Schedule: Workshop sessions
These extended classes give participants hands-on, practical, in-depth guidance in using new technologies that are critical for publishing. Please note: there is an additional fee required to attend workshops at TOC.
Location: Broadway North (6th Floor)
Rana Sobhany (Independent)
Mobile applications represent the next stage of evolution for computing and digital media. Emerging mobile markets will be bigger than the Web we already know, they’ll be worldwide, and they already have thriving built-in payment models. How do you plan and execute a strategy for delivering content to customers in mobile markets?
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Location: Broadway South (6th Floor)
Joshua Tallent (eBook Architects),
Phil Frank (Hendrickson Publishers)
The number of eBook devices and reading applications is growing larger monthly. That can make it difficult to know how to format your eBooks in a way that works well across the board. We will cover the ins and outs of creating good-looking eBooks that work well on all the major platforms, including the Kindle, Sony Reader, Stanza on the iPhone, Adobe Digital Editions, and the Barnes & Noble nook.
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Location: O'Neill (4th Floor)
Christopher Kenneally (Copyright Clearance Center),
Dru Zuretti (Copyright Clearance Center),
Ned May (Outsell)
Copyright in Motion is a 3-hour primer covering all that is important regarding copyright in today’s world of publishing.
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Location: Odets (4th Floor)
Kassia Krozser (Booksquare.com),
Kirk Biglione (Oxford Media Works)
Fact: Every author must have a website. Truth: Not every author has the technical or creative savvy required to achieve this goal.
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Location: Broadway North (6th Floor)
Nilofer Merchant (Rubicon)
It's obvious "business as usual" isn't working. All of us need to create new approaches that will win market share, create lasting value, and drive new profits for our organizations. Unfortunately, the tools for creating business solutions that work haven't changed in more than 20 years -- until now. This session shows you how to help your organization reimagine its future.
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Location: Broadway South (6th Floor)
Adam Witwer (O'Reilly Media, Inc.),
Keith Fahlgren (Threepress Consulting Inc.)
In this time of growing, distributed teams, multiple versions, vendors, and formats, and digital sales, it has never been more important for publishers to actively manage their manuscripts as they move from author to production to post-production phases. This workshop will provide you with a concrete understanding of why digital files should be actively managed.
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Location: O'Neill (4th Floor)
Brian O’Leary (Magellan Media),
Ashley Gordon (Mockingbird Publishing)
Using print-on-demand (POD) technologies, publishers can keep content in digital form, avoiding waste and offering options that lower or avoid inventory expense. This session describes the state of the art in digital printing technology, offers a framework for evaluating when POD makes sense, and provides an interactive opportunity to compare current (conventional) practices against POD.
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Location: Odets (4th Floor)
Mike Hendrickson (O'Reilly Media, Inc.)
This would go through some basic metrics of using Twitter and how Publishers can improve their reach, following or response. Actual publishers will be used as examples of what to do and what not to do.
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Location: Broadway North (6th Floor)
Bill Kasdorf (Apex Content Solutions),
Daniel Pitti (University of Virginia),
Brad Inman (Vook),
Peter B. Kaufman (Intelligent Television)
Publishing isn't just about text and tiffs anymore. This tutorial will help you get a handle on the emerging standards and best practices for rich media: the file formats, metadata, and semantics that enable you to create intelligent images, audio, and video. The speakers will focus on significant, real-world projects in all areas that are paving the way to our rich media future.
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Location: O'Neill (4th Floor)
Cali Bush (O'Reilly Media, Inc.)
The real battleground for "Digital Rights Management" may turn out to be negotiating and managing contracts for selling digital content. Hear lessons learned from dozens of ebook and digital contracts (on both sides of the table).
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Location: Odets (4th Floor)
Hadrien Gardeur (Feedbooks),
Keith Fahlgren (Threepress Consulting Inc.),
Liza Daly (Threepress Consulting Inc.)
Discover an open standard for ebooks distribution on mobile devices.
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Location: Broadway South (6th Floor)
Kat Meyer (Next Chapter Communications),
Jesse McDougall (Catalyst Webworks)
In spite of claims to the opposite by many gurus, experts and mavens--social media is not a get-customers-quick scheme. It is, however, a fantastic opportunity to slowly and consistently build meaningful relationships with readers, engage directly with publishing's movers and shakers, and participate in an active and passionate community of book lovers.
Read more.
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