Marcus Woodburn
VP, Digital Products, Ingram Content Group Inc.

Marcus spent 12 years working as an archaeologist and photographer in the Middle East and South America before he began his career in the information world by microfilming historical documents for UMI/ProQuest. He then became Product Manager for K-12 at ProQuest and, and after four years in the K-12 space moved in to a role as Director of Publisher Relations, working primarily with journal and newspaper publishers.

After ten year with ProQuest he moved to Ingram Digital in 2007 where he was responsible for working with primarily academic and STM publishers that are moving in to the digital space. In this capacity he worked closely with the Coutts, MyiLibrary and Lightning Source teams to maximize the reach of content in the ever-changing digital information world.

In 2010 Marcus took on a new role heading up digital content development, in particular centered on Ingram’s CoreSource digital asset management product.

Sessions

10:45am Tuesday, 02/23/2010

The Ebook Supply Chain: The Case for 3rd Party Digital Logistics

Products & Services
Location: Ziegfeld (4th Floor)

Marcus Woodburn (Ingram Content Group Inc.), Kristi Gillis (Ingram Content Group Inc. )

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For many publishers the addition of a digital distribution model is complex and challenging with as many roadblocks as opportunities. The benefits of reaching new audiences through new distribution channels are weighed against complex jargon-ridden technologies, concerns over rights management, and copyright theft, as well as the logistics and costs associated with a complex digital strategy. Read more.

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