In this talk Ben will go over a series of (surprising) observations backed by comprehensive data from the U.S. iTunes app store. He will present statistics and metrics that will help app sellers, marketers, and developers, understand recent dynamics in the U.S. app store. Along the way we’ll uncover clues and strategies for boosting app downloads. To the extent that many other app stores share features similar to the iPhone, patterns and strategies presented should be relevant in other app ecosystems.
Ben Lorica is the chief data scientist and director of content strategy for data at O’Reilly Media. He has applied business intelligence, data mining, machine learning, and statistical analysis in a variety of settings, including direct marketing, consumer and market research, targeted advertising, text mining, and financial engineering. His background includes stints with an investment management company, Internet startups, and financial services.
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