Sean Gargan
Director, Publishing Solutions Division, SAS Institute Inc

Sean joined SAS in 1986. As Director, SAS Publishing, Sean heads a team responsible for content creation, business development, global sales, marketing, and distribution for books in support of SAS software. Sean is a graduate of Colorado State University and has more than 20 years experience in the publishing industry.

Sessions

2:30pm Tuesday, 02/23/2010

Creating a Practical Social Media Strategy for Authors, Customers, and Colleagues: A Case Study

General
Location: Broadway South (6th Floor)

Sean Gargan (SAS Institute Inc), Kirsten Hamstra (SAS Institute Inc)

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Social media adds a layer of complexity and opportunity to the marketing landscape. We will discuss how to evaluate, integrate, and measure social media within a corporate publishing environment. We’ll share the approach we took to building the foundation upon which our social media strategy is built and explore the realities of integrating social media into the marketing mix. Read more.

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