Kirsten Hamstra

Kirsten Hamstra
Web Marketing Specialist, SAS Institute Inc

Website | @kirsten

Kirsten joined SAS in December 2008 as a web marketing specialist and focuses on social media marketing for the Publications division. Prior to SAS, Kirsten was with Edelman Public Relations in Chicago and worked with several industry thought leaders within me2revolution (now Edelman Digital) and corporate reputation management. Kirsten has a B.A. in English from Emory University and a M.A.M.C. in Public Relations from the University of Florida. She has worked for several other media companies including CNN, Atlanta Magazine, Atlanta Press Club and John Wiley & Sons Publishing.

Sessions

General
Location: Broadway South (6th Floor)
Sean Gargan (SAS Institute Inc), Kirsten Hamstra (SAS Institute Inc)
Average rating: ***..
(3.82, 11 ratings)
Social media adds a layer of complexity and opportunity to the marketing landscape. We will discuss how to evaluate, integrate, and measure social media within a corporate publishing environment. We’ll share the approach we took to building the foundation upon which our social media strategy is built and explore the realities of integrating social media into the marketing mix. Read more.
  • Ingram Content Group
  • Qualcomm
  • Copia
  • Impelsys Inc.
  • Innodata Isogen, Inc.
  • Adobe
  • Aptara
  • Baker & Taylor
  • Bowker
  • codeMantra
  • Connotate
  • Google
  • HP
  • LibreDigital
  • MagMe
  • Malloy
  • Mark Logic
  • oXygen XML Editor
  • Chuckwalla
  • Foxit Software
  • Jacquette Consulting
  • Jouve North America
  • Lulu
  • Marvell
  • Media Services Group
  • PubServ
  • Safari Books Online
  • Silverchair
  • Virtusales
  • Vitrium Systems
  • Smashwords, Inc.

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