Peter Hildick-Smith is President of Codex-Group, a pioneer in digital book audience research, founded in 2004. The firm tracks and forecasts digital book trends for the publishing industry, and its digital pre-publication market testing Book Identity and Author Equity programs help publishers boost new book discovery and purchase conversion rates, develop author audiences, and increase new book sales.
New York Times bestsellers that have benefited from Codex digital market pre-test programs include—Have a Little Faith by Mitch Albom (Hyperion) NYT #1, Physick Book of Deliverance Dane by Katherine Howe (Hyperion) NYT #2, Mighty Queens of Freeville (Hyperion) NYT #16, Ten Roads to Riches by Ken Fisher (Wiley) NYT #8. Brass Verdict by Michael Connelly (Little, Brown) NYT #1, The Song is You by Arthur Philips (Random House) NYT #31, Bonk by Mary Roach (Norton) NYT #10, Final Warning by James Patterson (Little, Brown) NYT #1, Rules of Deception by Chris Reich (Doubleday) NYT #3.
Prior to founding Codex, Hildick-Smith was SVP, Customer Management for GE Capital Global Consumer Finance, North America, serving retail clients including Wal-Mart, Home Depot, Exxon/Mobil, Gap, and JC Penney, and before that was Chief Marketing Officer for GE Capital Consumer Finance UK. At Bertelsmann’s Bantam Doubleday Dell Publishing Group, he served as VP, Merchandising, as well as VP, Marketing for the Young Readers, School, College and Library markets. He chairs the Wharton Media & Entertainment Network in New York, is a research advisor to the National Endowment for the Arts, and has an MBA in Marketing from The Wharton School (1981), and a BA in Comparative Literature from the University of Pennsylvania (1976).
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