Mike Hendrickson
Associate Publisher, O'Reilly Media, Inc.

Mike Hendrickson has held a variety of positions in the publishing industry including, Product Development Manager, Editor, Executive Editor, Editor-in-Chief, and Associate Publisher. Two constants are that he has always enjoyed managing people and being involved with cutting-edge technologies. At O’Reilly, he is the Associate Publisher for the Open Tech eXchange division, where he is working to grow existing print market share while expanding into new online and in person markets.

Sessions

1:30pm Monday, 02/22/2010

Twitter Scorecard for Publishers

Workshop
Location: Odets (4th Floor)

Mike Hendrickson (O'Reilly Media, Inc.)

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This would go through some basic metrics of using Twitter and how Publishers can improve their reach, following or response. Actual publishers will be used as examples of what to do and what not to do. Read more.

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