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TOC 2011 Schedule: Full Listing
Below are the confirmed and scheduled talks at TOC 2011 (schedule subject to change).
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Create your own TOC schedule using the personal scheduler function. Mark the tutorials, sessions, keynotes, and events you want to attend by clicking on the calendar icon ![[calendar icon]](/images/personal-schedule-icon.png){kind=icon}
next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.
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Monday, 02/14/2011
8:00am
Metropolitan West
Coffee
(1h)
9:00am
The iPad and its emerging entourage of Android tablets have introduced a new style of computing, confronting designers with new challenges. Explore practical techniques and eye-opening gotchas of tablet interface design, all grounded in the ergonomics, context, psychology, and nascent culture of these new devices.
Read more.
Moderated by:
Bill Kasdorf (Apex Content Solutions)Panelists:
Mark Bide (EDItEUR),
George Kerscher (Daisy Consortium),
Norman Walsh (MarkLogic Corporation )
We're in the midst of a major standards transition. Many key standards- ePUB for eBooks, PRISM/nextPub for publications, ONIX for metadata, DAISY for accessibility, MathML -have had, or are about to have, significant updates. Archival models are evolving too: e.g., DocBook Publishers Schema, TEI Tite, NLM becoming JATS. This workshop will help you make the most of the changing standards landscape.
Read more.
Dru Zuretti (Copyright Clearance Center),
Skott Klebe (Copyright Clearance Center)
What’s the most important thing you need to launch a new publishing initiative? It’s all about rights.
Read more.
SOLD OUT
Joshua Tallent (eBook Architects)
Finished exporting your ePub from InDesign? Getting weird errors from ePubCheck? Not sure how to make that dropcap look good? This workshop will provide you with the information and tools you need to make your ePub files work properly, look great, and get accepted by all of the major retailers.
Read more.
1:30pm
Timothy Doyle (Harvard University Press),
Lorena Jones (Chronicle Books)
Most publishers have well-work P&Ls, budgets, and other financial
tools for planning future products and analyzing current ones. But
direct sales, agency pricing, POD, changing royalties, app stores, and
currency exchange rates are just a few of the variables that need to
be added or modified to get a realistic financial picture of digital
product performance.
Read more.
Laura Dawson (Firebrand Technologies),
Adam Witwer (O'Reilly Media, Inc.),
Michael Zuberbier (Microsoft Press)
Metadata serves multiple purposes for publishers, including supply
chain information, marketing and merchandising, and rights expression.
Publishers already know that metadata matters, and this workshop will
update you on recent changes to existing standards like ONIX as well
as brief you on emerging standards like OPDS.
Read more.
Allen Noren (O'Reilly Media, Inc.)
Are you considering going direct, or improving the direct channel you already have? Going direct provides you with a valuable connection to your customers, allows you to innovate and experiment quickly, and it can be very profitable. But there is much to consider before you begin. What's the business case? Will your customers care, and what's your differentiating feature?
Read more.
Rebecca Goldthwaite (Cengage Learning),
Jack Mitchell (PreMediaGlobal)
When looking for potential cost savings, most publishers have moved [or are moving] to offshore models for the production of both print and digital products. These initiatives are not always successful and can lead to frustration for both publishers and vendors.
Read more.
3:30pm
Angela James (Carina Press),
Jenny Bullough (Harlequin Enterprises Limited)
In today’s market, increasing revenue can be found in the digital publishing stream. How can a traditional publisher adapt their business to include a digital-first model?
Read more.
Ken Yarmosh (Individual)
Most discussions about mobile apps focus on the technical challenges,
but the business, product, and marketing elements critical to
pursuing, completing, and selling an app are just as important. Learn
what questions to ask yourself and your customers before a single line
of code is written, and learn how to develop an effective product
management approach for your mobile projects.
Read more.
SOLD OUT
Cali Bush (O'Reilly Media, Inc.)
Whether you’re in the business of creating or distributing content, the real battleground for “Digital Rights Management” may turn out to be negotiating and managing contracts for digital content. Hear lessons learned from dozens of ebook and digital contracts (on both sides of the table). How are business terms evolving to handle emerging digital and mobile markets?
