"This conference really is the bleeding edge of the industry. We’re smarter just for having been in the building." Stephen Solomon, Eleven Learning

"A conference that’s a sort of brainiac party at the intersection of publishing and digital innovation." Sarah Wendell, Smart Bitches, Trashy Books

"Sold out once again, the TOC's blend of highly technical workshops, business case studies and more conversational panels focused on the new digital publishing paradigm—conducted by a range of digital professionals (and digital superstars)—just seems to work." Calvin Reid, Publisher's Weekly

"Arguably the world's most important event for publishing innovation." BOOK SA – News

"...it was well worth it. I love Tools of Change in Publishing because it is, most of the time, a very appealing balance between theoretical, creative thinking and direct, practical application. It’s a full-brain conference." Sarah Wendell, Smart Bitches, Trashy Books

"All in all, I loved TOC 2010. I signed up for next year before I left the conference center." Debbie Stier, HarperStudio

"A good conference challenges you to stretch your thinking, and on this count the O'Reilly conferences I've attended (TOC, Web 2.0 Summit, Web 2.0 Expo) have never disappointed." Mark Coker, Smashwords

"The conference's mission is to help those who create content — whether books, newspapers, or magazine publishers — embrace the new technologies of this fast-changing industry. It's no surprise — the conference sold out." Rhonda Abrams, USA Today

"...the show's combination of accessible brainy competence and visionary, science fiction-like projections just seems to pack them in." Calvin Reid, Publishers Weekly

"With more attendees than last year, TOC honed in on the pulse of web publishing, beating steadily and heartily, as ever." Marisa Peacock, CMS Wire

"What a great conference. TOC was the perfect mix of big picture and focused tech. Thanks for an inspiring three days." —DC Denison, The Boston Globe

"The O'Reilly #TOC conference is great. If you want to discuss business-as-usual, go to another conference. This one is about the future!" Michael Hyatt on Twitter, President & CEO of Thomas Nelson

"I continue to believe that there's no better place than TOC for publishers to make sense of the changing face of the industry." Kirk Biglione, kirkbiglione.com

"Significantly, within the book world, O'Reilly is known as a technological leader." David Rothman, TeleRead

"With all the bad news permeating the publishing world, it will be a welcome change to be immersed in the technology and the vision of people focused on future of publishing." Mike Rankin, Publicious.net

"I love everything O'Reilly does (I was just reminiscing about one of their early books) and will be attending most of Tools of Change…It's a big agenda, the timing is right, and I will certainly be filing a report or two from this conference." Levi Asher, Literary Kicks

"TOC has quickly become the leading conference on publishing technology; it has filled the hole left by the demise of the lamented Seybold conferences." Bill Rosenblatt, Copyright and Technology

"While the economy is bad and companies everywhere are looking to cut expenses, TOC is one of those events that's just too important for publishers to miss." Kirk Biglione, MediaLoper

"The quality of the presentations was excellent—I can't remember the last time I went to an event where the standard was so consistently high." —George Walkley, Life as a beta geek

"What impressed me the most about this conference was the clear sense of purpose...and the strong point of view..." David Stack, Digital Media

TOC 2011 Onsite Information

We're looking forward to another great TOC Conference. Below is information to help you get the most out of your time at TOC.

New Conference Location for 2011

Sheraton New York Hotel & Towers (map)
811 7th Avenue at 53rd Street
New York, NY  10019
(800) 843-4898

sheratonnewyork.com

The TOC Conference will take place on the following floors:

  • 2nd Floor - Registration, Sessions, Workshops, Keynotes, and Exhibit Hall
  • 3rd Floor - Workshops and Sessions

Registration / Check-in Hours

Stop by TOC Registration to pick up your badge, event guide, and other materials. Registration is located on the 2nd floor of the Sheraton in the foyer area.

Registration Hours:

  • Monday: 7:30am - 5:00pm
  • Tuesday: 7:30am - 6:00pm
  • Wednesday: 8:00am - 6:00pm

Speaker Lounge / Check-in Hours

Please stop by the Speaker Lounge to collect your badge, conference materials, and to check in with Shirley Bailes, Speaker Manager. The Speaker Lounge is located in Carnegie East on the 3rd floor.

