Introduction – 2 minutes
Overview of Discovery Landscape – 8 mins
Optimizing for Search Engines using your CMS – 20 mins
Optimizing for the Blogosphere (active content marketing) – 20 mins
Optimizing for Social Networks (passive content marketing) – 20 mins
Optimizing Email Campaigns – 20 mins
Jesse is a social media consultant and web programming geek living in the woods of Vermont because he can’t bring himself to leave the gardens and swimming holes. Currently, Jesse is co-owner of Catalyst Webworks—a web development and social media consulting firm in White River Junction, VT. In this role, Jesse travels the country teaching businesses and organizations how to tap into the power and audiences of the web without annoying or alienating their customers.
Jesse is the author of several books about internet ventures including Expand Your Business Using eBay, and Start Your Own Blogging Business. He is currently writing two new books about Internet marketing—both to be published by O’Reilly Media in 2012.
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