Read more.
5:30pm
Bowlmor Lanes 222 West 44th Street (between 7th and 8th)
We're kicking off TOC with a cocktail mixer on Monday evening at Bowlmor Lanes, just few blocks south of the Sheraton. Join us for drinks, appetizers, and bowling (yes, bowling!). Note: This event has limited space available and has now reached capacity. If you didn't RSVP in advance unfortunately we won't be able to accommodate you.
Read more.
Tuesday, 02/15/2011
8:50am
Theodore Gray (Wolfram Research, Touch Press)
The Elements for iPad has been one of the most successful ebook titles for the iPad, despite being about a subject that frankly no one would think they are interested in before seeing it. We tried to build something pure and beautiful, with the guiding principle being WWHPD? (What Would Harry Potter Do?)
Read more.
9:20am
David "Skip" Prichard (Ingram Content Group Inc.)
The book industry is undergoing rapid changes, and the fallout is just beginning. Seismic industry changes always bring success and opportunity to some, transformation and consolidation to others, and failure to those who get left behind. At no time has publishing been in a similar crossroads, where both content format and the delivery methods are changing at the same time.
Read more.
9:50am
Margaret Atwood (Author)
"Publishing" originally meant simply to make public. That meaning, and the
processes and technologies by which "publishing" has taken place, has
changed radically over the years, and is in the process of changing yet
again. We are now in the midst of the largest
publishing changes and challenges since Gutenberg. How will they affect the
author? What tools are newly available to him/her?
Read more.
10:45am
Moderated by:
Abe Murray (Google, Inc. )Panelists:
Bill Godfrey (Elsevier),
Rich Rothstein (HarperCollins Publishers),
Andrew Savikas (Safari Books Online)
If 2010 was the year of ebooks then 2011 is the year of e-reading. As reader preferences change and the number of people buying and reading ebooks grows rapidly, systems and interfaces must adapt. The very definition of “a book” is in flux. Hear from a panel of publisher CTOs as they share their thoughts on evolving ebooks technologies and what e-reading might look like in the future.
Read more.
Louis Rosenfeld (Rosenfeld Media, LLC),
John Oakes (OR Books)
Two publishing entrepreneurs present the alternative business models that drive their publishing startups. OR Books' model is based on paring down the traditional approach to publishing; Rosenfeld Media's model is built from scratch. The presenters will compare and contrast how these approaches impact acquisitions, editorial and design, promotion, and other core publishing functions.
Read more.
Moderated by:
Jade Roth (Barnes & Noble)Panelists:
Curtiss Barnes (Cengage Learning),
Nick Francesco (Rochester Institute of Technology),
David McCarthy (Barnes and Noble),
Jacob Robinson (Texas A&M University),
Susan Stites-Doe (The College of Brockport)
Despite the growth of digital reading for trade books, digital content has not yet gained acceptance in higher education. 15% of textbook content is available digitally yet only 1-3% of sales are digital. Barnes & Noble is working with a diverse set of learners and institutions conducting research about eBook Reader and eTextbook use. This faculty led panel will share useful data and insights.
Read more.
nextPub™ is an initiative of IDEAlliance, working in collaboration with the IDPF (International Digital Publishing Forum) ePub™ 3.0 Working Group, to design a set of specifications that can deliver and display magazine, journal, serial and other rich content for the next generation of eReaders. Learn more about the new nextPub specification and how it relates to ePub in this session.
Read more.
Marcus Woodburn (Ingram Content Group)
Forecasts indicate continued growth for digital content. Adding e-channels may be worth considering, but what are the options and what does it take to utilize them effectively? There has never been greater opportunity to use technology to deliver to the bottom line. In this session, hear how to do it and what it can mean for your business.
Read more.
Walter Walker (codeMantra LLC)
Insight and discussion of best practices when working with a BPO to convert and adapt print content to digital (especially ePub).
Read more.
