The world of startups has much to teach book publishing. The relationship of venture capital and entrepreneur closely resembles that of publisher and author. The dynamics of black swans and long tails appear in both markets. Addressing a felt need in a way that improves people’s lives creates success for both startup and book.
In recent years, a set of new ideas about product development have changed how startups go to market. Minimum viable product is one of those concepts that has gone from buzzword to vocabulary in Silicon Valley. This insight changes when customers become involved, time to market, how much risk is created.
This workshop will answer the following questions:
Todd Sattersten is the founder of BizBookLab, a company that specializes in business books and the business of books. He is the past president of business book retailer 800-CEO-READ and the co-author of The 100 Best Business Books of All Time. His most recent project is Every Book Is a Startup: The New Business of Publishing (O’Reilly, 2011)
For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at email@example.com
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