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Personal schedule for LeeAnn Langdon
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We're kicking off the conference with a no-host cocktail reception Monday evening on the 8th floor in the Atrium Lounge.
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Roundtable sessions provide face to face exposure to those interested in the same projects and concepts. Roundtables can be organized for individual projects or broader topics (best practices, digital content, standards). Roundtables are entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic.
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Arianna Huffington (The Huffington Post)
We hear it all the time: newspapers are dying, magazines are dying, book publishing is dying. But, like Mark Twain’s demise, these gloom and doom pronouncements are greatly exaggerated. The online explosion has actually created a renaissance in reading. Publishers just need to find new and innovative ways to reach these digitally-focused eyeballs.
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Marcus Woodburn (Ingram Content Group Inc.),
Kristi Gillis (Ingram Content Group Inc. )
For many publishers the addition of a digital distribution model is complex and challenging with as many roadblocks as opportunities. The benefits of reaching new audiences through new distribution channels are weighed against complex jargon-ridden technologies, concerns over rights management, and copyright theft, as well as the logistics and costs associated with a complex digital strategy.
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Kassia Krozser (Booksquare.com),
Angela James (Carina Press)
What if you shook up the publishing business model, re-evaluated the process, and focused on what really matters? What if publishing looked different? What if publishing did work? This workshop looks at how the digital publishing business model, how it works, myths and best practices, and the critical money questions.
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Liza Daly (Safari Books Online),
Keith Fahlgren (Safari Books Online)
Forrester Research expects ereader sales to double in 2010. What choices are consumers being given today? This session will get you up to speed on what's come out in the last year and how and where consumers will be using the devices.
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Abe Murray (Google, Inc. )
Google is building an open ebook platform enabling consumers to buy and read ebooks wherever they are - on Google, on their device of choice, or through retail partners. User's ebooks are stored in their Google Books library, and accessible on the web (online and offline) as well as through many partner devices preserving user choice as we move into the world of cloud content.
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Jane Litte (DearAuthor.com),
Sarah Wendell (Smart Bitches, Trashy Books LLC),
Angela James (Carina Press)
Three voracious readers will present what the consumer wants in terms of a point of sale experience, actual content, and post sale interaction.
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Sean Gargan (SAS Institute Inc),
Kirsten Hamstra (SAS Institute Inc)
Social media adds a layer of complexity and opportunity to the marketing landscape. We will discuss how to evaluate, integrate, and measure social media within a corporate publishing environment. We’ll share the approach we took to building the foundation upon which our social media strategy is built and explore the realities of integrating social media into the marketing mix.
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If you had five minutes on stage what would you say? What if you were only allotted 20 slides and they rotated automatically after 15 seconds? Would you pitch a project? Introduce a service? Teach a hack? We're going to find out when we try our first Ignite event at TOC 2010.
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Brewster Kahle (Internet Archive)
The widespread success of digital reading devices has proven that the world is ready to read books on screens. While the BookServer system is still in development by many players, this talk will demonstrate pieces working and discuss how it works.
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James Cathey (Qualcomm MEMS Technologies, Inc. )
As the hottest devices of 2010, eReader display technology is providing the means for publishers to deliver color images, a glossy magazine experience, and video content. The most dynamic display technology will allow publishers to seek out new revenue streams and provide users with an unparalleled media experience.
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Jeff Gomez (Starlight Runner Entertainment)
In this keynote seminar Jeff Gomez, CEO of Starlight Runner and one of the world’s leading producers of global transmedia properties, will lay the groundwork toward developing methods, tools and business models that will generate new paradigms for publishers large and small.
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Have a drink and mingle with fellow TOC participants and visit with sponsors during this informal evening event.
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Ray Kurzweil (Kurzweil Technologies, Inc.),
Tim O'Reilly (O'Reilly Media, Inc.)
Our evening keynote will be a conversation between Ray Kurzweil, creator of the Blio e-reader, and Tim O'Reilly, founder and CEO of O'Reilly Media.
