Malle Vallik
Director, Digital Content & Social Media, Harlequin Enterprises Ltd

Website

Malle Vallik is the Director of Digital Content & Social Media for Harlequin Enterprises Ltd. Her current focus is on establishing Harlequin as a leader in digital publishing for women. Her responsibilities include ebooks and downloadable audio. Harlequin leads the publishing industry by publishing its entire frontlist as ebooks as well as offering original editorial in programs like Spice Briefs, Silhouette Nocture Bites and Harlequin Historical Undone, enriched editions and prequels to many NYT bestsellers. Malle also concentrates on building Harlequin’s strong relationship with its consumer via social media like Myspace, Twitter, videos, podcasts, blogs and eHarlequin.com’s flourishing community.

Previous positions include editorial, sales and public relations. Malle is also the author of seven romance novels published under the pseudonym Molly Liholm. She is currently on the board of directors of the International Digital Publishing Forum and the National Association of College Textbook Stores New Media Solutions. She was selected “One of the Top 50 Women in Publishing” by BookBusiness Magazine, 2009.

Sessions

General
Location: O'Neill (4th Floor)
Sarah Wendell (Smart Bitches, Trashy Books LLC), Malle Vallik (Harlequin Enterprises Ltd), Kate Dugan (Sony USA)
Average rating: ****.
(4.50, 2 ratings)
In the summer of 2009, a romance weblog collaborated with Sony and Harlequin LTD to place 30 Sony Readers into the hands of 30 novice ebook readers. Sarah Wendell, from Smart Bitches, Malle Vallik, Director of Digital Content for Harlequin, and Kate S. Dugan, Marketing Manager for the Sony Reader in the US and Canada, will share the key lessons learned from the experience. Read more.
Products & Services
Location: Ziegfeld (4th Floor)
Bob Carlton (Kirkus Reviews), Malle Vallik (Harlequin Enterprises Ltd), Rob Beauchamp (LibreDigital)
To remain relevant, publishers need to embrace new ways to “handsell” books in the digital world and package their content to connect with readers. Join us as we share insights into the success of a digital marketing campaign by Harlequin Enterprises Limited and LibreDigital to promote the book Proof by Seduction by Courtney Milan. Read more.
  • Ingram Content Group
  • Qualcomm
  • Copia
  • Impelsys Inc.
  • Innodata Isogen, Inc.
  • Adobe
  • Aptara
  • Baker & Taylor
  • Bowker
  • codeMantra
  • Connotate
  • Google
  • HP
  • LibreDigital
  • MagMe
  • Malloy
  • Mark Logic
  • oXygen XML Editor
  • Chuckwalla
  • Foxit Software
  • Jacquette Consulting
  • Jouve North America
  • Lulu
  • Marvell
  • Media Services Group
  • PubServ
  • Safari Books Online
  • Silverchair
  • Virtusales
  • Vitrium Systems
  • Smashwords, Inc.

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