Bob Carlton

Bob Carlton
Vice President, Publisher, Kirkus Reviews

Website | @bobcarlton | Attendee Directory Profile

Bob Carlton has been at the forefront of online information services for 25 years. He was part of the launch team for CourseSmart, the leading e-book company in higher education, which was founded and supported by the five leading publishers. Carlton was also senior vice president for business development at Thomson Learning (now Cengage), where he negotiated strategic relationships with several leading e-Learning companies to distribute the company’s offerings worldwide.

Carlton has also held senior positions with information providers and publishers such as Electronic Data Systems, WetFeet, News Corp, and Harcourt. He holds a bachelor of arts degree in marketing and statistics from Texas A&M University.

Sessions

8:30am Wednesday, 02/24/2010
The Digital Marketing Wave: Handselling in a Networked World
General
 Location: O'Neill (4th Floor)
Bob Carlton (Kirkus Reviews)
Consumers are shifting their book reading habits at a rapid pace - they’re using social networking and websites to discover, recommend and purchase books and reading books on new mobile phones and ereading devices. For publishers to remain relevant, they need to embrace different ways to “handsell” books in the digital world and package their content to reach consumers both online and offline. Read more.
10:35am Wednesday, 02/24/2010
So an Author, a Publisher, and a Reader Walk into a Bar…
Products & Services
 Location: Ziegfeld (4th Floor)
Bob Carlton (Kirkus Reviews), Malle Vallik (Harlequin Enterprises Ltd), Rob Beauchamp (LibreDigital)
To remain relevant, publishers need to embrace new ways to “handsell” books in the digital world and package their content to connect with readers. Join us as we share insights into the success of a digital marketing campaign by Harlequin Enterprises Limited and LibreDigital to promote the book Proof by Seduction by Courtney Milan. Read more.
  • Ingram Content Group
  • Qualcomm
  • Copia
  • Impelsys Inc.
  • Innodata Isogen, Inc.
  • Adobe
  • Aptara
  • Baker & Taylor
  • Bowker
  • codeMantra
  • Connotate
  • Google
  • HP
  • LibreDigital
  • MagMe
  • Malloy
  • Mark Logic
  • oXygen XML Editor
  • Chuckwalla
  • Foxit Software
  • Jacquette Consulting
  • Jouve North America
  • Lulu
  • Marvell
  • Media Services Group
  • PubServ
  • Safari Books Online
  • Silverchair
  • Virtusales
  • Vitrium Systems
  • Smashwords, Inc.

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