David McCarthy

David McCarthy
Director of Product Management for Digital Education, Barnes and Noble

Website

David McCarthy is the director of product management for digital education at Barnes & Noble. He joined Barnes & Noble in 1999 and is responsible for defining Barnes & Noble’s digital products for higher education. Specifically, he currently oversees the product and technical development of NOOKstudy, a digital reading solution focused on the needs of college students. The NOOKstudy platform is currently in use by students on over 630 campuses served by Barnes & Noble College Booksellers as well as students in over 3,000 other schools. McCarthy was also involved with the development and launch of Barnes & Noble digital platform in July 2009. Prior to his digital education role, he was responsible for managing the project portfolio for BN.com as the director of project management. In this role he managed projects dealing with all aspects of e-commerce, web development, and communities. McCarthy is a graduate of Old Dominion University.

Sessions

General New York West
Moderated by:
Jade Roth (Barnes & Noble)
Panelists:
Curtiss Barnes (Cengage Learning), Nick Francesco (Rochester Institute of Technology), David McCarthy (Barnes and Noble), Jacob Robinson (Texas A&M University), Susan Stites-Doe (The College of Brockport)
Average rating: ****.
(4.00, 5 ratings)
Despite the growth of digital reading for trade books, digital content has not yet gained acceptance in higher education. 15% of textbook content is available digitally yet only 1-3% of sales are digital. Barnes & Noble is working with a diverse set of learners and institutions conducting research about eBook Reader and eTextbook use. This faculty led panel will share useful data and insights. Read more.
  • Ingram Content Group
  • Qualcomm
  • codeMantra
  • COPIA
  • Impelsys Inc.
  • Aptara
  • Bowker
  • Connotate
  • HP
  • Jouve North America
  • LibreDigital
  • Malloy
  • MarkLogic
  • Random House, Inc.
  • SPi Global
  • Sterling Commerce
  • Baker & Taylor
  • The BookMasters Group
  • Constellation
  • Jacquette Consulting
  • Mashery
  • Silverchair
  • Wolfram
  • Smashwords, Inc.

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