Most publishers have well-work P&Ls, budgets, and other financial tools for planning future products and analyzing current ones. But direct sales, agency pricing, POD, changing royalties, app stores, and currency exchange rates are just a few of the variables that need to be added or modified to get a realistic financial picture of digital product performance. Learn how to assess and update financial models for a digital and mobile era.
As Chief Financial Officer and Assistant Director of Harvard University Press, Timothy Doyle is responsible for the Press’s financial planning and IT strategy, as well as book distribution through TriLiteral, a joint venture with Yale and MIT. After receiving a Bachelor of Science degree from Boston College, Tim served as an officer in the United States Army in both active and reserve capacities for over ten years and earned an Executive MBA from Suffolk University. His publishing experience includes a decade of manufacturing and logistics management at Quad Graphics (formerly Rand McNally) and Thomson Reuters. He also led several large operations groups with Fidelity Investments and held the position of Chief Operating Officer at Pinnacle Financial Group.
Lorena Jones is a publishing director at Chronicle Books, where she spearheads the development and production of the company’s new digital products and directs the food and drink publishing. Prior to joining Chronicle in 2009, she worked for Ten Speed Press from 1994-2008, where she acquired and edited primarily cookbooks and was the publisher from 2004-2008.
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