TOC 2011 Schedule

Below are the confirmed and scheduled talks at TOC 2011 (schedule subject to change).

Customize Your Own Schedule

Create your own TOC schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Metropolitan East
Add Welcome to your personal schedule
8:45am Keynotes
Room: Metropolitan East
Welcome
Add BETTER THAN FREE: How Value Is Generated in a Free Copy World to your personal schedule
8:50am Plenary
Room: Metropolitan East
BETTER THAN FREE: How Value Is Generated in a Free Copy World Kevin Kelly (Wired)
Add The Consumer-Driven Reading Revolution: Are You Along for The Ride? to your personal schedule
9:20am Plenary
Room: Metropolitan East
The Consumer-Driven Reading Revolution: Are You Along for The Ride? Cheryl Goodman (Qualcomm MEMS Technologies, Inc )
Add Marketing the Newest Media to your personal schedule
9:40am Plenary
Room: Metropolitan East
Marketing the Newest Media Sol Rosenberg (Copia Interactive, LLC)
Add Making the Book Truly Accessible  to your personal schedule
9:50am Plenary
Room: Metropolitan East
Making the Book Truly Accessible Jim Fruchterman (Benetech)
Add Solving the Digital Loan Problem: Can Library Lending of eBooks be a Win-win for Publishers AND Libraries? to your personal schedule
11:35am Solving the Digital Loan Problem: Can Library Lending of eBooks be a Win-win for Publishers AND Libraries? Heather McCormack (Library Journal Magazine), Katie Dunneback (National Library Service for the Blind & Physically Handicapped, Library of Congress), Ruth Liebmann (Random House, Inc.), Micah Bowers (Bluefire)
Add Open, Webby Book Publishing Systems to your personal schedule
1:40pm Open, Webby Book Publishing Systems Hugh McGuire (PressBooks / LibriVox / Iambik ), Kirk Biglione (Oxford Media Works), John Maxwell (Simon Fraser University)
Add What's in HTML5 for Publishers? to your personal schedule
2:30pm What's in HTML5 for Publishers? Philippe Le Hegaret (W3C)
Add The Condition of Music to your personal schedule
4:05pm Keynotes
Room: Metropolitan East
The Condition of Music James Bridle (booktwo.org)
Add U.S. iTunes Appstore: Lessons from The First 30 Months to your personal schedule
4:25pm Plenary
Room: Metropolitan East
U.S. iTunes Appstore: Lessons from The First 30 Months Ben Lorica (O'Reilly Media)
Add Creating Passionate Users to your personal schedule
4:45pm Plenary
Room: Metropolitan East
Creating Passionate Users Kathy Sierra (Creating Passionate Users)
Add CURATION: Beyond The Buzzword to your personal schedule
5:10pm Plenary
Room: Metropolitan East
CURATION: Beyond The Buzzword Steve Rosenbaum (Magnify.net)
Add From Blogs to Books to your personal schedule
5:35pm Plenary
Room: Metropolitan East
From Blogs to Books Ben Huh (I Can Has Cheezburger)
New York East
Add Toward an All-digital Workflow to your personal schedule
10:45am Toward an All-digital Workflow Steve Kotrch (Simon & Schuster)
Add #ISBN Hour Live with Laura Dawson to your personal schedule
11:35am #ISBN Hour Live with Laura Dawson Laura Dawson (Bowker)
Add The Art and Business of Transmedia Storytelling  to your personal schedule
1:40pm The Art and Business of Transmedia Storytelling Jeremy Bornstein (Subutai Corporation), Flint Dille (Ground Zero Productions), Jeff Gomez (Starlight Runner Entertainment)
Add Secrets from the Underground (for Publishers) to your personal schedule
2:30pm Secrets from the Underground (for Publishers) Aaron Miller (ReadSocial), Travis Alber (ReadSocial), Kyusik Chung (Discovereads), Jurgen Fauth (Fictionaut), Scott Lindenbaum (Electric Literature)
New York West
Add Subscription Models and Case Studies  to your personal schedule
10:45am Subscription Models and Case Studies Andrew Savikas (Safari Books Online), Jeremy Bornstein (Subutai Corporation), Matt Mitchell (MediaPass™), Richard Ziade (Arc90, Inc.)
Add Game Plans for Publishers to Build Direct Relationships with Customers to your personal schedule
2:30pm Game Plans for Publishers to Build Direct Relationships with Customers Sameer Shariff (iPublishCentral), Dan Wallek (Lerner Publishing Group, Inc.)
