TOC 2011 Schedule

Below are the confirmed and scheduled talks at TOC 2011 (schedule subject to change).

Customize Your Own Schedule

Create your own TOC schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Metropolitan East
Add Designing iPad Apps to your personal schedule
9:00am Designing iPad Apps Jennifer Brook (The New York Times), William Couch (USA TODAY), Craig Mod (Flipboard)
Add Financial Modeling for Digital Products to your personal schedule
1:30pm Financial Modeling for Digital Products Timothy Doyle (Harvard University Press), Lorena Jones (Chronicle Books)
Add HTML5: A Workshop for Publishers to your personal schedule
3:30pm HTML5: A Workshop for Publishers Marcin Wichary (Google)
New York East
Add STANDARDS IN FLUX: What’s Happening and What’s on the Horizon in the Publishing Standards Landscape to your personal schedule
9:00am STANDARDS IN FLUX: What’s Happening and What’s on the Horizon in the Publishing Standards Landscape Bill Kasdorf (Apex Content Solutions), Mark Bide (EDItEUR), George Kerscher (Daisy Consortium), Norman Walsh (MarkLogic Corporation )
Add Metadata Boot Camp to your personal schedule
1:30pm Metadata Boot Camp Laura Dawson (Bowker), Adam Witwer (O'Reilly Media, Inc.), Michael Zuberbier (Microsoft Press)
Add Going Digital: Launching a Digital-First Business from within a Traditional Publisher to your personal schedule
3:30pm Going Digital: Launching a Digital-First Business from within a Traditional Publisher Angela James (Carina Press), Jenny Bullough (Harlequin Enterprises Limited)
New York West
Add It's All about Rights to your personal schedule
9:00am It's All about Rights Dru Zuretti (Copyright Clearance Center), Skott Klebe (Copyright Clearance Center)
Add Building a Successful Direct Channel to your personal schedule
1:30pm Building a Successful Direct Channel Allen Noren (O'Reilly Media, Inc.)
Riverside Ballroom
Add ePub Finishing Touches: Fixing Errors, Adding Metadata, and Tweaking Formatting to your personal schedule
9:00am ePub Finishing Touches: Fixing Errors, Adding Metadata, and Tweaking Formatting Joshua Tallent (eBook Architects, now Firebrand Technologies)
Add How to Build Partnerships with Offshore Vendors to your personal schedule
1:30pm How to Build Partnerships with Offshore Vendors Rebecca Goldthwaite (Cengage Learning), Jack Mitchell (PreMediaGlobal)
Add Ebook Distribution Contracts:  Legal Issues and Beyond to your personal schedule
3:30pm Ebook Distribution Contracts: Legal Issues and Beyond Cali Bush (O'Reilly Media, Inc.)
8:00am Coffee
Room: Metropolitan West
3:00pm PM Break
Room: Metropolitan West
12:30pm Lunch
Room: Metropolitan West, Central Park East & West
Add We Heart Books Mixer (co-hosted by O'Reilly and Mashery) to your personal schedule
5:30pm Event
Room: Bowlmor Lanes 222 West 44th Street (between 7th and 8th)
We Heart Books Mixer (co-hosted by O'Reilly and Mashery)
9:00am-12:30pm (3h 30m) Workshop
Designing iPad Apps
Jennifer Brook (The New York Times) et al
The iPad and its emerging entourage of Android tablets have introduced a new style of computing, confronting designers with new challenges. Explore practical techniques and eye-opening gotchas of tablet interface design, all grounded in the ergonomics, context, psychology, and nascent culture of these new devices.
1:30pm-3:00pm (1h 30m) Workshop
Financial Modeling for Digital Products
Timothy Doyle (Harvard University Press) et al
Most publishers have well-work P&Ls, budgets, and other financial tools for planning future products and analyzing current ones. But direct sales, agency pricing, POD, changing royalties, app stores, and currency exchange rates are just a few of the variables that need to be added or modified to get a realistic financial picture of digital product performance.
3:30pm-5:00pm (1h 30m) Workshop
HTML5: A Workshop for Publishers
Marcin Wichary (Google)
A detailed exploration of HTML5 led by Google's Marcin Wichary.
9:00am-12:30pm (3h 30m) Workshop
STANDARDS IN FLUX: What’s Happening and What’s on the Horizon in the Publishing Standards Landscape
Bill Kasdorf (Apex Content Solutions) et al
We're in the midst of a major standards transition. Many key standards- ePUB for eBooks, PRISM/nextPub for publications, ONIX for metadata, DAISY for accessibility, MathML -have had, or are about to have, significant updates. Archival models are evolving too: e.g., DocBook Publishers Schema, TEI Tite, NLM becoming JATS. This workshop will help you make the most of the changing standards landscape.
