It’s easy to forget but back in 2008 a lot of people were declaring that the media as we know it was dead – or dying. Yet, a funny thing happened on the way to the funeral. The media, faced with the threat of extinction, used sheer will and innovation to turn things around. Today the fourth estate is arguably stronger than ever. This even as the global economy sputters.
Curious about the media’s reincarnation, in 2011 Edelman EVP Steve Rubel set out on a journey to learn more. He visited media executives and reporters, technology vendors and social networks – all in a quest to identify some common best practices. Five new “rules” emerged. In this presentation he will share what he learned.
Steve Rubel is EVP/Global Strategy and Insights for Edelman – the world’s largest independent public relations firm. In this role, Rubel studies the future of media and works across the firm’s practices and geographies to help clients unify their communications strategies across traditional, emerging, owned and social channels.
In addition, Rubel also acts as a highly visible Edelman thought leader and writer on media, technology and digital culture. He speaks dozens of times each year around the world and appears frequently in the press. In addition he actively shares his observations and insights through his blog, his monthly Advertising Age column, on Twitter where he is followed by more than 55,000 and Google+ where he is followed by more than 16,000.
Rubel has been named to several prestigious lists, including: PR Week’s 40 Under 40 and The Forbes.com Web Celeb 25.
Prior to joining Edelman in 2006, Rubel worked for 15 years in a variety of marketing communications positions in corporate, non-profit and small/mid-sized PR firms.
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