11:35am
Moderated by:
Neal Hoskins (WingedChariot)Panelists:
Gus Balbontin (Lonely Planet),
Michel Kripalani (Oceanhouse Media),
Pete Myers (BirdsInTheHand, LLC)
Join the creators of award winning apps from BirdsEye, Gourmet Live, Lonely Planet, Winged Chariot, and Oceanhouse to learn how they've incorporated features such as crowd-sourcing, augmented reality, animation, multiple languages, location awareness, online community and more for "state of the app" experiences.
Read more.
Dave Gunn (Royal National Institute of Blind People)
Accessible publishing practices have been hotly debated in the industry over the last couple of years.
To some accessibility is considered a costly issue with limited return, but this presentation will discuss the commercial benefits for considering accessibility, and show that it doesn't need to differ significantly from current practice, but could open publications to a larger paying audience.
Read more.
Emily Sawtell (McGraw-Hill International Publishing Group),
Brett Sandusky (Macmillan New Ventures)
Today's digital offers publishers an incredible opportunity to reach the consumer with product information, but just as easily capture important customer feedback that can drive new product innovation. Join Kaplan's Brett Sandusky and McGraw Hill's Emily Sawtell in this session on how to aggregate and analyze consumer data to meet new market expectations.
Read more.
Reid Sherline (Wolters Kluwer Health),
Scott Grillo (McGraw-Hill Medical),
Thane Kerner (Silverchair)
Publishers of professional content previously locked away in textbooks and journals are transforming content into applications that reach ubiquitously into the daily work of users. With examples from medical publishing, panelists will show how semantically enriched content is used to create content applications that integrate into user workflows, increasing information value and utility.
Read more.
Michelle Weir (Hewlett Packard),
Georgia Adey (Penwizard),
Richard Adey (Penwizard),
Kent Larson (Bridgeport National Bindery, Inc.)
Are you wanting to learn more about new business opportunities and custom publishing? In this exciting session you will be able to hear a real-life case study direct from the client on re-purposing content to generate new revenue streams and the many aspects of the implementation of the opportunity – partnerships, automated workflow, and the digital press technology supporting it.
Read more.
Matt Jacobson (Connotate),
Balavijayan Ganesan (Investment & Advisory Content Group, a Thomson Reuters Markets division)
Customers rely on Thomson Reuters for breaking news from around the world. Thomson Reuters was challenged with monitoring and collecting Web data from over 20,000 public companies across 50 countries several languages. This session will discuss the tools and strategies the company used to introduce massive automation to streamline operations, improve quality and increase operational agility.
Read more.
1:40pm
Robert Kasher (Newgen KnowledgeWorks),
Keith Fahlgren (Safari Books Online),
George Kerscher (Daisy Consortium),
Bill Kasdorf (Apex Content Solutions)
Learn the latest developments in EPUB, the free and open standard format created by the International Digital Publishing Forum. In addition, we know a lot of you will want to ask about what EPUB 3.0 can do, how it will be facilitated etc., so please be ready with plenty of questions for our expert panel from the EPUB working group.
Read more.
Moderated by:
Kassia Krozser (Booksquare.com)Panelists:
Lori James (All Romance/OmniLit/ARe Cafe),
Jenn Northington (WORD),
Kevin Smokler (Booktour.com),
Jessica Stockton-Bagnulo (Greenlight Bookstore),
Malle Vallik (Harlequin Enterprises Ltd)
The digital reading revolution impacts every aspect of the publishing ecosystem, and booksellers face challenges from every direction. Yet today's booksellers are energized, engaged, and eager to meet new challenges. This panel of booksellers discusses today's retail climate, providing valuable service to customers, and dealing with digital headaches.
Read more.
Lloyd Jassin (The Law Offices of Lloyd J. Jassin),
Bonnie Beacher (McGraw-Hill Education),
Richard Nash (Cursor),
Dana Newman (Dana Newman)
A panel examining digital's effects on rights and licensing issues from the perspectives of legacy publishers and startups.
Read more.
Felix Hofmann (PaperC GmbH),
Martin Fröhlich (PaperC GmbH)
The German ebook platform PaperC is based on a freemium business model. Combining benefits of a public library, a digital book shelf and a virtual copyshop, PaperC offers users to read textbooks free of charge. They can also enable premium functions such as printing by purchasing individual pages. In this session, the PaperC founders present their experience with the model on the German market.
