Michael Mace
Principal, Rubicon Consulting

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Michael Mace is a principal at Rubicon Consulting, where he helps technology companies plan strategies and products. He’s a well-known tech industry speaker, blogger, and commentator, and has appeared in the Wall Street Journal, CNN, BusinessWeek, and numerous tech industry publications. He was a keynote speaker at the Apple WWDC, and has spoken and led panels at venues including CES and CTIA.

Prior to Rubicon, he was chief competitive officer of PalmSource. He and his team mapped the future of the mobile industry, including products, technology, market, and competitive trends; and worked closely with handset vendors and operators. During his tenure at Palm, Inc., Michael was vice president of product planning.

Prior to joining Palm, he served as vice president of marketing for Softbook Press, a leader in the creation of ebook devices and publishing systems; and director of worldwide marketing for Silicon Graphics’ Windows products division, which produced the company’s first Intel processor-based products.

Michael held a variety of leadership positions at Apple Computer, including director of Mac platform marketing, director of marketing for the Home and Education Division, and director of Market Intelligence. He also founded Century Software, which produced the world’s first downloadable PostScript type fonts, and has worked as a journalist. Michael holds a degree in international relations from UCLA.