Speaker Lounge Hours:

  • Monday: 7:30am - 5:00pm
  • Tuesday: 7:30am - 6:00pm
  • Wednesday: 8:00am - 6:00pm

First Time at TOC? Check Out These First Timer Tips

If this will be your first TOC Conference, we have a few ways to help you get the most out of your time at TOC.

Set Up Your Personal Schedule

Create your own TOC agenda using the personal scheduler function on the TOC website. Mark the sessions, workshops, keynotes, and events you want to attend by clicking the calendar icon next to each listing. Then click on "Personal Schedule" link in the Schedule View page to generate your own customized schedule.

Printed versions of the daily schedule will also be available throughout the conference area.

Wireless Internet Access

Wireless connectivity to the Internet will be available throughout the conference areas on the 2nd and 3rd floors of the Sheraton. Internet access in your hotel room is available through the hotel for an additional fee.

Online Attendee Directory

Would you like to connect with other conference participants before, during and after the event? Join the online Attendee Directory, which allows you to have a public profile, communicate with other attendees, and manage your contacts. You will need to make sure you are opted-in to the Attendee Directory in order to begin using it.

Once you start participating you'll be able to:

  • Set up your personal profile and post a photo of yourself
  • Create a list of people you want to meet
  • Direct message other TOC attendees
  • Integrate your Twitter account and share your tweets with others

Rate the Workshops and Sessions You Attend

Rate the sessions, workshops, and keynotes you attend on toccon.com by going to any session description page and clicking on the set of stars in the upper right hand corner. You can also leave comments at the bottom of the description page. Please keep in mind that your comments will be public. Only registered attendees may rate sessions, so if you aren't already logged in, you'll be asked to do so. Your username/email and password are the same ones you used to register for TOC.

Speaker Slides, Video, and Live Streaming

All the TOC keynotes will be streamed live on toccon.com and then made available as videos after the conference ends. We'll also be posting speaker slides as they give them to us. Look for the links on toccon.com shortly after the conference begins.

Twitter

Make sure you are following us on Twitter (@toc) to get the most up-to-the-minute information while at TOC. If you are tweeting during the conference, please use #toccon when mentioning the conference.

Tags

If you are posting blogs, photos, or tweeting while you're at TOC, tag them with "toccon". If you're tweeting, don't forget the hashtags.

Exhibit Hall Hours

Make sure to visit the sponsors and exhibitors in the Exhibit Hall, located in the Empire Ballroom & Lenox Ballroom on the 2nd floor.

Exhibit Hall Hours:

Tuesday, February 15
7:45am - 4:00pm
6:00pm - 7:00pm (Exhibit Hall Reception)

Wednesday, February 16
7:45am - 4:00pm

Evening Events

With over 1200 publishing professionals together under one roof, the networking opportunities at TOC are plentiful. We've lined up several fun events to get you mingling and connecting with one another. See the list of evening events.

Margaret Atwood Book Signing

TOC Keynote speaker Margaret Atwood will be signing copies of her books, "Year of the Flood" and “Oryx and Crake” at the O'Reilly booth in the Innovators Pavilion right after her keynote on Tuesday, February 15 at 10:15am.

Questions / Feedback

If you have a question about TOC or feedback you want to share, let us know:

  • DM or @toc us on Twitter
  • Stop by customer service desk in Registration on the 2nd floor
  • Send us an email at conf-admin@oreilly.com
  • Ingram Content Group
  • Qualcomm
  • codeMantra
  • COPIA
  • Impelsys Inc.
  • Aptara
  • Bowker
  • Connotate
  • HP
  • Jouve North America
  • LibreDigital
  • Malloy
  • MarkLogic
  • Random House, Inc.
  • SPi Global
  • Sterling Commerce
  • Baker & Taylor
  • The BookMasters Group
  • Constellation
  • Jacquette Consulting
  • Mashery
  • Silverchair
  • Wolfram
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Download the TOC Sponsor/Exhibitor Prospectus (PDF)

View a complete list of TOC contacts

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