TOC 2011 Schedule

Below are the confirmed and scheduled talks at TOC 2011 (schedule subject to change).

Customize Your Own Schedule

Create your own TOC schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Metropolitan East
Add Welcome to your personal schedule
8:45am Keynotes
Room: Metropolitan East
Welcome
Add The Elements: How We Did It and Where We're Going to your personal schedule
8:50am Plenary
Room: Metropolitan East
The Elements: How We Did It and Where We're Going Theodore Gray (Wolfram Research, Touch Press)
Add Now What? Embracing New Models and Rethinking the Old…… to your personal schedule
9:20am Plenary
Room: Metropolitan East
Now What? Embracing New Models and Rethinking the Old…… David "Skip" Prichard (Ingram Content Group Inc.)
Add The Publishing Pie: An Author's View to your personal schedule
9:50am Plenary
Room: Metropolitan East
The Publishing Pie: An Author's View Margaret Atwood (Author)
Add Publisher CTO Panel: The Future of eBooks Technology to your personal schedule
10:45am Publisher CTO Panel: The Future of eBooks Technology Abe Murray (Google, Inc. ), Bill Godfrey (Elsevier), Rich Rothstein (HarperCollins Publishers), Andrew Savikas (Safari Books Online)
Add Value-Added Apps: A Conversation with Top App Makers on How to Create Apps with Craft, Care and Polish to your personal schedule
11:35am Value-Added Apps: A Conversation with Top App Makers on How to Create Apps with Craft, Care and Polish Neal Hoskins (WingedChariot), Gus Balbontin (Lonely Planet), Michel Kripalani (Oceanhouse Media), Pete Myers (BirdsInTheHand, LLC)
Add All about EPUB3: An Update to your personal schedule
1:40pm All about EPUB3: An Update Robert Kasher (Newgen KnowledgeWorks), Keith Fahlgren (Safari Books Online), George Kerscher (Daisy Consortium), Bill Kasdorf (Apex Content Solutions)
Add eReading Survey Findings and Research: A Look behind the Numbers to your personal schedule
2:30pm eReading Survey Findings and Research: A Look behind the Numbers Sarah Weinman (Publishers Marketplace), Matthew Bernius (Open Publishing Lab at the Rochester Institute of Technology), Kelly Gallagher (RR Bowker), Peter Hildick-Smith (Codex-Group LLC), Jennifer Manning (Nielsen)
Add Ignite TOC to your personal schedule
4:05pm Plenary
Room: Metropolitan East
Ignite TOC Joe Wikert (O'Reilly Media, Inc.), Kate Eltham (Queensland Writers Centre), Michael Riordan (Rochester Institute of Technology), Charles Stack (Sideways), Scott Rauguth (Precision Graphics), Patricia Arancibia (Barnes & Noble.com)
Add The Cloud Makes Global Local to your personal schedule
4:30pm Plenary
Room: Metropolitan East
The Cloud Makes Global Local Sameer Shariff (iPublishCentral)
Add Context First: A Unified Field Theory of Publishing to your personal schedule
4:35pm Plenary
Room: Metropolitan East
Context First: A Unified Field Theory of Publishing Brian O’Leary (Magellan Media)
Add From Gutenberg to Zuckerberg – Lonely Planet’s Publishing Challenges for the 21st Century to your personal schedule
5:05pm Plenary
Room: Metropolitan East
From Gutenberg to Zuckerberg – Lonely Planet’s Publishing Challenges for the 21st Century Gus Balbontin (Lonely Planet)
Add What Becomes of Publishing without the Page? to your personal schedule
5:30pm Plenary
Room: Metropolitan East
What Becomes of Publishing without the Page? Walter Walker (codeMantra LLC)
Add Visual Editions: Part Revolution, Part Reinvention, Part Making it Up Along the Way to your personal schedule
5:35pm Plenary
Room: Metropolitan East
Visual Editions: Part Revolution, Part Reinvention, Part Making it Up Along the Way Anna Gerber (Visual Editions), Britt Iversen (Visual Editions)
New York East
Add Is There Such a Thing as a Good Business Model for Publishing These Days?   to your personal schedule
10:45am Is There Such a Thing as a Good Business Model for Publishing These Days? Louis Rosenfeld (Rosenfeld Media, LLC), John Oakes (OR Books)
Add Can You Afford Not to Consider Accessible Publishing Practices? to your personal schedule
11:35am Can You Afford Not to Consider Accessible Publishing Practices? Dave Gunn (Royal National Institute of Blind People)
Add Bookselling in the 21st Century to your personal schedule
