TOC 2011 Schedule

Below are the confirmed and scheduled talks at TOC 2011 (schedule subject to change).

Customize Your Own Schedule

Create your own TOC schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Metropolitan East
Add Welcome to your personal schedule
8:45am Keynotes
Room: Metropolitan East
Welcome
Add The Elements: How We Did It and Where We're Going to your personal schedule
8:50am Plenary
Room: Metropolitan East
The Elements: How We Did It and Where We're Going Theodore Gray (Wolfram Research, Touch Press)
Add Now What? Embracing New Models and Rethinking the Old…… to your personal schedule
9:20am Plenary
Room: Metropolitan East
Now What? Embracing New Models and Rethinking the Old…… David "Skip" Prichard (Ingram Content Group Inc.)
Add The Publishing Pie: An Author's View to your personal schedule
9:50am Plenary
Room: Metropolitan East
The Publishing Pie: An Author's View Margaret Atwood (Author)
Add Publisher CTO Panel: The Future of eBooks Technology to your personal schedule
10:45am Publisher CTO Panel: The Future of eBooks Technology Abe Murray (Google, Inc. ), Bill Godfrey (Elsevier), Rich Rothstein (HarperCollins Publishers), Andrew Savikas (Safari Books Online)
Add Value-Added Apps: A Conversation with Top App Makers on How to Create Apps with Craft, Care and Polish to your personal schedule
11:35am Value-Added Apps: A Conversation with Top App Makers on How to Create Apps with Craft, Care and Polish Neal Hoskins (WingedChariot), Gus Balbontin (Lonely Planet), Michel Kripalani (Oceanhouse Media), Pete Myers (BirdsInTheHand, LLC)
Add All about EPUB3: An Update to your personal schedule
1:40pm All about EPUB3: An Update Robert Kasher (Newgen KnowledgeWorks), Keith Fahlgren (Safari Books Online), George Kerscher (Daisy Consortium), Bill Kasdorf (Apex Content Solutions)
Add eReading Survey Findings and Research: A Look behind the Numbers to your personal schedule
2:30pm eReading Survey Findings and Research: A Look behind the Numbers Sarah Weinman (Publishers Marketplace), Matthew Bernius (Open Publishing Lab at the Rochester Institute of Technology), Kelly Gallagher (RR Bowker), Peter Hildick-Smith (Codex-Group LLC), Jennifer Manning (Nielsen)
Add Ignite TOC to your personal schedule
4:05pm Plenary
Room: Metropolitan East
Ignite TOC Joe Wikert (O'Reilly Media, Inc.), Kate Eltham (Queensland Writers Centre), Michael Riordan (Rochester Institute of Technology), Charles Stack (Sideways), Scott Rauguth (Precision Graphics), Patricia Arancibia (Barnes & Noble.com)
Add The Cloud Makes Global Local to your personal schedule
4:30pm Plenary
Room: Metropolitan East
The Cloud Makes Global Local Sameer Shariff (iPublishCentral)
Add Context First: A Unified Field Theory of Publishing to your personal schedule
4:35pm Plenary
Room: Metropolitan East
Context First: A Unified Field Theory of Publishing Brian O’Leary (Magellan Media)
Add From Gutenberg to Zuckerberg – Lonely Planet’s Publishing Challenges for the 21st Century to your personal schedule
5:05pm Plenary
Room: Metropolitan East
From Gutenberg to Zuckerberg – Lonely Planet’s Publishing Challenges for the 21st Century Gus Balbontin (Lonely Planet)
Add What Becomes of Publishing without the Page? to your personal schedule
5:30pm Plenary
Room: Metropolitan East
What Becomes of Publishing without the Page? Walter Walker (codeMantra LLC)
Add Visual Editions: Part Revolution, Part Reinvention, Part Making it Up Along the Way to your personal schedule