Read more.
Beat Barblan (Bowker)
Over the years, a number of identifiers have been created to help us navigate through an ever expanding universe of options and choices in the publishing world. In this session’s you will get an overview of current and emerging identifiers in our industry and become familiar with best practices in their application to promote discovery.
Read more.
Jim Cain (Jacquette Consulting, Inc.)
Educational publishers have challenging requirements to deliver instruction in many different forms: text books, eLearning, mobile, and beyond. Prophero is the convergence of instructional design, content management and XML publishing that enables educational publishers to meet today's demands while positioning them for the future.
Read more.
2:30pm
Sarah Weinman (Publishers Marketplace),
Matthew Bernius (Open Publishing Lab at the Rochester Institute of Technology),
Kelly Gallagher (RR Bowker),
Peter Hildick-Smith (Codex-Group LLC),
Jennifer Manning (Nielsen)
Wondering what's behind the numbers of the most recent ereading research reports? Join Sarah Weinman as she moderates a panel of ereading study authors for an in-depth discussion of their methodologies, respondents, data sources, and of course - results.
Read more.
Terry Jones (Fluidinfo)
Learn about Fluidinfo, a
database (in the broadest sense) specifically designed to embrace the
trends in publishing.
Read more.
Jeff Shelstad (Flat World Knowledge, Inc. ),
Linda Holliday (Semi-Linear, New York Angels),
Mark Jacobsen (O'Reilly AlphaTech Ventures),
Stephen Koenig (Interweave),
Brian Rich (Catalyst Investors),
Rick Richter (Ruckus Media)
Investors are always on the lookout for disruption and areas ripe for growth, so it's no surprise that the world of publishing has more than a few eyes from the investment community focused upon it lately. From VCs looking to invest in startups, to conservative firms looking to invest in more established companies, this session will explore who is investing where, and why.
Read more.
Paul Mikos (B&H Publishing Group)
Eighteen months ago, B&H Publishing Group, the trade publishing division of LifeWay Christian Resources, engaged a 3-fold strategy for entering the digital space in mobile, ebooks, and online. We’ll share lessons from our successes and failures earning 12 spots in the top book apps for iPhone and iPad, taking a first-time fiction author to #1 for Kindle, and launching a cloud based Bible reader.
Read more.
Ulhas Anand (iPublishCentral)
More than 80 tablet devices are expected to hit the markets this year. New markets are going to open up that will allow additional channels to monetize content. Publishers will need to be ready to address these new market opportunities by figuring out customer needs, product offering, pricing strategy, content formats, delivery options, development and marketing strategies.
Read more.
Eric Freese (Aptara)
As the range of eReading devices continues to expand, publishers are finding that enhanced eBooks and apps aren’t simple, natural extensions of their printed counterparts. They require a great deal of careful planning due to differences in eReader capabilities and implementations, as well as complexities of the original publication.
Read more.
4:05pm
Moderated by:
Joe Wikert (O'Reilly Media, Inc.)Panelists:
Kate Eltham (Queensland Writers Centre),
Michael Riordan (Rochester Institute of Technology),
Charles Stack (Sideways),
Scott Rauguth (Precision Graphics),
Patricia Arancibia (Barnes & Noble.com)
If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Around the world geeks have been putting together Ignite nights to show their answers. Hosted by Joe Wikert.
Read more.
4:30pm
Metropolitan East
Sameer Shariff (iPublishCentral)
Every year publishing executives and industry veterans gather at the O'Reilly Tools Of Change Conference to review the past, ponder the present and envisage the future of publishing. In 2009 the need was to go digital. In 2010 digital publishing went one step ahead, with enhanced eBooks & social networks. The question that now looms is - ‘What will 2011 hold?’
Read more.
4:35pm
Brian O’Leary (Magellan Media)
Books, magazines and newspapers contain content, but they are no longer the primary way that people discover content. In a digital era, the "container-first" model strips metadata from content and makes discovery more costly and less likely. To compete, publishers must learn to start with context, preserve its links to content and create containers as the last step, not the first.
Read more.