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Roundtable sessions provide face to face exposure to those interested in the same projects and concepts. Roundtables can be organized for individual projects or broader topics (best practices, digital content, standards). Roundtables are entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic.
Read more.
Peter Costanzo (The Perseus Books Group),
Rick Joyce (Perseus Books Group)
...because they haven't been asked like this before. The results of a survey of the current state of digital among independent publishers that aims to understand what they are actually doing, their highest priorities, and what their biggest unmet needs are, in this tipping point moment for publishing and digital.
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Angelina Ward (LexisNexis)
Go through a year of actual tangible examples, stories, and lessons from TOC 2009. See first-hand how tactics and social media lessons were applied to grow a niche publishing segment.
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Bob Pritchett (Logos Bible Software)
Content prices are spiraling towards zero. We’ll look at how a leading digital publisher is maintaining premium prices in a category with unlimited free alternatives using network effects and solutions-oriented digital content. Custom data sets, controlled vocabularies, and community-building work together to support premium pricing.
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Allison Belan (Duke University Press),
Bill Kasdorf (Apex Content Solutions),
Scott Lubeck (Book Industry Study Group),
Maureen McMahon (Kaplan Publishing)
If change is constant, why does it take so long? Four panelists from across the publishing landscape share their experiences, successful and otherwise, driving change within their organizations. We explore the myths and truths of change, offer anecdotal guidance and useful tactics, and discuss our successes and fruitful failures. Attendees will see how to create change in their own organizations.
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Peter Meyers (Independent)
Tired of vague talk about how digital books are gonna do things that aren’t possible in print? Pull up your chair and listen to 10 specific, ready-to-implement, digital book-enhancing features for publishers of all stripes.
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Angela Bole (Book Industry Study Group, Inc.),
Kelly Gallagher (RR Bowker)
Do you know what actual ebook consumers really think about purchasing and using ebooks and ereaders? Now’s your chance to find out! Over the course of nine months (Nov 2009 – July 2010) the Book Industry Study Group (BISG) is conducting a widespread survey of hundreds of ebook consumers with the goal of understanding real-time purchase and reading habits.
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Dave Thomas (Pragmatic Programmers, LLC),
Andrew Hunt (Pragmatic Programmers, LLC)
We're two guys who know nothing about publishing, but know a whole
bunch about creating agile and effective organizations and systems.
And for the last seven years we've been having a blast creating award
winning technical books. In this talk we'll describe how we do it, the principles that underly why we do it, and (with any luck) show you our toolchain in action.
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Lisa Shannon (Wiley)
Initially published in 1987 as a hardcover book, The Leadership Challenge has evolved into a multi-million dollar publishing franchise with a vibrant brand, multiple books, training materials, a website, online assessments, and a conference -- with more to come. This real life case study will tell an exciting story of business growth and transformation including a major shift to online revenue.
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Scott Sigler (Dark Øverlord Media)
Scott Sigler started giving away free podcast novels in 2005. He built an audience that landed him a five-book deal with Crown Publishing and soon hit the New York Times best-seller list. Scott skipped print-on-demand and instead started his own small press that sold out a 3,000-copy hardcover print run. Selling directly, he makes ten times more per unit than he makes from standard royalties.
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Frances Pinter (Bloomsbury Academic)
This keynote looks at how the ‘long form publication’ (historically known as the book) could be funded in order to make the most of the ‘free at point of use’ opportunities of the Internet.
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Anthony Antolino (COPIA)
What influences consumers to purchase digital content? How does community impact recurring revenue? How does the consumer experience impact purchasing decisions?
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Ramy Habeeb (Kotobarabia)
An examination of the state of epublishing in the Arab World with a close look at the obstacles preventing the growth of the field, specifically the lack of organization and the lack of standardized numbering such as ISBNs. Additional challenges are the ambiguous laws regarding copyrights. This presentation will look at these challenges and potential solutions.
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Tim O'Reilly (O'Reilly Media, Inc.)
In this talk, Tim O'Reilly will outline some of the key competencies in distribution, marketing and sales that are required of publishers in the ebook era.
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