Beyond “Discovery”—Understanding The True Potential Of An Insight-oriented Publishing Environment

Kristen McLean (Bookigee), Kelly Gallagher (RR Bowker)
Manage Duffy-Columbia
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As anyone who has attended a publishing or development conference in the last few years will tell you, DISCOVERY is the one word which is repeated over-and-over. But until this point, we have been thinking about Discovery in one way only: “How will consumers discover [and purchase] my book/app/website, and how can I influence that?” In this session we will move beyond the buzzword of “discoverability” toward a deeper examination of what true discovery means for key stakeholders—publishers, authors, readers, content partners, and how this insight can transform our entire approach to the future publishing model.

Key Questions:

  • What exactly does an expanded definition of Discovery mean for Authors, Publishers, Readers, and Third-Party Content Creators?
  • Authors – understanding, building, & conversing with audience
  • Publishers – understanding the demand curve, emerging opportunities for content, and moving beyond POS data toward deeper forms of consumer intelligence
  • Reader/Consumers – effective ways of discovering content, connecting with communities across book-centric platforms, authentic communication with creators, consumer as creator, the blurring of traditional roles in publishing
  • Third-Party Content creators (apps, other kinds of media) – transcending traditional silos to reach new audiences through innovative ways of content association
  • Can we imagine a world where we understand demand first, production second?
  • Transforming our information environment from a following model to a leading model
  • Incentivizing audience to create opportunities for discovery using new media principals
  • Creating new spaces for community to connect around content
  • What are the limitations of advance discovery on the creative process?
  • What are the current challenges in the model that inhibit discovery?
  • What implications does an increasingly digital environment have in this area?
  • Are there ways publishers and authors can take control of discovery without being beholden to expensive or inaccessible data and retail partners?
  • What kind of emerging tools offer new paths to Discovery?
  • Data-mining & Scrapers
  • Visualizations
  • Conversations with Audience
  • Consumer intelligence reporting
  • Given that we’re now seeing a snap-back-to-local phenomenon created by an environment where consumers are relying almost exclusively on “local recommenders” they trust, how does the market participate in that conversation?
  • What are the opportunities in the marketplace for new providers of insight & intelligence?
Photo of Kristen McLean

Kristen McLean

Bookigee

Kristen McLean is the founder and CEO of Bookigee, an innovative visualizing search engine for the book industry, Before founding Bookigee, Kristen was the Executive Director of the Association of Booksellers for Children (ABC), a non-profit trade association founded in 1984 that networks the children’s book industry. Under Kristen’s leadership, ABC merged with its larger sister association, the American Booksellers Association (ABA) in 2011, where its work continues. Kristen holds a B.A. from Sarah Lawrence College, and has done graduate work in Graphic and Industrial Design at Massachusetts College of Art. Prior to joining ABC in 2005, Kristen spent twelve years in the book and toy industry in various roles including frontline retailing, merchandising, buying, commission sales, and managing marketing for one of Houghton Mifflin’s trade children’s imprints. As part of her role as an industry strategist, Kristen lectures nationally and internationally on issues facing the publishing world at venues such as Book Expo America (BEA), Digital Book World (DBW), The Society of Children’s Book Writers and Illustrators (SCBWI), The American Library Association (ALA), and The Digital Publishing Conference of the City College of London, UK. Kristen is deeply interested in the confluence of emerging consumer behavior, technology, and publishing in the 21st Century. Find out more at www.kristenmclean.org.

Photo of Kelly Gallagher

Kelly Gallagher

RR Bowker

Kelly Gallagher serves as VP of Publishing Services at RR Bowker. In this role he manages the implementation of a host of Bowker business intelligence services, including the PubTrack consumer research panel reaching over 40,000 ‘e’ and ‘p’ book consumers. For the past year, he has been leading a team of researchers on a three-year initiative for the BISG to study consumer attitudes toward e-devices and digital content. This long-term trended study looks at consumers purchases on a quarterly basis as it seeks to understand the rate and shift to digital content. In addition to managing the consumer research panel, he oversees sales data collection and analytics tools for the higher education and religious book markets for Bowker. Beyond his role at Bowker, Kelly serves the book publishing industry as the Research Chair for the Book Industry Study Group.

  • Publishers Weekly
  • Ingram Content Group
  • COPIA
  • codeMantra
  • Impelsys Inc.
  • SPi Global
  • Baker & Taylor
  • Blackboard
  • Bowker
  • Hewlett Packard
  • Innodata
  • Jouve North America
  • MarkLogic
  • Newgen KnowledgeWorks
  • Océ North America
  • Temis
  • Aptara
  • Atex
  • LibreDigital
  • Media Services Group
  • MarkLogic
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

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