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"What a great group of people, and amazing spirit at TOC. Learned a lot, made new friends, and came away fired up about the future of publishing." — Steven Rosenbaum, CEO, Magnify.net

"At its best, Tools of Change reaffirms the promise of publishing, even as it challenges us to rethink the roles that publishers play. This year, you did a great job of blending the established and the new"—Brian O'Leary, Founder and Principle, Magellan Media

"This conference really is the bleeding edge of the industry. We're smarter just for having been in the building."—Stephen Solomon, Eleven Learning

"Tools of Change in Publishing, a conference that's a sort of brainiac party at the intersection of publishing and digital innovation. Last year I called TOC a very full-brain conference because "both left and right brain perspectives are represented and explored." —Sarah Wendell, Smart Bitches, Trashy Books

"TOC continues to focus on the rapid changes occurring in the publishing industry, attracts leading speakers, and provides a forum for vendors to exhibit their latest products. It has become one of the industry's leading events."—Donald T. Hawkins, Unlimited Priorities

"[TOC is] a conference that prides itself on offering a view of the publishing industry through a wide-angle lens with an occasional microscope thrown in."—Florrie Binford Kichler, ibpablog.wordpress.com

"Often at TOC the most memorable presentations seek to redefine what a "book" could be, and this year was no exception." —Ron Hogan, shelf-awareness.com

"Indeed, despite a crowded calendar of digital conferences, this year's TOC sold out completely attracting 1,400 attendees, and the event's popularity, utility, and cachet only seemed to grow." —Calvin Reid, Publisher's Weekly

"The O'Reilly Tools of Change for Publishing Conference, a conference that shapes the future of publishing by gathering leading minds to interact and learn from each other." —John Depree, believerspress.com

"This year's O'Reilly TOC Conference (Tools of Change for Publishing) promises another smorgasbord of writing and publishing visionaries."—The Australian Writer's Marketplace

"Sold out once again, the TOC's blend of highly technical workshops, business case studies and more conversational panels focused on the new digital publishing paradigm—conducted by a range of digital professionals (and digital superstars)—just seems to work."—Calvin Reid, Publisher's Weekly

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TOC New York 2012

Change/Forward/Fast

The acceleration of change and innovation in the publishing industry today is dizzying, and the pace can be overwhelming. But this change/forward/fast environment is also ripe with opportunity for those who embrace it and learn to adapt and innovate quickly.

O’Reilly’s TOC Conference is where the publishing and tech industries converge, as practitioners and executives from both camps share what they've learned from their successes and failures, explore ideas, and join together to navigate publishing’s ongoing transformation. TOC 2012 delivers a deft mix of the practical and the visionary to give attendees the tools and guidance they need to succeed—and the inspiration to lead change.

Expect coverage that’s both deep and wide, with a range of practical, in-depth sessions that cover the innovations rocking every aspect of the art, craft, and business of publishing in the 21st century. Create your own path through the conference, from exploring the design and implementation of profitable business models to the advanced technical aspects of creating digital books, agile publishing, and fostering collaborative environments that help ideas (and careers) to thrive. See the day-by-day schedule

Explore the evolving publishing ecosystem from every angle

Because the sheer amount of intelligence amassed at TOC can be overwhelming, we’ve organized the sessions into three tracks:

• Manage. If you make key decisions or manage people or projects, you’ll find sessions here to help you craft profitable business models and digital rights agreements, design mobile-driven strategies for data-rich content, hire train and manage 'hybrid' employees, apply agile technologies to traditional publishing, and more.
• Make. If you are in the product acquisitions, development, or production areas or have a hand in crafting a product, these sessions will help you solve UX problems,embed video into eBooks or web pages, discover the latest developments and forecasts in digital typography for screen-based reading, build an EPUB 3 from start to finish, and more.
• Market. If you are involved in any aspect of sales or marketing, these sessions will help you discover how consumers find books online, get real-time market intelligence and see how to use that data to market your products, capture and re-purpose customer data, optimize content rights and licensing, and more.

TOC sells out year after year not only because it focuses on significant new and emerging tools and techniques, but also because it provides deeply practical guidance that helps attendees change/forward/fast with confidence. We hope you'll join us February 13-15, 2012 at the Marriott Marquis Times Square in New York, NY.