"This conference really is the bleeding edge of the industry. We’re smarter just for having been in the building." Stephen Solomon, Eleven Learning

"A conference that’s a sort of brainiac party at the intersection of publishing and digital innovation." Sarah Wendell, Smart Bitches, Trashy Books

"Sold out once again, the TOC's blend of highly technical workshops, business case studies and more conversational panels focused on the new digital publishing paradigm—conducted by a range of digital professionals (and digital superstars)—just seems to work." Calvin Reid, Publisher's Weekly

"Arguably the world's most important event for publishing innovation." BOOK SA – News

"...it was well worth it. I love Tools of Change in Publishing because it is, most of the time, a very appealing balance between theoretical, creative thinking and direct, practical application. It’s a full-brain conference." Sarah Wendell, Smart Bitches, Trashy Books

"All in all, I loved TOC 2010. I signed up for next year before I left the conference center." Debbie Stier, HarperStudio

"A good conference challenges you to stretch your thinking, and on this count the O'Reilly conferences I've attended (TOC, Web 2.0 Summit, Web 2.0 Expo) have never disappointed." Mark Coker, Smashwords

"The conference's mission is to help those who create content — whether books, newspapers, or magazine publishers — embrace the new technologies of this fast-changing industry. It's no surprise — the conference sold out." Rhonda Abrams, USA Today

"...the show's combination of accessible brainy competence and visionary, science fiction-like projections just seems to pack them in." Calvin Reid, Publishers Weekly

"With more attendees than last year, TOC honed in on the pulse of web publishing, beating steadily and heartily, as ever." Marisa Peacock, CMS Wire

"What a great conference. TOC was the perfect mix of big picture and focused tech. Thanks for an inspiring three days." —DC Denison, The Boston Globe

"The O'Reilly #TOC conference is great. If you want to discuss business-as-usual, go to another conference. This one is about the future!" Michael Hyatt on Twitter, President & CEO of Thomas Nelson

"I continue to believe that there's no better place than TOC for publishers to make sense of the changing face of the industry." Kirk Biglione, kirkbiglione.com

"Significantly, within the book world, O'Reilly is known as a technological leader." David Rothman, TeleRead

"With all the bad news permeating the publishing world, it will be a welcome change to be immersed in the technology and the vision of people focused on future of publishing." Mike Rankin, Publicious.net

"I love everything O'Reilly does (I was just reminiscing about one of their early books) and will be attending most of Tools of Change…It's a big agenda, the timing is right, and I will certainly be filing a report or two from this conference." Levi Asher, Literary Kicks

"TOC has quickly become the leading conference on publishing technology; it has filled the hole left by the demise of the lamented Seybold conferences." Bill Rosenblatt, Copyright and Technology

"While the economy is bad and companies everywhere are looking to cut expenses, TOC is one of those events that's just too important for publishers to miss." Kirk Biglione, MediaLoper

"The quality of the presentations was excellent—I can't remember the last time I went to an event where the standard was so consistently high." —George Walkley, Life as a beta geek

"What impressed me the most about this conference was the clear sense of purpose...and the strong point of view..." David Stack, Digital Media

Venue, Hotel & Travel

Reservations | International Attendees | Travel Discounts

TOC 2011 will take place at the Sheraton New York Hotel & Towers.

Sheraton New York Hotel & Towers (map)
811 7th Avenue at 53rd Street
New York, NY 10019

Hotel Reservations at the Sheraton

The Sheraton New York is now sold out.

Additional Hotel Rooms

We have secured additional hotel rooms at the Sheraton Manhattan, located across the street from the Sheraton New York.

Room Rate: $199.00 per night plus any applicable taxes.

Make a reservation online

International Attendees

Please visit travel.state.gov for important information about international travel to the United States.

Travel Discounts

Rental Car Discounts

If you need a rental car while in New York, you may go to the Hertz Interactive Reservation System to receive the special O'Reilly discount on rental cars for the conference. Or call Hertz Reservations at (800) 654-3131 and mention code #01XY0036.

United Airline Discount

Purchase your ticket online with United and receive a 5% discount off the lowest applicable fares. Use promotion code 564MN (case sensitive) for the discount, and there are no fees for booking online. To check schedules and to take advantage of this offer, please visit, united.com.

Or, you can call United Meetings Desk at (800) 521-4041 and you can speak with a live meeting planning agent. Or, visit a local Travel Agent and simply provide them with the promo code 564MN.

See and Do

For a listing of the most-up-to-date happenings in New York City, please visit these websites:

O'Reilly Media, Inc. assumes no responsibility or liability for the facilities or services provided by the vendors and suppliers. Anyone attending this conference releases O'Reilly from any and all claims that may arise out of attending at this conference.

  • Ingram Content Group
  • Qualcomm
  • codeMantra
  • COPIA
  • Impelsys Inc.
  • Aptara
  • Bowker
  • Connotate
  • HP
  • Jouve North America
  • LibreDigital
  • Malloy
  • MarkLogic
  • Random House, Inc.
  • SPi Global
  • Sterling Commerce
  • Baker & Taylor
  • The BookMasters Group
  • Constellation
  • Jacquette Consulting
  • Mashery
  • Silverchair
  • Wolfram
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Download the TOC Sponsor/Exhibitor Prospectus (PDF)

View a complete list of TOC contacts

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