Publishers eager to capitalize on the ever-expanding market for eBooks, should have, at least, some understanding of what to expect when converting their print publications to digital. The conversion process isn’t always as simple selecting the ePub export tab in Adobe’s CS5 application. Most importantly, if you are going to engage an overseas (often Indian) conversion service provider, there are some steps you can take to set up a smooth and successful workflow.
codeMantra LLC is one of the industry’s leading publishing software and service providers. In this session Walter Walker, head of the company’s Publishing Services division provides an overview of best practices in dealing with an overseas BPO. For the production manager, or newly appointed digital publisher, looking for ways to streamline the process; reduce re-work and better understand how to get the most for his or her conversion $ this will be an invaluable session.
This session is sponsored by codeMantra LLC
Walter heads up codeMantra’s Publishing Services Division. He has more than 18 years of commercial publishing experience, having held VP Sales & Marketing positions at Simon & Schuster, Inc. and marketing and public relations positions with Bantam Doubleday Dell and McClelland & Stewart (both now part of Random House). Walter started his career in digital publishing in 2000, with a progressive and optimistic start-up offering Digital Rights Management solutions. He then ventured into industrial publishing, where he marketed and sold high-end dynamic enterprise publishing (DEP) solutions for Advent 3B2, Arbortext and PTC Inc. Walter’s extensive understanding of publishing processes and the expanding market for digital content supports a practical assessment of where, and how, XML technologies can best be applied.
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