Riverside Ballroom
Add Literary Reviewing in the Digital Age to your personal schedule
10:45am Literary Reviewing in the Digital Age Bethanne Patrick (Book Riot), Ron Charles (Washington Post), Sarah Weinman (Publishers Marketplace), Bob Carlton (Kirkus Reviews)
Add Image Rights--A Challenging But Significant Opportunity in the Digital Transition to your personal schedule
11:35am Image Rights--A Challenging But Significant Opportunity in the Digital Transition Andrew Malkin (Innodata), David Laidler (Works Artists), Kirsty Melville (Andrews McMeel Publishing, LLC), Peter Smith (THOMPSON HINE LLP), Sarah Williams (Chronicle Books)
Add Hard Lessons Learned from Selling Children's eBooks Online to your personal schedule
2:30pm Hard Lessons Learned from Selling Children's eBooks Online Hillel Cooperman (A Story Before Bed), Megan Quinn (Charlesbridge), Sara Berliner (ScrollMotion), Lyle Underkoffler (Disney Publishing Worldwide)
Riverside Suite
Add Electronic Textbooks – an Abundant New Media Channel to your personal schedule
10:45am Electronic Textbooks – an Abundant New Media Channel William Chesser (Ingram Content Group)
Add How to Increase Sales and Profits from Digital Publishing Opportunities to your personal schedule
11:35am How to Increase Sales and Profits from Digital Publishing Opportunities Jonathan Hevenstone (Jouve), Steve Paxhia (Beacon Digital Strategies), Dorothy Hoskins (Jouve NA)
Add Content Transformation in the New Decade to your personal schedule
1:40pm Content Transformation in the New Decade Gregory Sullivan (SPi Global)
Liberty 3
Add The New Publishing: Anywhere, Anytime, Anyhow to your personal schedule
11:35am The New Publishing: Anywhere, Anytime, Anyhow Jason Monberg (MarkLogic Corporation)
Add eReading from the eReader's Perspective to your personal schedule
2:30pm eReading from the eReader's Perspective Jane Litte (DearAuthor.com), Sarah Wendell (Smart Bitches, Trashy Books LLC)
12:20pm Lunch
Room: Metropolitan West, Central Park East & West
7:45am Coffee
Room: Exhibit Hall
10:15am AM Break
Room: Exhibit Hall
3:15pm PM Break - Sponsored by MarkLogic
Room: Exhibit Hall
8:45am-8:50am (5m) Keynote
Welcome
Wednesday's opening remarks by TOC's program chairs Andrew Savikas and Kat Meyer.
8:50am-9:15am (25m) Keynote
BETTER THAN FREE: How Value Is Generated in a Free Copy World
Kevin Kelly (Wired)
Keynote by Kevin Kelly, Senior Maverick, Wired.
9:20am-9:35am (15m) Keynote
The Consumer-Driven Reading Revolution: Are You Along for The Ride?
Cheryl Goodman (Qualcomm MEMS Technologies, Inc )
Keynote by Cheryl Goodman, Director of Marketing, Qualcomm MEMS Technologies, Inc.
9:40am-9:45am (5m) Keynote
Marketing the Newest Media
Sol Rosenberg (Copia Interactive, LLC)
For the last few years, Tools of Change conference has certainly set the stage for the future of publishing. The focus of the conference has been mostly as to the mechanics -– what to create, how to create it, what new forms of content will be made, how will people use the new content, new experiments in content types, etc. We would like to explore the next phase...
9:50am-10:15am (25m) Keynote
Making the Book Truly Accessible
Jim Fruchterman (Benetech)
Accessibility is a much larger market opportunity than most publishers realize.
10:45am-11:30am (45m) General
What Do eReading Customers Really, Really Want? An In-depth, Research, and Data-driven Exploration of Reading Behavior, Content Consumption, and Consumer Attitudes Toward eReaders and Multifunction Devices
Cheryl Goodman (Qualcomm MEMS Technologies, Inc ) et al
In a session that publishers, device makers, retailers, and others with a stake in the future of ereading won't want to miss, speakers Michael Tamblyn and Jim Cathey will share for the first time findings based on their respective data and research into consumer eReading behavior.
11:35am-12:20pm (45m) General
Solving the Digital Loan Problem: Can Library Lending of eBooks be a Win-win for Publishers AND Libraries?
Heather McCormack (Library Journal Magazine) et al
Are libraries and publishers necessarily at odds when it comes to ebooks? Does e-lending cut into potential ebook sales, or can digital loans help overall sales of a title? In what promises to be a lively panel discussion, representatives from the publishing and libary communities will debate the potential challenges and opportunities for all the players in the ebook lending game.
1:40pm-2:25pm (45m) General
Open, Webby Book Publishing Systems
Hugh McGuire (PressBooks / LibriVox / Iambik ) et al
Book production should be nimble, and digital-first. We'll examine ways to get there, starting with experiments using an adapted version of the WordPress blogging software to build an open source, webby book-production workflow systems, that output .epub, print-ready PDF, and In-Design-ready XML.
2:30pm-3:15pm (45m) General
What's in HTML5 for Publishers?
