Selling books by subscription isn’t about transactions, it’s about relationships. Digital reading pioneer Safari Books Online has the data to show how powerful that idea can be, especially for corporate and institutional customers — a market segment underserved by much of today’s publishing supply chain. What started in tech books reveals lessons and opportunities for many other communities and markets. In this keynote, Safari Books Online CEO Andrew Savikas takes a deep dive into usage data from Safari and talks about why access models are a key part of tomorrow’s paid content ecosystem.
Andrew Savikas is the Chief Executive Officer at Safari Books Online. Prior to his appointment as CEO, he held the positions of VP of Digital Initiatives at O’Reilly Media, Program Chair for O’Reilly’s Tools of Change for Publishing conference, and interim Chief Executive Officer of Safari Books Online. Andrew blogs at safaribooksonline.com/blog and toc.oreilly.com, and is also a regular contributor to the O’Reilly Radar blog and to “Book: A Futurist’s Manifesto”, a collection of essays on the future of publishing, book.pressbooks.com. Andrew previously led the digital publishing and ebook program and strategy for O’Reilly Media, including both print and digital production of all O’Reilly books. He sits on several boards, including the Book Industry Study Group and the International Digital Publishing Forum, and is on advisory boards for Bookshare the University of Michigan Press. He frequently speaks at technology and publishing conferences all over the world and is also the author of Word Hacks: Tips & Tools for Taming your Text.
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