Going Digital: Launching a Digital-First Business from within a Traditional Publisher

Angela James (Carina Press), Jenny Bullough (Harlequin Enterprises Limited)
Workshop New York East
Please note: to attend, your registration must include Workshops.
Average rating: ***..
(3.60, 5 ratings)

Through case studies detailing the successes and learnings from multiple digital business launches, two Harlequin digital team members will share the challenges met, solutions found and efficiencies utilized in the creation of their digital-first initiatives, as well as practical advice and answers for publishers interested in entering the digital-first market.

  • Decisions you have to make
  • Challenges you may face
  • Systems you’ll need to adapt
  • Processes by which you transition
  • Efficiencies you can find
  • What challenges are we still facing?

The session features Angela James of digital publisher Carina Press, an industry veteran who also worked at digital publishers Samhain Publishing and Ellora’s Cave, and Jenny Bullough of Harlequin and Carina Press, who has been on the forefront of Harlequin’s digital initiatives since 2000.

Photo of Angela James

Angela James

Carina Press

Executive editor of Carina Press, Harlequin’s digital-only press, and veteran of the digital publishing industry, Angela James is a well-known advocate for digital publishing. James has enjoyed a long and varied publishing career that has included ownership of an independent editorial services business, work as a copy editor for electronic book and small press publisher, Ellora’s Cave, and executive editor for Samhain Publishing. James frequently travels to regional, national and international writing conferences to meet with authors and readers, and present workshops on digital publishing for both authors and readers of all genres of fiction.

Photo of Jenny Bullough

Jenny Bullough

Harlequin Enterprises Limited

As the Manager of Digital Content for the Internet & Digital Team at Harlequin Enterprises, Jenny brings new digital initiatives to fruition while maintaining production workflows for the current digital businesses.

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Comments

Picture of Kassia Krozser
Kassia Krozser
02/18/2011 11:47pm EST

Very specific, very detailed, very frank. Well done.

  • Ingram Content Group
  • Qualcomm
  • codeMantra
  • COPIA
  • Impelsys Inc.
  • Aptara
  • Bowker
  • Connotate
  • HP
  • Jouve North America
  • LibreDigital
  • Malloy
  • MarkLogic
  • Random House, Inc.
  • SPi Global
  • Sterling Commerce
  • Baker & Taylor
  • The BookMasters Group
  • Constellation
  • Jacquette Consulting
  • Mashery
  • Silverchair
  • Wolfram
  • Smashwords, Inc.

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