More than 80 tablet devices are expected to hit the markets this year. New markets are going to open up that will allow additional channels to monetize content. Publishers will need to be ready to address these new market opportunities by figuring out customer needs, product offering, pricing strategy, content formats, delivery options, development and marketing strategies. This presentation focuses on what you need to get in place, before starting out with apps for devices.
This session is sponsored by Impelsys
Ulhas Anand has been involved in visualizing strategic e-publishing products and workflows for major publishers at Impelsys, and currently heads product strategy and management. He has been innovating and shaping media solutions for more than a decade, in products related to digital content delivery for web platforms, mobile devices, desktops, gaming consoles, set-top boxes, and kiosks. He is an expert in social media marketing strategies, and has successfully developed online media marketing programs for publishers. He is a voracious reader, a naturalist and actively drives a nature club movement for schools in his spare time.
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