TOC 2011 Schedule

Below are the confirmed and scheduled talks at TOC 2011 (schedule subject to change).

Customize Your Own Schedule

Create your own TOC schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Metropolitan East
Add Welcome to your personal schedule
8:45am Keynotes
Room: Metropolitan East
Welcome
Add BETTER THAN FREE: How Value Is Generated in a Free Copy World to your personal schedule
8:50am Plenary
Room: Metropolitan East
BETTER THAN FREE: How Value Is Generated in a Free Copy World Kevin Kelly (Wired)
Add The Consumer-Driven Reading Revolution: Are You Along for The Ride? to your personal schedule
9:20am Plenary
Room: Metropolitan East
The Consumer-Driven Reading Revolution: Are You Along for The Ride? Cheryl Goodman (Qualcomm MEMS Technologies, Inc )
Add Marketing the Newest Media to your personal schedule
9:40am Plenary
Room: Metropolitan East
Marketing the Newest Media Sol Rosenberg (Copia Interactive, LLC)
Add Making the Book Truly Accessible  to your personal schedule
9:50am Plenary
Room: Metropolitan East
Making the Book Truly Accessible Jim Fruchterman (Benetech)
Add Solving the Digital Loan Problem: Can Library Lending of eBooks be a Win-win for Publishers AND Libraries? to your personal schedule
11:35am Solving the Digital Loan Problem: Can Library Lending of eBooks be a Win-win for Publishers AND Libraries? Heather McCormack (Library Journal Magazine), Katie Dunneback (National Library Service for the Blind & Physically Handicapped, Library of Congress), Ruth Liebmann (Random House, Inc.), Micah Bowers (Bluefire)
Add Open, Webby Book Publishing Systems to your personal schedule
1:40pm Open, Webby Book Publishing Systems Hugh McGuire (PressBooks / LibriVox / Iambik ), Kirk Biglione (Oxford Media Works), John Maxwell (Simon Fraser University)
Add What's in HTML5 for Publishers? to your personal schedule
2:30pm What's in HTML5 for Publishers? Philippe Le Hegaret (W3C)
Add The Condition of Music to your personal schedule
4:05pm Keynotes
Room: Metropolitan East
The Condition of Music James Bridle (booktwo.org)
Add U.S. iTunes Appstore: Lessons from The First 30 Months to your personal schedule
4:25pm Plenary
Room: Metropolitan East
U.S. iTunes Appstore: Lessons from The First 30 Months Ben Lorica (O'Reilly Media)
Add Creating Passionate Users to your personal schedule
4:45pm Plenary
Room: Metropolitan East
Creating Passionate Users Kathy Sierra (SeriousPony)
Add CURATION: Beyond The Buzzword to your personal schedule
5:10pm Plenary
Room: Metropolitan East
CURATION: Beyond The Buzzword Steve Rosenbaum (Magnify.net)
Add From Blogs to Books to your personal schedule
5:35pm Plenary
Room: Metropolitan East
From Blogs to Books Ben Huh (I Can Has Cheezburger)
New York East
Add Toward an All-digital Workflow to your personal schedule
10:45am Toward an All-digital Workflow Steve Kotrch (Simon & Schuster)
Add #ISBN Hour Live with Laura Dawson to your personal schedule
11:35am #ISBN Hour Live with Laura Dawson Laura Dawson (Bowker)
Add The Art and Business of Transmedia Storytelling  to your personal schedule
1:40pm The Art and Business of Transmedia Storytelling Jeremy Bornstein (Subutai Corporation), Flint Dille (Ground Zero Productions), Jeff Gomez (Starlight Runner Entertainment)
Add Secrets from the Underground (for Publishers) to your personal schedule
2:30pm Secrets from the Underground (for Publishers) Aaron Miller (ReadSocial), Travis Alber (ReadSocial), Kyusik Chung (Discovereads), Jurgen Fauth (Fictionaut), Scott Lindenbaum (Electric Literature)
New York West
Add Subscription Models and Case Studies  to your personal schedule
10:45am Subscription Models and Case Studies Andrew Savikas (Safari Books Online), Jeremy Bornstein (Subutai Corporation), Matt Mitchell (MediaPass™), Richard Ziade (Arc90, Inc.)
Add Game Plans for Publishers to Build Direct Relationships with Customers to your personal schedule
2:30pm Game Plans for Publishers to Build Direct Relationships with Customers Sameer Shariff (iPublishCentral), Dan Wallek (Lerner Publishing Group, Inc.)
