For those who work on the digital and software development side of publishing, agile methodologies such as SCRUM and Lean Development may be familiar, but what would happen if we took these processes out of the technical department and applied them to mainstream publishing’s more vertical workflows? This session will introduce key principals of agile methodology, and then examine the potential benefits of using these methodologies to transform everything from editorial and marketing, to team-building, reporting, product creation cycles, and new product innovation. These kinds of workflows have the potential to flatten hierarchies, speed up production, increase collaboration, reduce inefficiency, and retool our industry for the 21st century. The question is, are we ready for that? No seriously, are we ready?
Kristen McLean is the founder and CEO of Bookigee, an innovative visualizing search engine for the book industry, Before founding Bookigee, Kristen was the Executive Director of the Association of Booksellers for Children (ABC), a non-profit trade association founded in 1984 that networks the children’s book industry. Under Kristen’s leadership, ABC merged with its larger sister association, the American Booksellers Association (ABA) in 2011, where its work continues. Kristen holds a B.A. from Sarah Lawrence College, and has done graduate work in Graphic and Industrial Design at Massachusetts College of Art. Prior to joining ABC in 2005, Kristen spent twelve years in the book and toy industry in various roles including frontline retailing, merchandising, buying, commission sales, and managing marketing for one of Houghton Mifflin’s trade children’s imprints. As part of her role as an industry strategist, Kristen lectures nationally and internationally on issues facing the publishing world at venues such as Book Expo America (BEA), Digital Book World (DBW), The Society of Children’s Book Writers and Illustrators (SCBWI), The American Library Association (ALA), and The Digital Publishing Conference of the City College of London, UK. Kristen is deeply interested in the confluence of emerging consumer behavior, technology, and publishing in the 21st Century. Find out more at www.kristenmclean.org.
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