Peel away both the hype and the cynicism and find out how consumers are actually using e-readers and consuming digital content. Presenting results from the first fielding in the third volume of Consumer Attitudes Toward E-book Reading, representatives from the Book Industry Study Group and R.R. Bowker will provide a window into the mind of the e-book consumer. From e-reader preferences to price sensitivity, learn what end users really think. Plus, for the first time ever, results from Bowker’s International E-book Monitor will be shared, helping put the U.S. experience in the context of the global marketplace for digital products.
Len Vlahos is the executive director of the Book Industry Study Group, a national not-for-profit trade association whose mission is to create a more informed, efficient, and empowered supply chain. Prior to joining BISG, Len spent nearly 20 years at the American Booksellers Association, where he served as ABA’s communications director, e-commerce director, education director, and most recently, Chief Operating Officer. Len has worked for Internet marketing pioneer Yoyodyne, and for Kratz & Co. public relations. Prior to joining ABA, he worked in independent, chain, and university bookstores. He lives in Connecticut with his wife Kristen, and two sons, Charlie and Luke.
Kelly Gallagher serves as VP of Publishing Services at RR Bowker. In this role he manages the implementation of a host of Bowker business intelligence services, including the PubTrack Consumer research panel reaching over 40,000 ‘e’ and ‘p’ book consumers. For the past year, he has been leading a team of researchers on a three-year initiative for the Book Industry Study Group to study consumer attitudes toward e-devices and digital content. This long-term trended study looks at consumer purchases on a quarterly basis as it seeks to understand the rate and shift to digital content. In addition to managing the consumer research panel, he oversees sales data collection and analytics tools for the higher education and religious book markets for Bowker. Beyond his role at Bowker, Kelly also serves as Research Chair for the BISG.
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