Lorena Jones

Lorena Jones
Publishing Director, Chronicle Books

Website

Lorena Jones is a publishing director at Chronicle Books, where she spearheads the development and production of the company’s new digital products and directs the food and drink publishing. Prior to joining Chronicle in 2009, she worked for Ten Speed Press from 1994-2008, where she acquired and edited primarily cookbooks and was the publisher from 2004-2008.

Sessions

Workshop Metropolitan East
Timothy Doyle (Harvard University Press), Lorena Jones (Chronicle Books)
Average rating: ***..
(3.67, 12 ratings)
Most publishers have well-work P&Ls, budgets, and other financial tools for planning future products and analyzing current ones. But direct sales, agency pricing, POD, changing royalties, app stores, and currency exchange rates are just a few of the variables that need to be added or modified to get a realistic financial picture of digital product performance. Read more.
  • Ingram Content Group
  • Qualcomm
  • codeMantra
  • COPIA
  • Impelsys Inc.
  • Aptara
  • Bowker
  • Connotate
  • HP
  • Jouve North America
  • LibreDigital
  • Malloy
  • MarkLogic
  • Random House, Inc.
  • SPi Global
  • Sterling Commerce
  • Baker & Taylor
  • The BookMasters Group
  • Constellation
  • Jacquette Consulting
  • Mashery
  • Silverchair
  • Wolfram
  • Smashwords, Inc.

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