5:35pm Plenary
Room: Metropolitan East
Visual Editions: Part Revolution, Part Reinvention, Part Making it Up Along the Way Anna Gerber (Visual Editions), Britt Iversen (Visual Editions)
New York East
Add Is There Such a Thing as a Good Business Model for Publishing These Days?   to your personal schedule
10:45am Is There Such a Thing as a Good Business Model for Publishing These Days? Louis Rosenfeld (Rosenfeld Media, LLC), John Oakes (OR Books)
Add Can You Afford Not to Consider Accessible Publishing Practices? to your personal schedule
11:35am Can You Afford Not to Consider Accessible Publishing Practices? Dave Gunn (Royal National Institute of Blind People)
Add Bookselling in the 21st Century to your personal schedule
1:40pm Bookselling in the 21st Century Kassia Krozser (Booksquare.com), Lori James (All Romance/OmniLit/ARe Cafe), Jenn Northington (WORD), Kevin Smokler (Kevin Smokler enterprises), Jessica Stockton-Bagnulo (Greenlight Bookstore), Malle Vallik (Harlequin Enterprises Ltd)
New York West
Add eTextbooks in Higher Education:  Practical Findings to Guide the Industry to your personal schedule
10:45am eTextbooks in Higher Education: Practical Findings to Guide the Industry Jade Roth (Barnes & Noble), Curtiss Barnes (Cengage Learning), Nick Francesco (Rochester Institute of Technology), David McCarthy (Barnes and Noble), Jacob Robinson (Texas A&M University), Susan Stites-Doe (The College of Brockport)
Add Data-driven Marketing and Product Development to your personal schedule
11:35am Data-driven Marketing and Product Development Emily Sawtell (McGraw-Hill International Publishing Group), Brett Sandusky (Holocene)
Add Copyright, Intellectual Property Rights, and Licensing Issues in the Digital Era to your personal schedule
1:40pm Copyright, Intellectual Property Rights, and Licensing Issues in the Digital Era Lloyd Jassin (The Law Offices of Lloyd J. Jassin), Bonnie Beacher (McGraw-Hill Education), Richard Nash (Cursor), Dana Newman (Dana Newman)
Add From Startups to Publishing Companies Ripe for Expansion: What Are Investors in the Publishing Sector Looking For? to your personal schedule
2:30pm From Startups to Publishing Companies Ripe for Expansion: What Are Investors in the Publishing Sector Looking For? Jeff Shelstad (Flat World Knowledge, Inc. ), Linda Holliday (Semi-Linear, New York Angels), Mark Jacobsen (O'Reilly AlphaTech Ventures), Stephen Koenig (Interweave), Brian Rich (Catalyst Investors), Rick Richter (Ruckus Media)
Riverside Ballroom
Add Introducing nextPub™; Bringing Complex Content to the eReader Channel to your personal schedule
10:45am Introducing nextPub™; Bringing Complex Content to the eReader Channel Dianne Kennedy (IDEAlliance), Peter Meirs (Time Inc.), Penny Sullivan (Meredith Corporation)
Add Content As Application: Integrating Medical Books into the Healthcare Workflow to your personal schedule
11:35am Content As Application: Integrating Medical Books into the Healthcare Workflow Reid Sherline (Wolters Kluwer Health), Scott Grillo (McGraw-Hill Medical), Thane Kerner (Silverchair)
Riverside Suite
Add Art of the Possibility: A Custom Publishing Case Study to your personal schedule
11:35am Art of the Possibility: A Custom Publishing Case Study Michelle Weir (Hewlett Packard), Georgia Adey (Penwizard), Richard Adey (Penwizard), Kent Larson (Bridgeport National Bindery, Inc.)
