In the fast-changing landscape of publishing, the future is no longer about looking at linear text – both digital and print platforms are actively taking advantage of new and improved technologies for enriching reader experience. With e-readers and other digital devices, this is easy to do. Everything you need to connect text with videos, links, sounds, etc. is on one screen. But for the old-fashioned standby – the printed book – connecting the offline of the text to the online of the enriched reader experience does not have as simple or obvious a solution.
In this session, publisher and founder of Atria Books, Judith Curr will address the innovative ways that Atria solved this problem and integrated new content into books for an expanded experience. She will also explore new digital possibilities around promotional material that is laser-focused for specific target audiences. She will highlight case studies examples of various publications that are connecting books to readers’ mobile devices and other screens and how this is resonating with today’s multitasking audience. Judith will describe the unique ways in which Atria is improving customer experience and also stepping up its marketing game, by citing the following examples:
As publisher and founder of Atria Books, Judith Curr has ultimate responsibility for all the editorial, publishing, and marketing activities of the Atria imprint. Judith believes in creating books that are physically beautiful and that can help to shape the culture in positive, constructive ways. She was the guiding force behind the publishing of the international phenomenon The Secret by Rhonda Byrne (more than 16 million copies sold). Judith is an industry leader in adopting new technologies and developing innovative marketing strategies. In just ten years, she has overseen Atria’s growth into a consistently successful and forward-thinking division within legendary publishing powerhouse Simon & Schuster, Inc. A native of Australia, Judith has been an executive in American publishing since 1996.
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