Philippe Le Hegaret (W3C)
HTML, the hypertext language for the Web, is no longer restricted to Web sites but is being in widely different context. EPUB, an open e-book standard, has been using XHTML 1.1 but HTML5, the upcoming new version of HTML, will impact all HTML-based applications. This session will explore some of the new features in HTML5, in particular those can be applied to publishing.
4:05pm-4:25pm (20m) Keynote
The Condition of Music
James Bridle (booktwo.org)
Paper-based literature is becoming digital, migrating from the page onto screens and the web. James will be talking about book guilt, the Open Bookmarks project, foam-phase literature and how publishers can reclaim reading.
4:25pm-4:45pm (20m) Keynote
U.S. iTunes Appstore: Lessons from The First 30 Months
Ben Lorica (O'Reilly Media)
In this talk Ben will go over a series of (surprising) observations backed by comprehensive data from the U.S. iTunes app store. He will present statistics and metrics that will help app sellers, marketers, and developers, understand recent dynamics in the U.S. app store. Along the way we'll uncover clues and strategies for boosting app downloads.
4:45pm-5:05pm (20m) Keynote
Creating Passionate Users
Kathy Sierra (Creating Passionate Users)
Keynote by Kathy Sierra, blogger, and author of a Technorati Top 100 blog, "Creating Passionate Users."
5:10pm-5:35pm (25m) Keynote
CURATION: Beyond The Buzzword
Steve Rosenbaum (Magnify.net)
Keynote by Steve Rosenbaum, Founder and CEO of Magnify.net.
5:35pm-6:00pm (25m) Keynote
From Blogs to Books
Ben Huh (I Can Has Cheezburger)
Ben Huh is the CEO and founder of Cheezburger Network, the Internet publisher best known for FAILS, LOLcats, and other funny memes. He is a former journalist turned dot com entrepreneur with a knack for nailing popular zeitgeist and has been credited with bringing Internet memes to the mainstream and popularizing Internet culture.
10:45am-11:30am (45m) General
Toward an All-digital Workflow
Steve Kotrch (Simon & Schuster)
By using XML to bridge the gap between their databases and their book-cover designers, Simon & Schuster took significant steps toward building a totally digital workflow, in order to streamline the production of creating book covers and to get descriptions of those books out on the internet.
11:35am-12:20pm (45m) General
#ISBN Hour Live with Laura Dawson
Laura Dawson (Bowker)
Join Firebrand's Laura Dawson for a face to face version of her popular Twitter chat, "#ISBN Hour."
1:40pm-2:25pm (45m) General
The Art and Business of Transmedia Storytelling
Jeremy Bornstein (Subutai Corporation) et al
In this panel, which boasts some of the world's transmedia luminaries, we'll explore what's happening--and what could happen--with the business and art of transmedia.
2:30pm-3:15pm (45m) General
Secrets from the Underground (for Publishers)
Aaron Miller (ReadSocial) et al
Twenty-one insights on community, distribution and profit from the startup camp.
10:45am-11:30am (45m) General
Subscription Models and Case Studies
Andrew Savikas (Safari Books Online) et al
From usage data to marketing techniques to the impact of the mobile web, you'll learn about subscription business models from the inside out.
11:35am-12:20pm (45m) General
Building the Future from Within: A Practical Approach to the Day-by-Day Process of Reinventing Your Book Publishing Company
Dominique Raccah (Sourcebooks)
Today, the book publishing business is in transformation and as a result all book publishing companies are (to a greater or lesser extent) changing. In this talk, we tackle the profound changes we are all dealing with, including: transparency, culture and leadership, creating flexible agile organizations, workflow and process changes, rethinking roles and retraining.
1:40pm-2:25pm (45m) General
Inventory on Demand in the Digital Age: Breakthroughs in Publisher Value Creation through New Models in Publishing and Inventory Practices
Laura Baldwin (O'Reilly Media, Inc.) et al
As the book retailing, supply chain, and delivery environments change new models are required to build long term publisher value. The true value of a media company, or publisher, lies in content and the brand attributes created by a publisher’s editorial and marketing efforts.
2:30pm-3:15pm (45m) General
Game Plans for Publishers to Build Direct Relationships with Customers
Sameer Shariff (iPublishCentral) et al
Our session will focus on answering ‘What it takes for a publisher to transition from a B2B business model to a B2C business model'.
10:45am-11:30am (45m) General
Literary Reviewing in the Digital Age
Bethanne Patrick (Book Riot) et al
Does a divide exist between the digerati and the literati, and is it growing? Has the Internet helped or hindered literary criticism? And, what does the future hold for book reviewing? Join the Book Maven herself, Bethanne Patrick as she hosts a panel of the book world's best critics for a fun and thought-provoking look at literary reviewing in the digital age.
