Russell Longo

Russell Longo
Senior Account Executive, Sterling Commerce, an IBM Company

Russell Longo, Senior Account Executive in IBM’s Industry Solution team, has worked the past 12 years helping companies across different industries develop strategies to address their business intelligence and B2B communications needs. As part of Sterling Commerce’s Media and Entertainment industry team, Russell directed his efforts toward the specific B2B and visibility issues of the emerging digital sales channel for IBM’s publishing industry customers.

Sessions

Russell Longo (Sterling Commerce, an IBM Company)
Embracing new digital business models calls for a fundamental change in how publishers manage the exchange of digital sales data as content is sold online. This presentation explores how successful publishers are profiting from these changes by forming fluid networks of sales partner relationships supported by technology that automates and manages electronic sales interactions and transactions. Read more.
  • Ingram Content Group
  • Qualcomm
  • codeMantra
  • COPIA
  • Impelsys Inc.
  • Aptara
  • Bowker
  • Connotate
  • HP
  • Jouve North America
  • LibreDigital
  • Malloy
  • MarkLogic
  • Random House, Inc.
  • SPi Global
  • Sterling Commerce
  • Baker & Taylor
  • The BookMasters Group
  • Constellation
  • Jacquette Consulting
  • Mashery
  • Silverchair
  • Wolfram
  • Smashwords, Inc.

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