In a publishing world so full of choices, it can be a daunting task to find the exact item one is looking for or, depending on one’s role, to help others find what they need. We frequently hear questions like, “Is this the correct edition of the book I want to buy?” “Is this the author I’m looking for or somebody else by that same name?” “What other formats are there for this particular work?” “What can I do to improve discovery of my title?”
Over the years, a number of identifiers have been created to help us navigate through this ever expanding universe of options and choices so that we can find, purchase and track as needed. Bowker’s Identifier Services provides bibliographic asset identification, title management, and marketing solutions designed to maximize reader discoverability and acquisition of books and information. From the assignment of ISBNs, DOIs and ISTCs to social network marketing and search engine optimization, connecting your content with the customers that want to experience it most is the promise we keep as your discovery partner. This session’s goal is to give you an overview of both current and emerging identifiers in our industry and to provide information on best practices in their application.
Bowker’s latest MyIdentifiers.com version was released this past January 4th. Stop by for a demo of the new site and to get additional information on our suite of services and products.
This session is sponsored by Bowker
Beat Barblan serves as Director of Identifier Services at Bowker. He is responsible for such identifier asset management and discoverability solutions as ISBN, ISTC, ISNI and DOI. These solutions are renowned for their ability to standardize works across the book industry and content services supply chain, benefitting publishers, self publishers, authors, and other book industry professionals. Bowker is an affiliated business of ProQuest.
Mr. Barblan joined Bowker in 2007 as Product Manager for the company’s Supply Chain business, overseeing new development and maintenance for Pubnet and PubEasy, the publishing industry’s premier electronic ordering tools. Prior to joining Bowker, Mr. Barblan was Sr. Product Manager at Wolters Kluwer / Ovid where he helped launch the OvidSP platform.
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