5:05pm
Gus Balbontin (Lonely Planet)
In this presentation, Lonely Planet's Gus Balbontin shares stories from his company's digital hard knocks and wins, and offers some reasons why as important as change is, it's even more important not to lose sight of your core strengths in the process.
Read more.
5:30pm
Walter Walker (codeMantra LLC)
A brief snapshot of the state of eBook publishing in making the case for an “adaptive as opposed to “adoptive’ approach.
Read more.
5:35pm
Anna Gerber (Visual Editions),
Britt Iversen (Visual Editions)
We, Anna and Britt, are co-founders of London-based book publishing business, Visual Editions. We believe that books should be as visually interesting as the stories they tell and experiences they give. We call it visual writing. An our strap line is 'Great looking stories.'
Read more.
6:00pm
Exhibit Hall
Have a drink and mingle with fellow TOC participants and visit with sponsors during this informal evening event.
Read more.
7:00pm
Metropolitan West
Linda Holliday (Semi-Linear, New York Angels),
Mark Jacobsen (O'Reilly AlphaTech Ventures),
Tyler Newton (Catalyst Investors)
This year at TOC, we’re hosting our first ever Publishing Startup Showcase. Highlighting the startup ecosystem’s creativity and variety, the Showcase will give you a chance to see the newest publishing related companies entering the market.
Read more.
8:30pm
New York East
Moderated by: Jose Antonio Morales
Do you have some experience with Adobe Air or iPad development?
I would like to meet people (specially from NY) that is working on that kind of projects.
Read more.
New York West
Moderated by: Birkir Gunnarsson
Discussions of accessibility for print disabled students and professional to future instructional STEM material, new forms of books, new opportunities, old challenges.
Read more.
Riverside Ballroom
Moderated by: Chuck Fischer
Share experience and meet other participants who have created, marketed, and sold interactive book apps for mobile devices (iPhone, iPad, Android etc.)
Read more.
Liberty 3
Moderated by: Sally Park
Do you wonder how multi-platform app development will be integrated into the publishing process? We'd like to have an open discussion with publishers, authors and artists about the challenges they face building interactive e-books.
Read more.
New York East, New York West, Riverside Ballroom, Riverside Suite, Liberty 3
Roundtable sessions provide face to face exposure to those interested in the same projects and concepts. Roundtables can be organized for individual projects or broader topics (best practices, digital content, standards). Roundtables are entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic.
Read more.
Wednesday, 02/16/2011
8:50am
9:20am
Cheryl Goodman (Qualcomm MEMS Technologies, Inc )
Keynote by Cheryl Goodman, Director of Marketing, Qualcomm MEMS Technologies, Inc.
Read more.
9:40am
Sol Rosenberg (Copia Interactive, LLC)
For the last few years, Tools of Change conference has certainly set the stage for the future of publishing. The focus of the conference has been mostly as to the mechanics -– what to create, how to create it, what new forms of content will be made, how will people use the new content, new experiments in content types, etc. We would like to explore the next phase...
Read more.
9:50am
Jim Fruchterman (Benetech)
Accessibility is a much larger market opportunity than most publishers realize.
Read more.
10:45am
Cheryl Goodman (Qualcomm MEMS Technologies, Inc ),
Michael Tamblyn (Kobo)
In a session that publishers, device makers, retailers, and others with a stake in the future of ereading won't want to miss, speakers Michael Tamblyn and Jim Cathey will share for the first time findings based on their respective data and research into consumer eReading behavior.
Read more.
Steve Kotrch (Simon & Schuster)
By using XML to bridge the gap between their databases and their book-cover designers, Simon & Schuster took significant steps toward building a totally digital workflow, in order to streamline the production of creating book covers and to get descriptions of those books out on the internet.
Read more.
Moderated by:
Andrew Savikas (Safari Books Online)Panelists:
Jeremy Bornstein (Subutai Corporation),
Matt Mitchell (MediaPass™),
Richard Ziade (Arc90, Inc.)
From usage data to
marketing techniques to the impact of the mobile web, you'll learn
about subscription business models from the inside out.
Read more.