Add Identifiers in a Changing World to your personal schedule
1:40pm Identifiers in a Changing World Beat Barblan (Bowker)
Liberty 3
Add Thomson Reuters Generates Revenue by Harnessing Web Data to your personal schedule
11:35am Thomson Reuters Generates Revenue by Harnessing Web Data Matt Jacobson (Connotate), Balavijayan Ganesan (Investment & Advisory Content Group, a Thomson Reuters Markets division)
Add Publishing Startup Showcase to your personal schedule
7:00pm Event
Room: Metropolitan West
Publishing Startup Showcase Linda Holliday (Semi-Linear, New York Angels), Mark Jacobsen (O'Reilly AlphaTech Ventures), Tyler Newton (Catalyst Investors)
12:20pm Lunch - Sponsored by Qualcomm
Room: Metropolitan West, Central Park East & West
7:45am Coffee
Room: Exhibit Hall
10:15am AM Break
Room: Exhibit Hall
3:15pm PM Break
Room: Exhibit Hall
Add Exhibit Hall Reception to your personal schedule
6:00pm Reception - Sponsored by Ingram Content Group
Room: Exhibit Hall
Exhibit Hall Reception
Add Roundtable Sessions to your personal schedule
8:30pm Roundtables
Room: New York East, New York West, Riverside Ballroom, Riverside Suite, Liberty 3
Roundtable Sessions
Add TOC Tweet Up (hosted by GitHub) to your personal schedule
9:00pm Event
Room: The Sheraton Link
TOC Tweet Up (hosted by GitHub)
8:45am-8:50am (5m) Keynote
Welcome
Tuesday's opening remarks by TOC's program chairs Andrew Savikas and Kat Meyer.
8:50am-9:15am (25m) Keynote
The Elements: How We Did It and Where We're Going
Theodore Gray (Wolfram Research, Touch Press)
The Elements for iPad has been one of the most successful ebook titles for the iPad, despite being about a subject that frankly no one would think they are interested in before seeing it. We tried to build something pure and beautiful, with the guiding principle being WWHPD? (What Would Harry Potter Do?)
9:20am-9:45am (25m) Keynote
Now What? Embracing New Models and Rethinking the Old……
David "Skip" Prichard (Ingram Content Group Inc.)
The book industry is undergoing rapid changes, and the fallout is just beginning. Seismic industry changes always bring success and opportunity to some, transformation and consolidation to others, and failure to those who get left behind. At no time has publishing been in a similar crossroads, where both content format and the delivery methods are changing at the same time.
9:50am-10:15am (25m) Keynote
The Publishing Pie: An Author's View
Margaret Atwood (Author)
"Publishing" originally meant simply to make public. That meaning, and the processes and technologies by which "publishing" has taken place, has changed radically over the years, and is in the process of changing yet again. We are now in the midst of the largest publishing changes and challenges since Gutenberg. How will they affect the author? What tools are newly available to him/her?
10:45am-11:30am (45m) General
Publisher CTO Panel: The Future of eBooks Technology
Abe Murray (Google, Inc. ) et al
If 2010 was the year of ebooks then 2011 is the year of e-reading. As reader preferences change and the number of people buying and reading ebooks grows rapidly, systems and interfaces must adapt. The very definition of “a book” is in flux. Hear from a panel of publisher CTOs as they share their thoughts on evolving ebooks technologies and what e-reading might look like in the future.
11:35am-12:20pm (45m) General
Value-Added Apps: A Conversation with Top App Makers on How to Create Apps with Craft, Care and Polish
Neal Hoskins (WingedChariot) et al
Join the creators of award winning apps from BirdsEye, Gourmet Live, Lonely Planet, Winged Chariot, and Oceanhouse to learn how they've incorporated features such as crowd-sourcing, augmented reality, animation, multiple languages, location awareness, online community and more for "state of the app" experiences.
1:40pm-2:25pm (45m) General
All about EPUB3: An Update
Robert Kasher (Newgen KnowledgeWorks) et al
Learn the latest developments in EPUB, the free and open standard format created by the International Digital Publishing Forum. In addition, we know a lot of you will want to ask about what EPUB 3.0 can do, how it will be facilitated etc., so please be ready with plenty of questions for our expert panel from the EPUB working group.
2:30pm-3:15pm (45m) General
eReading Survey Findings and Research: A Look behind the Numbers
Sarah Weinman (Publishers Marketplace) et al
Wondering what's behind the numbers of the most recent ereading research reports? Join Sarah Weinman as she moderates a panel of ereading study authors for an in-depth discussion of their methodologies, respondents, data sources, and of course - results.
