Scaling Content Development Through Automation

Moderated by:
Joe Wikert (O'Reilly Media, Inc.)
Robbie Allen (Automated Insights, Inc.), Kristian Hammond (Narrative Science) Moderated by: Joe Wikert
Make Broadway South

The fundamental challenge with all publishing models is they are not very scalable. Writing content has been viewed as a singular event that is performed by a single person. In order to grow the amount of content a publisher creates, they have to pay more people to create it.

Now it is possible for software to change that. Robbie Allen’s company, Automated Insights, has done this to great effect by creating over 100,000 articles covering College Basketball, College Football, NBA, MLB, NFL in a 10 month period with just 10 people. They are now branching out beyond sports into finance, real-estate and government.

Our other speaker for this session, Kristian Hammond, is the driving technical force behind Narrative Science’s authoring engine. Kristian will present how this new company is dramatically changing how news content is being created both from data and social media and how publishers can take advantage of this trend.

The session will be moderated by TOC chair Joe Wikert and we look forward to plenty of audience participation in the discussion.

Photo of Joe Wikert

Joe Wikert

O'Reilly Media, Inc.

Joe Wikert is a publishing executive with 20+ years of industry experience. He is General Manager & Publisher at O’Reilly Media, Inc., where he manages the sales and editorial groups. Joe also serves as co-chair for O’Reilly’s Tools of Change (TOC) conference. Prior to joining O’Reilly he was a Vice President and Executive Publisher in the Professional/Trade division of John Wiley & Sons, Inc., and had management responsibility for the WROX and Sybex imprints. Joe regularly shares his publishing industry thoughts and outlook on
his Publishing 2020 blog. He is also the proud owner of an Amazon Kindle and blogs about that experience on his Kindleville blog.

Photo of Robbie Allen

Robbie Allen

Automated Insights, Inc.

Robbie Allen is the Founder and CEO of Automated Insights, Inc., a VC-backed startup based in Durham, NC. Robbie was formerly a Distinguished Engineer, IT at Cisco. He has Masters degrees in Civil and Environmental Engineering and System Design Management from MIT. He’s the author or co-author of ten books covering a variety of technical topics.

Photo of Kristian Hammond

Kristian Hammond

Narrative Science

Kristian Hammond is CTO of Narrative Science, a Chicago start up focused on the generation of narratives from data. He is also a professor of Computer Science and Journalism at Northwestern University and a researcher in the areas of human-machine interaction, context-driven information systems and artificial intelligence. In 1998, Kris founded Northwestern University’s Intelligent Information Laboratory (InfoLab) where his team is creating technology that bridges the gap between people and the information they need. From 2000 to 2001, Dr. Hammond also enjoyed a run as the weekly technology correspondent for WTTW’s Chicago Tomorrow. Kris received his PhD from Yale University.

  • Publishers Weekly
  • Ingram Content Group
  • codeMantra
  • Impelsys Inc.
  • SPi Global
  • Baker & Taylor
  • Blackboard
  • Bowker
  • Hewlett Packard
  • Innodata
  • Jouve North America
  • MarkLogic
  • Newgen KnowledgeWorks
  • Océ North America
  • Temis
  • Aptara
  • Atex
  • LibreDigital
  • Media Services Group
  • MarkLogic
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at

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