1:30pm-3:00pm (1h 30m) Workshop
Metadata Boot Camp
Laura Dawson (Bowker) et al
Metadata serves multiple purposes for publishers, including supply chain information, marketing and merchandising, and rights expression. Publishers already know that metadata matters, and this workshop will update you on recent changes to existing standards like ONIX as well as brief you on emerging standards like OPDS.
3:30pm-5:00pm (1h 30m) Workshop
Going Digital: Launching a Digital-First Business from within a Traditional Publisher
Angela James (Carina Press) et al
In today’s market, increasing revenue can be found in the digital publishing stream. How can a traditional publisher adapt their business to include a digital-first model?
9:00am-12:30pm (3h 30m) Workshop
It's All about Rights
Dru Zuretti (Copyright Clearance Center) et al
What’s the most important thing you need to launch a new publishing initiative? It’s all about rights.
1:30pm-3:00pm (1h 30m) Workshop
Building a Successful Direct Channel
Allen Noren (O'Reilly Media, Inc.)
Are you considering going direct, or improving the direct channel you already have? Going direct provides you with a valuable connection to your customers, allows you to innovate and experiment quickly, and it can be very profitable. But there is much to consider before you begin. What's the business case? Will your customers care, and what's your differentiating feature?
3:30pm-5:00pm (1h 30m) Workshop
The Business, Strategy, and Marketing of Mobile Apps
Ken Yarmosh (Individual)
Most discussions about mobile apps focus on the technical challenges, but the business, product, and marketing elements critical to pursuing, completing, and selling an app are just as important. Learn what questions to ask yourself and your customers before a single line of code is written, and learn how to develop an effective product management approach for your mobile projects.
9:00am-12:30pm (3h 30m) Workshop
ePub Finishing Touches: Fixing Errors, Adding Metadata, and Tweaking Formatting
Joshua Tallent (eBook Architects, now Firebrand Technologies)
Finished exporting your ePub from InDesign? Getting weird errors from ePubCheck? Not sure how to make that dropcap look good? This workshop will provide you with the information and tools you need to make your ePub files work properly, look great, and get accepted by all of the major retailers.
1:30pm-3:00pm (1h 30m) Workshop
How to Build Partnerships with Offshore Vendors
Rebecca Goldthwaite (Cengage Learning) et al
When looking for potential cost savings, most publishers have moved [or are moving] to offshore models for the production of both print and digital products. These initiatives are not always successful and can lead to frustration for both publishers and vendors.
3:30pm-5:00pm (1h 30m) Workshop
Ebook Distribution Contracts: Legal Issues and Beyond
Cali Bush (O'Reilly Media, Inc.)
Whether you’re in the business of creating or distributing content, the real battleground for “Digital Rights Management” may turn out to be negotiating and managing contracts for digital content. Hear lessons learned from dozens of ebook and digital contracts (on both sides of the table). How are business terms evolving to handle emerging digital and mobile markets?
8:00am-9:00am (1h)
Break: Coffee
3:00pm-3:30pm (30m)
Break: PM Break
12:30pm-1:30pm (1h)
Break: Lunch
5:30pm-7:30pm (2h) Events
We Heart Books Mixer (co-hosted by O'Reilly and Mashery)
We're kicking off TOC with a cocktail mixer on Monday evening at Bowlmor Lanes, just few blocks south of the Sheraton. Join us for drinks, appetizers, and bowling (yes, bowling!). Note: This event has limited space available and has now reached capacity. If you didn't RSVP in advance unfortunately we won't be able to accommodate you.
  • Ingram Content Group
  • Qualcomm
  • codeMantra
  • COPIA
  • Impelsys Inc.
  • Aptara
  • Bowker
  • Connotate
  • HP
  • Jouve North America
  • LibreDigital
  • Malloy
  • MarkLogic
  • Random House, Inc.
  • SPi Global
  • Sterling Commerce
  • Baker & Taylor
  • The BookMasters Group
  • Constellation
  • Jacquette Consulting
  • Mashery
  • Silverchair
  • Wolfram
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Download the TOC Sponsor/Exhibitor Prospectus (PDF)

View a complete list of TOC contacts

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