As publishers take greater advantage of the digital economy, new opportunities arise to sell through a wide array of global e-retailers. To take advantage of these revenue growth opportunities, publishers should embrace several improvements in how they manage their growing base of e-retailers.
This presentation will investigate the next-generation digital sales transaction-processing infrastructure required for publishers to grow digital sales, as well as save time and resources for growing new sales channels. Specifically, we will look at how the processing of digital sales processing can be optimized, including:
This session is sponsored by Sterling Commerce
Russell Longo, Senior Account Executive in IBM’s Industry Solution team, has worked the past 12 years helping companies across different industries develop strategies to address their business intelligence and B2B communications needs. As part of Sterling Commerce’s Media and Entertainment industry team, Russell directed his efforts toward the specific B2B and visibility issues of the emerging digital sales channel for IBM’s publishing industry customers.
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