Why Context is Everything: Monetizing Meaningful Engagement with Content

Kassia Krozser, publisher of Booksquare.com, covers the intersection of technology and publishing. She serves on advisory boards for several publishing start-ups, presents at conferences such as Tools of Change for Publishing, Digital Book World, and South by Southwest, has appeared on NewsHour with Jim Lehrer, and contributes to various industry publications.

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Erin McKean likes to call herself a Dictionary Evangelist. She is the founder of Wordnik.com. She was the editor in chief of the New Oxford American Dictionary, 2e, and is the author of Weird and Wonderful Words, More Weird and Wonderful Words, Totally Weird and Wonderful Words, and That’s Amore (also about words). Her first novel, The Secret Lives of Dresses, was published by GrandCentral/5Spot in February 2011. She recently moved from Chicago to the Bay Area, rants about dresses on her blog (A Dress A Day), and she’s actually really bad at Scrabble (but surprisingly good at roller-skating).

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Valla is the CEO and co-founder of Small Demons. Prior to Small Demons he held several positions at Yahoo!, most recently VP Product with the Entertainment Group in Los Angeles. Valla is a graduate of Georgetown University’s School of Foreign Service and on leave from doctoral studies at St Antony’s College, Oxford.

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