11:35am-12:20pm (45m) General
Image Rights--A Challenging But Significant Opportunity in the Digital Transition
Andrew Malkin (Innodata) et al
Publishers of all shapes & sizes now sell "vanilla" eBooks but this leaves out numerous categories--the new frontier features images to showcase on color screen devices. Clearing these rights can intimidate and overwhelm. Here we will address a thorny issue head-on and look beyond trade books with broad representation--agent, publisher, global retailer and image holder all motivated to monetize!
1:40pm-2:25pm (45m) General
Managing the Digital Market in Two Shores of the Ocean: The Spanish Case
Matilde Sanz (Grupo Santillana)
This session will cover the development of the digital market from scratch at al global level. We will cover the legal framework to operate sales both local and globally, pricing models, the development of product and services and the distribution of digital content.
2:30pm-3:15pm (45m) General
Hard Lessons Learned from Selling Children's eBooks Online
Hillel Cooperman (A Story Before Bed) et al
Jackson Fish Market's Hillel Cooperman moderates this stellar panel of leaders in the children's digital content market to discuss their mistakes and successes, and get actual details on what’s working for each of them as they blaze the trail of selling children’s ebooks and mobile apps online.
10:45am-11:30am (45m) Products and Services
Electronic Textbooks – an Abundant New Media Channel
William Chesser (Ingram Content Group)
Since e-books became commercially available, publishers have wrestled over whether or not to risk jeopardizing income from print by digitizing textbooks, and academics, students and librarians have increasingly pressured them to do it. This session highlights the challenges and successes in this pivotal area of academic publishing.
11:35am-12:20pm (45m) Products and Services
How to Increase Sales and Profits from Digital Publishing Opportunities
Jonathan Hevenstone (Jouve) et al
Jouve will present three customer cases in which our set of next-generation services are helping to transform the publishing industry.
1:40pm-2:25pm (45m) Products and Services
Content Transformation in the New Decade
Gregory Sullivan (SPi Global)
The requirements of content conversion projects have changed rapidly as publishers look at multiple customer segments, distribution channels and business models. Multiple input/output formats need to be supported, in a shorter time, and with smaller budgets. How can publishers and conversion partners collaborate to maximize ROI?
10:45am-11:30am (45m) Products and Services
New From LibreDigital: Business Intelligence for the eBook Market
Tyler Ruse (LibreDigital)
LibreDigital is launching a business intelligence toolset that will enable publishers to grow e-book sales through a deeper understanding of e-book market data. By aggregating sales and performance data across all e-book retail outlets, LibreDigital BI enables publishers to assess the impact of pricing and business model changes as well as audit for compliance against their retail contracts.
11:35am-12:20pm (45m) Products and Services
The New Publishing: Anywhere, Anytime, Anyhow
Jason Monberg (MarkLogic Corporation)
Publishing is as much about accessibility, real-time consumption and interaction across a landscape of devices as it is about the content. Publishers must not only support this drive towards accessibility, real-time interaction and location awareness across devices, they must lead the way.
1:40pm-2:25pm (45m) Products and Services
Digital Sales File Processing – A Key Pillar in Driving Greater Digital Sales Revenue for Publishers
Russell Longo (Sterling Commerce, an IBM Company)
Embracing new digital business models calls for a fundamental change in how publishers manage the exchange of digital sales data as content is sold online. This presentation explores how successful publishers are profiting from these changes by forming fluid networks of sales partner relationships supported by technology that automates and manages electronic sales interactions and transactions.
2:30pm-3:15pm (45m) General
eReading from the eReader's Perspective
Jane Litte (DearAuthor.com) et al
Join Jane Litte, of Dear Author and Sarah Wendell of Smart Bitches/Trashy Books and Kirkus Book Reviews in an interactive discussion for publishers, programmers, designers and device manufacturers on what real life book readers like, dislike, want to see, and couldn't care less about when it comes to ereading devices, gadgets, platforms and apps. Jane and Sarah will demo devices, apps and more.
12:20pm-1:40pm (1h 20m)
Break: Lunch
7:45am-8:45am (1h)
Break: Coffee
10:15am-10:45am (30m)
Break: AM Break
3:15pm-4:00pm (45m)
Break: PM Break - Sponsored by MarkLogic
  • Ingram Content Group
  • Qualcomm
  • codeMantra
  • COPIA
  • Impelsys Inc.
  • Aptara
  • Bowker
  • Connotate
  • HP
  • Jouve North America
  • LibreDigital
  • Malloy
  • MarkLogic
  • Random House, Inc.
  • SPi Global
  • Sterling Commerce
  • Baker & Taylor
  • The BookMasters Group
  • Constellation
  • Jacquette Consulting
  • Mashery
  • Silverchair
  • Wolfram
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Download the TOC Sponsor/Exhibitor Prospectus (PDF)

View a complete list of TOC contacts

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