Bethanne Patrick (Book Riot),
Ron Charles (Washington Post),
Sarah Weinman (Publishers Marketplace),
Bob Carlton (Kirkus Reviews)
Does a divide exist between the digerati and the literati, and is it growing? Has the Internet helped or hindered literary criticism? And, what does the future hold for book reviewing? Join the Book Maven herself, Bethanne Patrick as she hosts a panel of the book world's best critics for a fun and thought-provoking look at literary reviewing in the digital age.
Read more.
William Chesser (Ingram Content Group)
Since e-books became commercially available, publishers have wrestled over whether or not to risk jeopardizing income from print by digitizing textbooks, and academics, students and librarians have increasingly pressured them to do it. This session highlights the challenges and successes in this pivotal area of academic publishing.
Read more.
Tyler Ruse (LibreDigital)
LibreDigital is launching a business intelligence toolset that will enable publishers to grow e-book sales through a deeper understanding of e-book market data. By aggregating sales and performance data across all e-book retail outlets, LibreDigital BI enables publishers to assess the impact of pricing and business model changes as well as audit for compliance against their retail contracts.
Read more.
11:35am
Heather McCormack (Library Journal Magazine),
Katie Dunneback (National Library Service for the Blind & Physically Handicapped, Library of Congress),
Ruth Liebmann (Random House, Inc.),
Micah Bowers (Bluefire)
Are libraries and publishers necessarily at odds when it comes to ebooks? Does e-lending cut into potential ebook sales, or can digital loans help overall sales of a title? In what promises to be a lively panel discussion, representatives from the publishing and libary communities will debate the potential challenges and opportunities for all the players in the ebook lending game.
Read more.
Laura Dawson (Firebrand Technologies)
Join Firebrand's Laura Dawson for a face to face version of her popular Twitter chat, "#ISBN Hour."
Read more.
Dominique Raccah (Sourcebooks)
Today, the book publishing business is in transformation and as a result all book publishing companies are (to a greater or lesser extent) changing. In this talk, we tackle the profound changes we are all dealing with, including: transparency, culture and leadership, creating flexible agile organizations, workflow and process changes, rethinking roles and retraining.
Read more.
Moderated by:
Andrew Malkin (Innodata)Panelists:
David Laidler (Works Artists),
Kirsty Melville (Andrews McMeel Publishing, LLC),
Peter Smith (THOMPSON HINE LLP),
Sarah Williams (Chronicle Books)
Publishers of all shapes & sizes now sell "vanilla" eBooks but this leaves out numerous categories--the new frontier features images to showcase on color screen devices. Clearing these rights can intimidate and overwhelm. Here we will address a thorny issue head-on and look beyond trade books with broad representation--agent, publisher, global retailer and image holder all motivated to monetize!
Read more.
Jouve will present three customer cases in which our set of next-generation services are helping to transform the publishing industry.
Read more.
Jason Monberg (MarkLogic Corporation)
Publishing is as much about accessibility, real-time consumption and interaction across a landscape of devices as it is about the content. Publishers must not only support this drive towards accessibility, real-time interaction and location awareness across devices, they must lead the way.
Read more.
1:40pm
Hugh McGuire (PressBooks / LibriVox / Iambik ),
Kirk Biglione (Oxford Media Works),
John Maxwell (Simon Fraser University)
Book production should be nimble, and digital-first. We'll examine ways to get there, starting with experiments using an adapted version of the WordPress blogging software to build an open source, webby book-production workflow systems, that output .epub, print-ready PDF, and In-Design-ready XML.
Read more.
Moderated by:
Jeremy Bornstein (Subutai Corporation)Panelists:
Flint Dille (Ground Zero Productions),
Jeff Gomez (Starlight Runner Entertainment)
In this panel, which boasts some of the world's transmedia luminaries, we'll explore what's happening--and what could happen--with the business and art of transmedia.
Read more.
Laura Baldwin (O'Reilly Media, Inc.),
Phil Ollila (Ingram Content Group Inc.)
As the book retailing, supply chain, and delivery environments change new models are required to build long term publisher value. The true value of a media company, or publisher, lies in content and the brand attributes created by a publisher’s editorial and marketing efforts.
Read more.
