Real life case study of modern publisher Kogan Page, and how they have used complimentary third-party services of Ingram Content Group and VirtuSales to effectively publish, promote and sell books. In this session, hear from industry leaders about the collaborative and innovative approach that has enabled Kogan Page to take a book from concept to consumer, including production management, metadata management and e-book distribution to a comprehensive global market.
This session is sponsored by Ingram Content Group
Marcus spent 12 years working as an archaeologist and photographer in the Middle East and South America before he began his career in the information world by microfilming historical documents for UMI/ProQuest. He became Product Manager for K-12 at ProQuest and, and after four years in the K-12 space moved in to a role as Director of Publisher Relations, working primarily with journal and newspaper publishers.
After ten years with ProQuest, he moved to Ingram Digital in 2007 where he was responsible for working with primarily academic and STM eBook publishers that are moving in to the digital space. In this capacity he also worked closely with the Coutts, MyiLibrary and Lightning Source teams to maximize the reach of content in the ever-changing digital information world.
In 2010 Marcus took on a new role heading up digital content development, in particular centered on Ingram’s CoreSource digital asset management product and associated business solutions for publishers.
Marcus brings a broad knowledge of digital publishing, sales and distribution for journals, newspapers and eBooks. His experience working with customers that employ a variety of strategies in reaching the fast-evolving digital market provides him with a broad perspective. His understanding of the technologies used and the competitive landscape further enhance that digital world-view.
Marcus is a regular speaker at industry conferences and events and has provided guidance to numerous publishers looking to realize a comprehensive digital strategy.
Martin Klopstock has worked in Professional and Higher Ed publishing for 25 years with a range of publishers including Taylor & Francis and Pearson Education. He is currently Digital and Operations Director at Kogan Page, an independent business publisher. He has held senior management roles in the areas of product development and production; content management; workflow and asset standards. More recently he has been focused on the seamless integration of internal business systems with the data and asset requirement of third party supply chain partners. He believes that developing and maintaining rigorous asset and metadata standards is essential to a smooth functioning of an increasingly global supply chain, and that the publishing industry needs to invest in automation of these processes and workflows.
Rodney Elder has worked in the publishing industry for the past 10 years in Asia, Europe and North America. He has an extensive understanding of publishing systems and their application to help publishers maximise process efficiencies in bringing a book from concept to final delivery in both print and digital formats. Rodney has worked with publishers including Bloomsbury, Pearson, Elsevier Australia, Harper Collins Australia, Candlewick Press and Harvard University Press.
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