4:05pm-4:30pm (25m) Keynote
Ignite TOC
Joe Wikert (O'Reilly Media, Inc.) et al
If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Around the world geeks have been putting together Ignite nights to show their answers. Hosted by Joe Wikert.
4:30pm-4:35pm (5m) Keynote
The Cloud Makes Global Local
Sameer Shariff (iPublishCentral)
Every year publishing executives and industry veterans gather at the O'Reilly Tools Of Change Conference to review the past, ponder the present and envisage the future of publishing. In 2009 the need was to go digital. In 2010 digital publishing went one step ahead, with enhanced eBooks & social networks. The question that now looms is - ‘What will 2011 hold?’
4:35pm-5:00pm (25m) Keynote
Context First: A Unified Field Theory of Publishing
Brian O’Leary (Magellan Media)
Books, magazines and newspapers contain content, but they are no longer the primary way that people discover content. In a digital era, the "container-first" model strips metadata from content and makes discovery more costly and less likely. To compete, publishers must learn to start with context, preserve its links to content and create containers as the last step, not the first.
5:05pm-5:30pm (25m) Keynote
From Gutenberg to Zuckerberg – Lonely Planet’s Publishing Challenges for the 21st Century
Gus Balbontin (Lonely Planet)
In this presentation, Lonely Planet's Gus Balbontin shares stories from his company's digital hard knocks and wins, and offers some reasons why as important as change is, it's even more important not to lose sight of your core strengths in the process.
5:30pm-5:35pm (5m) Keynote
What Becomes of Publishing without the Page?
Walter Walker (codeMantra LLC)
A brief snapshot of the state of eBook publishing in making the case for an “adaptive as opposed to “adoptive’ approach.
5:35pm-6:00pm (25m) Keynote
Visual Editions: Part Revolution, Part Reinvention, Part Making it Up Along the Way
Anna Gerber (Visual Editions) et al
We, Anna and Britt, are co-founders of London-based book publishing business, Visual Editions. We believe that books should be as visually interesting as the stories they tell and experiences they give. We call it visual writing. An our strap line is 'Great looking stories.'
10:45am-11:30am (45m) General
Is There Such a Thing as a Good Business Model for Publishing These Days?
Louis Rosenfeld (Rosenfeld Media, LLC) et al
Two publishing entrepreneurs present the alternative business models that drive their publishing startups. OR Books' model is based on paring down the traditional approach to publishing; Rosenfeld Media's model is built from scratch. The presenters will compare and contrast how these approaches impact acquisitions, editorial and design, promotion, and other core publishing functions.
11:35am-12:20pm (45m) General
Can You Afford Not to Consider Accessible Publishing Practices?
Dave Gunn (Royal National Institute of Blind People)
Accessible publishing practices have been hotly debated in the industry over the last couple of years. To some accessibility is considered a costly issue with limited return, but this presentation will discuss the commercial benefits for considering accessibility, and show that it doesn't need to differ significantly from current practice, but could open publications to a larger paying audience.
1:40pm-2:25pm (45m) General
Bookselling in the 21st Century
Kassia Krozser (Booksquare.com) et al
The digital reading revolution impacts every aspect of the publishing ecosystem, and booksellers face challenges from every direction. Yet today's booksellers are energized, engaged, and eager to meet new challenges. This panel of booksellers discusses today's retail climate, providing valuable service to customers, and dealing with digital headaches.
2:30pm-3:15pm (45m) General
The Future of Publishing is Writable: Digital Publishing of Openly Writable Book Objects Using Fluidinfo
Terry Jones (Fluidinfo)
Learn about Fluidinfo, a database (in the broadest sense) specifically designed to embrace the trends in publishing.
10:45am-11:30am (45m) General
eTextbooks in Higher Education: Practical Findings to Guide the Industry
Jade Roth (Barnes & Noble) et al
Despite the growth of digital reading for trade books, digital content has not yet gained acceptance in higher education. 15% of textbook content is available digitally yet only 1-3% of sales are digital. Barnes & Noble is working with a diverse set of learners and institutions conducting research about eBook Reader and eTextbook use. This faculty led panel will share useful data and insights.