Matilde Sanz (Grupo Santillana)
This session will cover the development of the digital market from scratch at al global level. We will cover the legal framework to operate sales both local and globally, pricing models, the development of product and services and the distribution of digital content.
Read more.
Gregory Sullivan (SPi Global)
The requirements of content conversion projects have changed rapidly as publishers look at multiple customer segments, distribution channels and business models. Multiple input/output formats need to be supported, in a shorter time, and with smaller budgets.
How can publishers and conversion partners collaborate to maximize ROI?
Read more.
Digital Sales File Processing – A Key Pillar in Driving Greater Digital Sales Revenue for Publishers
Russell Longo (Sterling Commerce, an IBM Company)
Embracing new digital business models calls for a fundamental change in how publishers manage the exchange of digital sales data as content is sold online. This presentation explores how successful publishers are profiting from these changes by forming fluid networks of sales partner relationships supported by technology that automates and manages electronic sales interactions and transactions.
Read more.
2:30pm
Philippe Le Hegaret (W3C)
HTML, the hypertext language for the Web, is no longer restricted to Web sites but is being in widely different context. EPUB, an open e-book standard, has been using XHTML 1.1 but HTML5, the upcoming new version of HTML, will impact all HTML-based applications. This session will explore some of the new features in HTML5, in particular those can be applied to publishing.
Read more.
Moderated by:
Aaron Miller (ReadSocial)Panelists:
Travis Alber (ReadSocial and BookGlutton),
Kyusik Chung (Discovereads),
Jurgen Fauth (Fictionaut),
Scott Lindenbaum (Electric Literature)
Twenty-one insights on community, distribution and profit from the startup camp.
Read more.
Sameer Shariff (iPublishCentral),
Dan Wallek (Lerner Publishing Group, Inc.)
Our session will focus on answering ‘What it takes for a publisher to transition from a B2B business model to a B2C business model'.
Read more.
Hillel Cooperman (A Story Before Bed),
Megan Quinn (Charlesbridge),
Sara Berliner (ScrollMotion),
Lyle Underkoffler (Disney Publishing Worldwide)
Jackson Fish Market's Hillel Cooperman moderates this stellar panel of leaders in the children's digital content market to discuss their mistakes and successes, and get actual details on what’s working for each of them as they blaze the trail of selling children’s ebooks and mobile apps online.
Read more.
Jane Litte (DearAuthor.com),
Sarah Wendell (Smart Bitches, Trashy Books LLC)
Join Jane Litte, of Dear Author and Sarah Wendell of Smart Bitches/Trashy Books and Kirkus Book Reviews in an interactive discussion for publishers, programmers, designers and device manufacturers on what real life book readers like, dislike, want to see, and couldn't care less about when it comes to ereading devices, gadgets, platforms and apps. Jane and Sarah will demo devices, apps and more.
Read more.
4:05pm
James Bridle (booktwo.org)
Paper-based literature is becoming digital, migrating from the page onto screens and the web. James will be talking about book guilt, the Open Bookmarks project, foam-phase literature and how publishers can reclaim reading.
Read more.
4:25pm
Ben Lorica (O'Reilly Media)
In this talk Ben will go over a series of (surprising) observations backed by comprehensive data from the U.S. iTunes app store. He will present statistics and metrics that will help app sellers, marketers, and developers, understand recent dynamics in the U.S. app store. Along the way we'll uncover clues and strategies for boosting app downloads.
Read more.
4:45pm
Kathy Sierra (Creating Passionate Users)
Keynote by Kathy Sierra, blogger, and author of a Technorati Top 100 blog, "Creating Passionate Users."
Read more.
5:10pm
Steve Rosenbaum (Magnify.net)
Keynote by Steve Rosenbaum, Founder and CEO of Magnify.net.
Read more.
5:35pm
Ben Huh (I Can Has Cheezburger)
Ben Huh is the CEO and founder of Cheezburger Network, the Internet publisher best known for FAILS, LOLcats, and other funny memes. He is a former journalist turned dot com entrepreneur with a knack for nailing popular zeitgeist and has been credited with bringing Internet memes to the mainstream and popularizing Internet culture.
Read more.
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