1:40pm Bookselling in the 21st Century Kassia Krozser (Booksquare.com), Lori James (All Romance/OmniLit/ARe Cafe), Jenn Northington (WORD), Kevin Smokler (Kevin Smokler enterprises), Jessica Stockton-Bagnulo (Greenlight Bookstore), Malle Vallik (Harlequin Enterprises Ltd)
New York West
Add eTextbooks in Higher Education:  Practical Findings to Guide the Industry to your personal schedule
10:45am eTextbooks in Higher Education: Practical Findings to Guide the Industry Jade Roth (Barnes & Noble), Curtiss Barnes (Cengage Learning), Nick Francesco (Rochester Institute of Technology), David McCarthy (Barnes and Noble), Jacob Robinson (Texas A&M University), Susan Stites-Doe (The College of Brockport)
Add Data-driven Marketing and Product Development to your personal schedule
11:35am Data-driven Marketing and Product Development Emily Sawtell (McGraw-Hill International Publishing Group), Brett Sandusky (Holocene)
Add Copyright, Intellectual Property Rights, and Licensing Issues in the Digital Era to your personal schedule
1:40pm Copyright, Intellectual Property Rights, and Licensing Issues in the Digital Era Lloyd Jassin (The Law Offices of Lloyd J. Jassin), Bonnie Beacher (McGraw-Hill Education), Richard Nash (Cursor), Dana Newman (Dana Newman)
Add From Startups to Publishing Companies Ripe for Expansion: What Are Investors in the Publishing Sector Looking For? to your personal schedule
2:30pm From Startups to Publishing Companies Ripe for Expansion: What Are Investors in the Publishing Sector Looking For? Jeff Shelstad (Flat World Knowledge, Inc. ), Linda Holliday (Semi-Linear, New York Angels), Mark Jacobsen (O'Reilly AlphaTech Ventures), Stephen Koenig (Interweave), Brian Rich (Catalyst Investors), Rick Richter (Ruckus Media)
Riverside Ballroom
Add Introducing nextPub™; Bringing Complex Content to the eReader Channel to your personal schedule
10:45am Introducing nextPub™; Bringing Complex Content to the eReader Channel Dianne Kennedy (IDEAlliance), Peter Meirs (Time Inc.), Penny Sullivan (Meredith Corporation)
Add Content As Application: Integrating Medical Books into the Healthcare Workflow to your personal schedule
11:35am Content As Application: Integrating Medical Books into the Healthcare Workflow Reid Sherline (Wolters Kluwer Health), Scott Grillo (McGraw-Hill Medical), Thane Kerner (Silverchair)
Riverside Suite
Add Art of the Possibility: A Custom Publishing Case Study to your personal schedule
11:35am Art of the Possibility: A Custom Publishing Case Study Michelle Weir (Hewlett Packard), Georgia Adey (Penwizard), Richard Adey (Penwizard), Kent Larson (Bridgeport National Bindery, Inc.)
Add Identifiers in a Changing World to your personal schedule
1:40pm Identifiers in a Changing World Beat Barblan (Bowker)
Liberty 3
Add Thomson Reuters Generates Revenue by Harnessing Web Data to your personal schedule
11:35am Thomson Reuters Generates Revenue by Harnessing Web Data Matt Jacobson (Connotate), Balavijayan Ganesan (Investment & Advisory Content Group, a Thomson Reuters Markets division)
Add Publishing Startup Showcase to your personal schedule
7:00pm Event
Room: Metropolitan West
Publishing Startup Showcase Linda Holliday (Semi-Linear, New York Angels), Mark Jacobsen (O'Reilly AlphaTech Ventures), Tyler Newton (Catalyst Investors)
12:20pm Lunch - Sponsored by Qualcomm
Room: Metropolitan West, Central Park East & West
7:45am Coffee
Room: Exhibit Hall
10:15am AM Break
Room: Exhibit Hall
3:15pm PM Break
Room: Exhibit Hall
Add Exhibit Hall Reception to your personal schedule
6:00pm Reception - Sponsored by Ingram Content Group
Room: Exhibit Hall
Exhibit Hall Reception
Add Roundtable Sessions to your personal schedule
8:30pm Roundtables
Room: New York East, New York West, Riverside Ballroom, Riverside Suite, Liberty 3
Roundtable Sessions
Add TOC Tweet Up (hosted by GitHub) to your personal schedule
9:00pm Event
Room: The Sheraton Link
TOC Tweet Up (hosted by GitHub)
8:45am-8:50am (5m) Keynote
Welcome
8:50am-9:15am (25m) Keynote
The Elements: How We Did It and Where We're Going
Theodore Gray (Wolfram Research, Touch Press)
9:20am-9:45am (25m) Keynote
Now What? Embracing New Models and Rethinking the Old……
David "Skip" Prichard (Ingram Content Group Inc.)
