Metadata serves multiple purposes for publishers, including supply chain information, marketing and merchandising, and rights expression. Publishers already know that metadata matters, and this workshop will update you on recent changes to existing standards like ONIX as well as brief you on emerging standards like OPDS. You’ll also learn practical steps for establishing definitive but flexible sources for metadata, including how to bring stakeholders together from across functional areas to manage internal policies and procedures. The workshop will also present case studies and examples of interesting ways publishers, developers, organizations and companies are exploiting their metadata.
Laura Dawson is Product Manager for Identifiers at Bowker. She never shuts up about identifiers, metadata, and book discovery.
Adam Witwer oversees the Publishing Services division at O’Reilly Media. He manages print, ebook/digital development, video production, and manufacturing.
Adam managed the O’Reilly production department’s transition to an XML-based workflow. In the process, he became an expert in the challenges of publishing to multiple sources and formats from a single source. He now focuses on ebook development at O’Reilly and thinking about the next generation of books.
Michael Zuberbier is a program manager at Microsoft, responsible for New Product Development for Microsoft Press.
In a previous life (the 1990’s), he owned a used-book store in Seattle and in an alternate universe he still does.
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