Since the launch of the Kindle, publishers across all segments of the industry have mobilized and digitized their content with a focus on “vanilla”, text only, black & white content for e-Ink display on dedicated eReaders. However, with the form factor rapidly changing to touch-screen, color iPads and newer tablets or reading devices to serve multiple purposes for a consumer, publishers can launch illustrated, layout-intensive titles as eBooks with complicated charts, high resolution photographs and consider the incorporation of rich media be it educational textbook, gardening primer, cookbook, interior design book or travel guide. That said, publishers around the world are now tasked with clearing the rights for choice backlist, especially the images which can even include cover or font selection. Many parties have a vested interest in successfully digitizing and monetizing such content including individual artist or massive image bank, publisher, agent, retailer, and ultimately end consumer. In this lively session, we will include successful examples, challenging instances in process, and action steps publishers can take so that digital possibilities for their content do not lie dormant.
Andrew Malkin is Director, Business Development at Innodata with a focus on large trade houses domestically and abroad. He also plays a role at thought leadership when it comes to speaking or presenting on topics at panels/conference. Prior to joining Innodata, he was Vice President, Book Content, responsible for overseeing business development and digital strategy for Zinio’s book-publisher content initiatives. This role included identifying and collaborating with specialty and general trade and professional publishers globally on the aggregation, distribution and marketing of their traditional, illustrated and enhanced content. Partner publishers and aggregators included Houghton Mifflin Harcourt, Perseus/Constellation, Chronicle Books, Sourcebooks, F+W Media, Sterling, Random House, among others. Over the past twenty years, he has held a range of senior marketing and sales functions for market leaders such as HarperCollins, Random House and Ingram.
During his publishing career, Malkin has managed businesses as large as $125 million annual sales. In that time, he ran eBay’s books category, grew Ingram Book Group’s international sales and, later, was hired by the CEO of Time Warner Book Group in a new, integrated marketing role as Brand Manager, Franchise Authors, working principally on the James Patterson and Rich Dad, Poor Dad brands. He was Vice President, Trade Book Sales, at Rodale with responsibilities of digital, international, domestic, special sales, retail video and rights. He was instrumental in the trade success of major bestselling series Eat This, Not That!, The South Beach Diet and The Flat Belly Diet!. Malkin also speaks frequently on digital issues related to book publishing, including O’Reilly’s Tools of Change for Publishing Conference, Mediabistro, Publishing Business Conference, PubWest and Digital Book World.
Malkin holds a B.A. in English from The University of Vermont and an M.B.A. in Marketing, Strategy and Organizational Behavior from Northwestern/Kellogg School of Management. While in business school, he co-wrote several case studies with digital-marketing thought leader, Professor Mohan Sawhney, now published through Harvard Business Publishing. He is Chair of the NY Regional Board for The University of Vermont and heads up Kellogg’s Alumni Club of Connecticut/Westchester County.
David Laidler is a business innovator, manager and leader in the photographic industry with postings both in USA and Europe spanning a 20 year plus career. He is currently in start up phase of a new company he is launching. Works Artists will be focusing on building the careers of a group of photographers and other visual artists interested in diversifying their photographic skills into video and other new media opportunities both for editorial and commercial applications. Most recently he launched and ran Select, the NYC based photographer representation agency affiliated with Aurora Photos for over three years. Driving commercial and publishing opportunities for a boutique roster of commercial and editorial photographers, in advertising, magazine, gallery, book publishing, fine art and new media arenas.
Former director of Getty Images’ North American assignment division, Orchard Represents, he was instrumental in the exciting growth of this start up within the stock giant. Before that he ran the editorial news team at Corbis for four years after being acquired during the purchase of Sygma Photo News in 1999 as the senior news editor. He has also been called as an expert witness in Federal court to give testimony on image valuation in the changing media landscape. He conducts regular portfolio reviews, judges photographic competitions and enjoys mentoring emerging talent.
Kirsty Melville is President and Publisher of the Book Division of Andrews McMeel Publishing, a company that has helped define American popular culture by giving voice to the storytellers of our age. Along with its sister divisions, Universal Uclick and AMUSE, this quiet Kansas City company has discovered, nurtured, and distributed some of the most noteworthy creative talents of our time through a variety of comic features, books, calendars, and gift items. Under Melville’s leadership, AMP has initiated a cookbook program that has met with great success and several humor titles have gone on to become New York Times bestsellers. Responsible for digital publishing initiatives, she has pursued a digital strategy that strives to find a meeting point between the digital world and the tactile, three dimensional experience provided by illustrated books.
For biographical information, please visit www.thompsonhine.com.
Sarah Williams, Executive Director, Business Development, has worked in many channels during her 13 years at Chronicle Books: Special Markets, Subsidiary Rights, International Sales, and most recently Business Development. In her current role, Sarah is responsible for Digital Distribution, Custom Publishing and Creative Services, Premium Sales, the Chronicle Books Web Site, Corporate/Consumer Events, Display Marketing, Licensing Rights, and all Retail operations. Prior to Chronicle Books, Sarah worked at Random House, Mary Anne Thompson Associates, Doubleday, and James & James (UK).
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