Riverside Ballroom
Add Literary Reviewing in the Digital Age to your personal schedule
10:45am Literary Reviewing in the Digital Age Bethanne Patrick (Book Riot), Ron Charles (Washington Post), Sarah Weinman (Publishers Marketplace), Bob Carlton (Kirkus Reviews)
Add Image Rights--A Challenging But Significant Opportunity in the Digital Transition to your personal schedule
11:35am Image Rights--A Challenging But Significant Opportunity in the Digital Transition Andrew Malkin (Innodata), David Laidler (Works Artists), Kirsty Melville (Andrews McMeel Publishing, LLC), Peter Smith (THOMPSON HINE LLP), Sarah Williams (Chronicle Books)
Add Hard Lessons Learned from Selling Children's eBooks Online to your personal schedule
2:30pm Hard Lessons Learned from Selling Children's eBooks Online Hillel Cooperman (A Story Before Bed), Megan Quinn (Charlesbridge), Sara Berliner (ScrollMotion), Lyle Underkoffler (Disney Publishing Worldwide)
Riverside Suite
Add Electronic Textbooks – an Abundant New Media Channel to your personal schedule
10:45am Electronic Textbooks – an Abundant New Media Channel William Chesser (Ingram Content Group)
Add How to Increase Sales and Profits from Digital Publishing Opportunities to your personal schedule
11:35am How to Increase Sales and Profits from Digital Publishing Opportunities Jonathan Hevenstone (Jouve), Steve Paxhia (Beacon Digital Strategies), Dorothy Hoskins (Jouve NA)
Add Content Transformation in the New Decade to your personal schedule
1:40pm Content Transformation in the New Decade Gregory Sullivan (SPi Global)
Liberty 3
Add The New Publishing: Anywhere, Anytime, Anyhow to your personal schedule
11:35am The New Publishing: Anywhere, Anytime, Anyhow Jason Monberg (MarkLogic Corporation)
Add eReading from the eReader's Perspective to your personal schedule
2:30pm eReading from the eReader's Perspective Jane Litte (DearAuthor.com), Sarah Wendell (Smart Bitches, Trashy Books LLC)
12:20pm Lunch
Room: Metropolitan West, Central Park East & West
7:45am Coffee
Room: Exhibit Hall
10:15am AM Break
Room: Exhibit Hall
3:15pm PM Break - Sponsored by MarkLogic
Room: Exhibit Hall
8:45am-8:50am (5m) Keynote
Welcome
8:50am-9:15am (25m) Keynote
BETTER THAN FREE: How Value Is Generated in a Free Copy World
Kevin Kelly (Wired)
9:20am-9:35am (15m) Keynote
The Consumer-Driven Reading Revolution: Are You Along for The Ride?
Cheryl Goodman (Qualcomm MEMS Technologies, Inc )
9:40am-9:45am (5m) Keynote
Marketing the Newest Media
Sol Rosenberg (Copia Interactive, LLC)
9:50am-10:15am (25m) Keynote
Making the Book Truly Accessible
Jim Fruchterman (Benetech)
10:45am-11:30am (45m) General
What Do eReading Customers Really, Really Want? An In-depth, Research, and Data-driven Exploration of Reading Behavior, Content Consumption, and Consumer Attitudes Toward eReaders and Multifunction Devices
Cheryl Goodman (Qualcomm MEMS Technologies, Inc ), Michael Tamblyn (Kobo)
11:35am-12:20pm (45m) General
Solving the Digital Loan Problem: Can Library Lending of eBooks be a Win-win for Publishers AND Libraries?
Heather McCormack (Library Journal Magazine), Katie Dunneback (National Library Service for the Blind & Physically Handicapped, Library of Congress), Ruth Liebmann (Random House, Inc.), Micah Bowers (Bluefire)
1:40pm-2:25pm (45m) General
Open, Webby Book Publishing Systems
Hugh McGuire (PressBooks / LibriVox / Iambik ), Kirk Biglione (Oxford Media Works), John Maxwell (Simon Fraser University)
2:30pm-3:15pm (45m) General
What's in HTML5 for Publishers?
Philippe Le Hegaret (W3C)
4:05pm-4:25pm (20m) Keynote
The Condition of Music
James Bridle (booktwo.org)
4:25pm-4:45pm (20m) Keynote
U.S. iTunes Appstore: Lessons from The First 30 Months
Ben Lorica (O'Reilly Media)
4:45pm-5:05pm (20m) Keynote
Creating Passionate Users
Kathy Sierra (SeriousPony)
5:10pm-5:35pm (25m) Keynote
CURATION: Beyond The Buzzword
Steve Rosenbaum (Magnify.net)
5:35pm-6:00pm (25m) Keynote
From Blogs to Books
Ben Huh (I Can Has Cheezburger)
10:45am-11:30am (45m) General