9:50am-10:15am (25m) Keynote
The Publishing Pie: An Author's View
Margaret Atwood (Author)
10:45am-11:30am (45m) General
Publisher CTO Panel: The Future of eBooks Technology
Abe Murray (Google, Inc. ), Bill Godfrey (Elsevier), Rich Rothstein (HarperCollins Publishers), Andrew Savikas (Safari Books Online)
11:35am-12:20pm (45m) General
Value-Added Apps: A Conversation with Top App Makers on How to Create Apps with Craft, Care and Polish
Neal Hoskins (WingedChariot), Gus Balbontin (Lonely Planet), Michel Kripalani (Oceanhouse Media), Pete Myers (BirdsInTheHand, LLC)
1:40pm-2:25pm (45m) General
All about EPUB3: An Update
Robert Kasher (Newgen KnowledgeWorks), Keith Fahlgren (Safari Books Online), George Kerscher (Daisy Consortium), Bill Kasdorf (Apex Content Solutions)
2:30pm-3:15pm (45m) General
eReading Survey Findings and Research: A Look behind the Numbers
Sarah Weinman (Publishers Marketplace), Matthew Bernius (Open Publishing Lab at the Rochester Institute of Technology), Kelly Gallagher (RR Bowker), Peter Hildick-Smith (Codex-Group LLC), Jennifer Manning (Nielsen)
4:05pm-4:30pm (25m) Keynote
Ignite TOC
Joe Wikert (O'Reilly Media, Inc.), Kate Eltham (Queensland Writers Centre), Michael Riordan (Rochester Institute of Technology), Charles Stack (Sideways), Scott Rauguth (Precision Graphics), Patricia Arancibia (Barnes & Noble.com)
4:30pm-4:35pm (5m) Keynote
The Cloud Makes Global Local
Sameer Shariff (iPublishCentral)
4:35pm-5:00pm (25m) Keynote
Context First: A Unified Field Theory of Publishing
Brian O’Leary (Magellan Media)
5:05pm-5:30pm (25m) Keynote
From Gutenberg to Zuckerberg – Lonely Planet’s Publishing Challenges for the 21st Century
Gus Balbontin (Lonely Planet)
5:30pm-5:35pm (5m) Keynote
What Becomes of Publishing without the Page?
Walter Walker (codeMantra LLC)
5:35pm-6:00pm (25m) Keynote
Visual Editions: Part Revolution, Part Reinvention, Part Making it Up Along the Way
Anna Gerber (Visual Editions), Britt Iversen (Visual Editions)
10:45am-11:30am (45m) General
Is There Such a Thing as a Good Business Model for Publishing These Days?
Louis Rosenfeld (Rosenfeld Media, LLC), John Oakes (OR Books)
11:35am-12:20pm (45m) General
Can You Afford Not to Consider Accessible Publishing Practices?
Dave Gunn (Royal National Institute of Blind People)
1:40pm-2:25pm (45m) General
Bookselling in the 21st Century
Kassia Krozser (Booksquare.com), Lori James (All Romance/OmniLit/ARe Cafe), Jenn Northington (WORD), Kevin Smokler (Kevin Smokler enterprises), Jessica Stockton-Bagnulo (Greenlight Bookstore), Malle Vallik (Harlequin Enterprises Ltd)
2:30pm-3:15pm (45m) General
The Future of Publishing is Writable: Digital Publishing of Openly Writable Book Objects Using Fluidinfo
Terry Jones (Fluidinfo)
10:45am-11:30am (45m) General
eTextbooks in Higher Education: Practical Findings to Guide the Industry
Jade Roth (Barnes & Noble), Curtiss Barnes (Cengage Learning), Nick Francesco (Rochester Institute of Technology), David McCarthy (Barnes and Noble), Jacob Robinson (Texas A&M University), Susan Stites-Doe (The College of Brockport)
11:35am-12:20pm (45m) General
Data-driven Marketing and Product Development
Emily Sawtell (McGraw-Hill International Publishing Group), Brett Sandusky (Holocene)
1:40pm-2:25pm (45m) General
Copyright, Intellectual Property Rights, and Licensing Issues in the Digital Era
Lloyd Jassin (The Law Offices of Lloyd J. Jassin), Bonnie Beacher (McGraw-Hill Education), Richard Nash (Cursor), Dana Newman (Dana Newman)
2:30pm-3:15pm (45m) General
From Startups to Publishing Companies Ripe for Expansion: What Are Investors in the Publishing Sector Looking For?
