build innovative mobile applications.
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Peter Meyers (A New Kind of Book)
Tired of vague talk about how digital books are gonna do things that aren’t possible in print? Pull up your chair and listen to 10 specific, ready-to-implement, digital book-enhancing features for publishers of all stripes.
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Dave Thomas (Pragmatic Programmers, LLC),
Andrew Hunt (Pragmatic Programmers, LLC)
We're two guys who know nothing about publishing, but know a whole
bunch about creating agile and effective organizations and systems.
And for the last seven years we've been having a blast creating award
winning technical books. In this talk we'll describe how we do it, the principles that underly why we do it, and (with any luck) show you our toolchain in action.
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Tim O'Reilly (O'Reilly Media, Inc.)
In this talk, Tim O'Reilly will outline some of the key competencies in distribution, marketing and sales that are required of publishers in the ebook era.
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