11:35am-12:20pm (45m) General
Data-driven Marketing and Product Development
Emily Sawtell (McGraw-Hill International Publishing Group) et al
Today's digital offers publishers an incredible opportunity to reach the consumer with product information, but just as easily capture important customer feedback that can drive new product innovation. Join Kaplan's Brett Sandusky and McGraw Hill's Emily Sawtell in this session on how to aggregate and analyze consumer data to meet new market expectations.
1:40pm-2:25pm (45m) General
Copyright, Intellectual Property Rights, and Licensing Issues in the Digital Era
Lloyd Jassin (The Law Offices of Lloyd J. Jassin) et al
A panel examining digital's effects on rights and licensing issues from the perspectives of legacy publishers and startups.
2:30pm-3:15pm (45m) General
From Startups to Publishing Companies Ripe for Expansion: What Are Investors in the Publishing Sector Looking For?
Jeff Shelstad (Flat World Knowledge, Inc. ) et al
Investors are always on the lookout for disruption and areas ripe for growth, so it's no surprise that the world of publishing has more than a few eyes from the investment community focused upon it lately. From VCs looking to invest in startups, to conservative firms looking to invest in more established companies, this session will explore who is investing where, and why.
10:45am-11:30am (45m) General
Introducing nextPub™; Bringing Complex Content to the eReader Channel
Dianne Kennedy (IDEAlliance) et al
nextPub™ is an initiative of IDEAlliance, working in collaboration with the IDPF (International Digital Publishing Forum) ePub™ 3.0 Working Group, to design a set of specifications that can deliver and display magazine, journal, serial and other rich content for the next generation of eReaders. Learn more about the new nextPub specification and how it relates to ePub in this session.
11:35am-12:20pm (45m) General
Content As Application: Integrating Medical Books into the Healthcare Workflow
Reid Sherline (Wolters Kluwer Health) et al
Publishers of professional content previously locked away in textbooks and journals are transforming content into applications that reach ubiquitously into the daily work of users. With examples from medical publishing, panelists will show how semantically enriched content is used to create content applications that integrate into user workflows, increasing information value and utility.
1:40pm-2:25pm (45m) General
Between Open Access and Commerce – Case Study of a Freemium Business Model for Academic and Specialist eBooks
Felix Hofmann (PaperC GmbH) et al
The German ebook platform PaperC is based on a freemium business model. Combining benefits of a public library, a digital book shelf and a virtual copyshop, PaperC offers users to read textbooks free of charge. They can also enable premium functions such as printing by purchasing individual pages. In this session, the PaperC founders present their experience with the model on the German market.
2:30pm-3:15pm (45m) General
MoBible - Why LifeWay Wants You to Play with Your Phone in Church
Paul Mikos (B&H Publishing Group)
Eighteen months ago, B&H Publishing Group, the trade publishing division of LifeWay Christian Resources, engaged a 3-fold strategy for entering the digital space in mobile, ebooks, and online. We’ll share lessons from our successes and failures earning 12 spots in the top book apps for iPhone and iPad, taking a first-time fiction author to #1 for Kindle, and launching a cloud based Bible reader.
10:45am-11:30am (45m) Products and Services
The eBook Explosion: Monetizing Content in Retail eCentric and Mobile-centric Markets
Marcus Woodburn (Ingram Content Group)
Forecasts indicate continued growth for digital content. Adding e-channels may be worth considering, but what are the options and what does it take to utilize them effectively? There has never been greater opportunity to use technology to deliver to the bottom line. In this session, hear how to do it and what it can mean for your business.
11:35am-12:20pm (45m) Products and Services
Art of the Possibility: A Custom Publishing Case Study
Michelle Weir (Hewlett Packard) et al
Are you wanting to learn more about new business opportunities and custom publishing? In this exciting session you will be able to hear a real-life case study direct from the client on re-purposing content to generate new revenue streams and the many aspects of the implementation of the opportunity – partnerships, automated workflow, and the digital press technology supporting it.