Toward an All-digital Workflow
Steve Kotrch (Simon & Schuster)
11:35am-12:20pm (45m) General
#ISBN Hour Live with Laura Dawson
Laura Dawson (Bowker)
1:40pm-2:25pm (45m) General
The Art and Business of Transmedia Storytelling
Jeremy Bornstein (Subutai Corporation), Flint Dille (Ground Zero Productions), Jeff Gomez (Starlight Runner Entertainment)
2:30pm-3:15pm (45m) General
Secrets from the Underground (for Publishers)
Aaron Miller (ReadSocial), Travis Alber (ReadSocial), Kyusik Chung (Discovereads), Jurgen Fauth (Fictionaut), Scott Lindenbaum (Electric Literature)
10:45am-11:30am (45m) General
Subscription Models and Case Studies
Andrew Savikas (Safari Books Online), Jeremy Bornstein (Subutai Corporation), Matt Mitchell (MediaPass™), Richard Ziade (Arc90, Inc.)
11:35am-12:20pm (45m) General
Building the Future from Within: A Practical Approach to the Day-by-Day Process of Reinventing Your Book Publishing Company
Dominique Raccah (Sourcebooks)
1:40pm-2:25pm (45m) General
Inventory on Demand in the Digital Age: Breakthroughs in Publisher Value Creation through New Models in Publishing and Inventory Practices
Laura Baldwin (O'Reilly Media, Inc.), Phil Ollila (Ingram Content Group Inc.)
2:30pm-3:15pm (45m) General
Game Plans for Publishers to Build Direct Relationships with Customers
Sameer Shariff (iPublishCentral), Dan Wallek (Lerner Publishing Group, Inc.)
10:45am-11:30am (45m) General
Literary Reviewing in the Digital Age
Bethanne Patrick (Book Riot), Ron Charles (Washington Post), Sarah Weinman (Publishers Marketplace), Bob Carlton (Kirkus Reviews)
11:35am-12:20pm (45m) General
Image Rights--A Challenging But Significant Opportunity in the Digital Transition
Andrew Malkin (Innodata), David Laidler (Works Artists), Kirsty Melville (Andrews McMeel Publishing, LLC), Peter Smith (THOMPSON HINE LLP), Sarah Williams (Chronicle Books)
1:40pm-2:25pm (45m) General
Managing the Digital Market in Two Shores of the Ocean: The Spanish Case
Matilde Sanz (Grupo Santillana)
2:30pm-3:15pm (45m) General
Hard Lessons Learned from Selling Children's eBooks Online
Hillel Cooperman (A Story Before Bed), Megan Quinn (Charlesbridge), Sara Berliner (ScrollMotion), Lyle Underkoffler (Disney Publishing Worldwide)
10:45am-11:30am (45m) Products and Services
Electronic Textbooks – an Abundant New Media Channel
William Chesser (Ingram Content Group)
11:35am-12:20pm (45m) Products and Services
How to Increase Sales and Profits from Digital Publishing Opportunities
Jonathan Hevenstone (Jouve), Steve Paxhia (Beacon Digital Strategies), Dorothy Hoskins (Jouve NA)
1:40pm-2:25pm (45m) Products and Services
Content Transformation in the New Decade
Gregory Sullivan (SPi Global)
10:45am-11:30am (45m) Products and Services
New From LibreDigital: Business Intelligence for the eBook Market
Tyler Ruse (LibreDigital)
11:35am-12:20pm (45m) Products and Services
The New Publishing: Anywhere, Anytime, Anyhow
Jason Monberg (MarkLogic Corporation)
1:40pm-2:25pm (45m) Products and Services
Digital Sales File Processing – A Key Pillar in Driving Greater Digital Sales Revenue for Publishers
Russell Longo (Sterling Commerce, an IBM Company)
2:30pm-3:15pm (45m) General
eReading from the eReader's Perspective
Jane Litte (DearAuthor.com), Sarah Wendell (Smart Bitches, Trashy Books LLC)
12:20pm-1:40pm (1h 20m)
Break: Lunch
7:45am-8:45am (1h)
Break: Coffee
10:15am-10:45am (30m)
Break: AM Break
3:15pm-4:00pm (45m)
Break: PM Break - Sponsored by MarkLogic
  • Ingram Content Group
  • Qualcomm
  • codeMantra
  • COPIA
  • Impelsys Inc.
  • Aptara
  • Bowker
  • Connotate
  • HP
  • Jouve North America
  • LibreDigital
  • Malloy
  • MarkLogic
  • Random House, Inc.
  • SPi Global
  • Sterling Commerce
  • Baker & Taylor
  • The BookMasters Group
  • Constellation
  • Jacquette Consulting
  • Mashery
  • Silverchair
  • Wolfram
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Download the TOC Sponsor/Exhibitor Prospectus (PDF)

View a complete list of TOC contacts

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