The requirements of content conversion projects have changed rapidly as publishers look at multiple customer segments, distribution channels and business models. Multiple input/output formats need to be supported, in a shorter time, and with smaller budgets. How can publishers and conversion partners collaborate to maximize ROI?
This session attempts to look at the evolution of the content conversion process to support changing needs, identifies key variables that impact the scoping of large conversion projects, and shares case studies on successful partnerships.
This session is sponsored by SPi Global
Gregg is responsible for developing and driving all sales-related initiatives. He brings with him over 30 years of experience in sales and marketing, operations, business development, strategic account development and management, and resource management. His leadership has generated significant growth in corporate revenue from new and existing customers and strong management performance.
Gregg acquired a Bachelor of Arts degree in Communication Arts with a Minor in Economics from Allegheny College and a Graduate Certificate in Direct Marketing from Merrimack College in the US.
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