1:40pm-2:25pm (45m) Products and Services
Identifiers in a Changing World
Beat Barblan (Bowker)
Over the years, a number of identifiers have been created to help us navigate through an ever expanding universe of options and choices in the publishing world. In this session’s you will get an overview of current and emerging identifiers in our industry and become familiar with best practices in their application to promote discovery.
2:30pm-3:15pm (45m) Products and Services
Going Mobile: Checklist for Delivering Your Content on Devices
Ulhas Anand (iPublishCentral)
More than 80 tablet devices are expected to hit the markets this year. New markets are going to open up that will allow additional channels to monetize content. Publishers will need to be ready to address these new market opportunities by figuring out customer needs, product offering, pricing strategy, content formats, delivery options, development and marketing strategies.
10:45am-11:30am (45m) Products and Services
Why Can’t it Look Like the Book? How to Get the Most Out of Your Conversion Service Provider
Walter Walker (codeMantra LLC)
Insight and discussion of best practices when working with a BPO to convert and adapt print content to digital (especially ePub).
11:35am-12:20pm (45m) Products and Services
Thomson Reuters Generates Revenue by Harnessing Web Data
Matt Jacobson (Connotate) et al
Customers rely on Thomson Reuters for breaking news from around the world. Thomson Reuters was challenged with monitoring and collecting Web data from over 20,000 public companies across 50 countries several languages. This session will discuss the tools and strategies the company used to introduce massive automation to streamline operations, improve quality and increase operational agility.
1:40pm-2:25pm (45m) Products and Services
Introducing Prophero for Educational Publishers: Transforming Product Delivery
Jim Cain (Jacquette Consulting, Inc.)
Educational publishers have challenging requirements to deliver instruction in many different forms: text books, eLearning, mobile, and beyond. Prophero is the convergence of instructional design, content management and XML publishing that enables educational publishers to meet today's demands while positioning them for the future.
2:30pm-3:15pm (45m) Products and Services
From One Book to Many Platforms – Planning for Tomorrow’s Digital Landscape
Eric Freese (codeMantra, LLC)
As the range of eReading devices continues to expand, publishers are finding that enhanced eBooks and apps aren’t simple, natural extensions of their printed counterparts. They require a great deal of careful planning due to differences in eReader capabilities and implementations, as well as complexities of the original publication.
7:00pm-8:30pm (1h 30m) Events
Publishing Startup Showcase
Linda Holliday (Semi-Linear, New York Angels) et al
This year at TOC, we’re hosting our first ever Publishing Startup Showcase. Highlighting the startup ecosystem’s creativity and variety, the Showcase will give you a chance to see the newest publishing related companies entering the market.
12:20pm-1:40pm (1h 20m)
Break: Lunch - Sponsored by Qualcomm
7:45am-8:45am (1h)
Break: Coffee
10:15am-10:45am (30m)
Break: AM Break
3:15pm-4:00pm (45m)
Break: PM Break
6:00pm-7:00pm (1h) Events
Exhibit Hall Reception
Have a drink and mingle with fellow TOC participants and visit with sponsors during this informal evening event.
8:30pm-10:30pm (2h) Events
Roundtable Sessions
Roundtable sessions provide face to face exposure to those interested in the same projects and concepts. Roundtables can be organized for individual projects or broader topics (best practices, digital content, standards). Roundtables are entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic.
9:00pm-10:30pm (1h 30m) Events
TOC Tweet Up (hosted by GitHub)
Meet up with all your favorite bookish techie tweeple for face-to-face conversation and drinks in the lobby bar of the Sheraton. Drinks hosted by GitHub.
  • Ingram Content Group
  • Qualcomm
  • codeMantra
  • COPIA
  • Impelsys Inc.
  • Aptara
  • Bowker
  • Connotate
  • HP
  • Jouve North America
  • LibreDigital
  • Malloy
  • MarkLogic
  • Random House, Inc.
  • SPi Global
  • Sterling Commerce
  • Baker & Taylor
  • The BookMasters Group
  • Constellation
  • Jacquette Consulting
  • Mashery
  • Silverchair
  • Wolfram
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Download the TOC Sponsor/Exhibitor Prospectus (PDF)

View a complete list of TOC contacts

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