The Art and Business of Transmedia Storytelling

Moderated by:
Jeremy Bornstein (Subutai Corporation)
Panelists:
Flint Dille (Ground Zero Productions), Jeff Gomez (Starlight Runner Entertainment)
General New York East
Average rating: ***..
(3.29, 7 ratings)

Storytelling is at least as old as humanity. The forms and accoutrements change through the ages: cave paintings, campfires, amphitheaters, novels, games, movies… The structures of a basic narrative don’t change, though. Right? Well, what if they do? How much is the experience of narrative a function of delivery technology and the relationship of the audience with the work, and each other? How can publishers of commercial entertainment adjust to a world in which the audience owns and controls your property, and your IP isn’t stories, characters, and settings, but a mythology (and toys and lunchboxes….)

In this panel, which boasts some of the world’s transmedia luminaries, we’ll explore what’s happening—and what could happen—with the business and art of transmedia.

Photo of Jeremy Bornstein

Jeremy Bornstein

Subutai Corporation

Jeremy founded Subutai Corporation with authors Neal Stephenson and Greg Bear in order to exploit the hell out of the transition to socially-enabled transmedia entertainment in a world where traditional publishing models are faltering.

Prior to Subutai, Jeremy served as founder or in executive capacities at: Smith & Tinker (connected toys), Atom Entertainment (casual games & films), Perpetual Entertainment (MMO infrastructure), and Xigo (real-time information extraction). Before that, he was a senior scientist at Apple where he was responsible for seminal research in the fields of collaborative filtering and information retrieval.

Jeremy holds nine patents and a second degree black belt in aikido. He graduated from Brown University with a bachelor’s degree in cognitive science. His favorite weapon is the longsword, but he also enjoys training with the poleaxe when the chandeliers are moved out of the way or have already been broken.

Photo of Flint Dille

Flint Dille

Ground Zero Productions

Flint Dille is the living embodiment of what is now called Transmedia. His career started by turning toys into TV Shows with G1 Transformers, G.I. Joe, Inhumanoids and Visionaries. He has designed games with Gary Gygax and written movies for Steven Spielberg. Written the Agent 13 novels, which are now in development as movies. Has twice sold game design documents as feature films (Venom: Dimension 2006) and Agent In Place (Lionsgate 2010). He created the ‘Comics Module’ for TSR, which was a comic book that contained both roleplaying and tabletop gaming content way before Transmedia was fashionable. Directed the Interactive Movie Terror T.R.A.X., Track of the Vampyre which became a television pilot for Fox as well as Dragonstrike, one of the first hybrid film projects.

Flint has also become a Transmedia object himself. His friend, Frank Miller immortalized him as Dillios (a Spartan-ization of Dille), the narrator in 300. Gary Gygax created a Barbarian named ‘Chert’ (in geology a low grade of flint), based on Flint. And nobody knows whether Flint from G.I. Joe was created after Flint, but Mr. Dille certainly did everything in his power to elevate the Warrant Officer’s career.

Flint has twice won ‘Game Script of the Year’ (Riddick: Escape from Butcher Bay (with JZP) and Dead to Rights and was nominated for awards in 2010 for Ghostbusters and Dark Athena. He has worked on numerous crown jewel franchises including Transformers (writer on Transformers: The Movie), G.I. Joe, James Bond, Mission: Impossible, Tiny Toons, Batman: Rise of Sin Tsu (in Guiness Book of Videogame Records for having created the first Batman villain outside of the comics) and also adapted as a novel (read it and see if you think it influenced Batman Begins), Superman, Dungeons & Dragons, American Tail, Teen Titans, Scooby-Doo Unmasked is alwo being adapted as a direct to DVD video. Some of this might come about genetically as Flint is the grandson of the originator of Buck Rogers.

Photo of Jeff Gomez

Jeff Gomez

Starlight Runner Entertainment

Jeff Gomez, CEO of Starlight Runner Entertainment, is a pioneer of transmedia storytelling and a leading expert at developing entertainment properties and premium brands into highly successful transmedia franchises. As a creative consultant to Fortune 500 companies, he contributes strategic planning and production for the cross-platform implementation of content. Jeff also extends niche properties such as toys, animation or videogame titles across multiple touchpoints, which generate multiple revenue streams. He has gone on to work with such franchises as Pirates of the Caribbean, Fairies, Prince of Persia and Tron for The Walt Disney Company, James Cameron’s Avatar for 20th Century Fox, Halo for Microsoft, Happiness Factory for The Coca-Cola Company, and most recently Transformers for Hasbro. Jeff is a board member of the Producers Guild of America East, and sits on the advisory board of the PGA New Media Council. Jeff and company Starlight Runner have recently been featured in Forbes, BusinessWeek, Variety and the WallStreet Journal.

  • Ingram Content Group
  • Qualcomm
  • codeMantra
  • COPIA
  • Impelsys Inc.
  • Aptara
  • Bowker
  • Connotate
  • HP
  • Jouve North America
  • LibreDigital
  • Malloy
  • MarkLogic
  • Random House, Inc.
  • SPi Global
  • Sterling Commerce
  • Baker & Taylor
  • The BookMasters Group
  • Constellation
  • Jacquette Consulting
  • Mashery
  • Silverchair
  • Wolfram
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

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