Jeff Shelstad (Flat World Knowledge, Inc. ), Linda Holliday (Semi-Linear, New York Angels), Mark Jacobsen (O'Reilly AlphaTech Ventures), Stephen Koenig (Interweave), Brian Rich (Catalyst Investors), Rick Richter (Ruckus Media)
10:45am-11:30am (45m) General
Introducing nextPub™; Bringing Complex Content to the eReader Channel
Dianne Kennedy (IDEAlliance), Peter Meirs (Time Inc.), Penny Sullivan (Meredith Corporation)
11:35am-12:20pm (45m) General
Content As Application: Integrating Medical Books into the Healthcare Workflow
Reid Sherline (Wolters Kluwer Health), Scott Grillo (McGraw-Hill Medical), Thane Kerner (Silverchair)
1:40pm-2:25pm (45m) General
Between Open Access and Commerce – Case Study of a Freemium Business Model for Academic and Specialist eBooks
Felix Hofmann (PaperC GmbH), Martin Fröhlich (PaperC GmbH)
2:30pm-3:15pm (45m) General
MoBible - Why LifeWay Wants You to Play with Your Phone in Church
Paul Mikos (B&H Publishing Group)
10:45am-11:30am (45m) Products and Services
The eBook Explosion: Monetizing Content in Retail eCentric and Mobile-centric Markets
Marcus Woodburn (Ingram Content Group)
11:35am-12:20pm (45m) Products and Services
Art of the Possibility: A Custom Publishing Case Study
Michelle Weir (Hewlett Packard), Georgia Adey (Penwizard), Richard Adey (Penwizard), Kent Larson (Bridgeport National Bindery, Inc.)
1:40pm-2:25pm (45m) Products and Services
Identifiers in a Changing World
Beat Barblan (Bowker)
2:30pm-3:15pm (45m) Products and Services
Going Mobile: Checklist for Delivering Your Content on Devices
Ulhas Anand (iPublishCentral)
10:45am-11:30am (45m) Products and Services
Why Can’t it Look Like the Book? How to Get the Most Out of Your Conversion Service Provider
Walter Walker (codeMantra LLC)
11:35am-12:20pm (45m) Products and Services
Thomson Reuters Generates Revenue by Harnessing Web Data
Matt Jacobson (Connotate), Balavijayan Ganesan (Investment & Advisory Content Group, a Thomson Reuters Markets division)
1:40pm-2:25pm (45m) Products and Services
Introducing Prophero for Educational Publishers: Transforming Product Delivery
Jim Cain (Jacquette Consulting, Inc.)
2:30pm-3:15pm (45m) Products and Services
From One Book to Many Platforms – Planning for Tomorrow’s Digital Landscape
Eric Freese (codeMantra, LLC)
7:00pm-8:30pm (1h 30m) Events
Publishing Startup Showcase
Linda Holliday (Semi-Linear, New York Angels), Mark Jacobsen (O'Reilly AlphaTech Ventures), Tyler Newton (Catalyst Investors)
12:20pm-1:40pm (1h 20m)
Break: Lunch - Sponsored by Qualcomm
7:45am-8:45am (1h)
Break: Coffee
10:15am-10:45am (30m)
Break: AM Break
3:15pm-4:00pm (45m)
Break: PM Break
6:00pm-7:00pm (1h) Events
Exhibit Hall Reception
8:30pm-10:30pm (2h) Events
Roundtable Sessions
9:00pm-10:30pm (1h 30m) Events
TOC Tweet Up (hosted by GitHub)
  • Ingram Content Group
  • Qualcomm
  • codeMantra
  • COPIA
  • Impelsys Inc.
  • Aptara
  • Bowker
  • Connotate
  • HP
  • Jouve North America
  • LibreDigital
  • Malloy
  • MarkLogic
  • Random House, Inc.
  • SPi Global
  • Sterling Commerce
  • Baker & Taylor
  • The BookMasters Group
  • Constellation
  • Jacquette Consulting
  • Mashery
  • Silverchair
  • Wolfram
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Download the TOC Sponsor/Exhibitor Prospectus (PDF)

View a complete list of TOC contacts

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